Martech Awards 2025 Best Use of Technology Award Goes to Feedance!

Feedance, known for its innovative solutions that set it apart in the industry, has been honored with the prestigious Martech Award in the category of "Best Use of Technology in Other Industries" for its "Ad Creative Generation" project with Bilyoner.

Feedance is a conversion optimization tool designed to help brands create, optimize, and generate AI-powered creatives for product catalogs. By creating custom creatives for each match for Bilyoner, Feedance enabled effective results even in restricted advertising environments. Thanks to the Feedance Creative Suite module, Bilyoner, Turkey’s first legal betting platform, reduced its new member acquisition cost by 21% and increased its ROAS by 49% through match-specific creatives.

Commenting on this achievement, Feedance’s co-founders Cagdas Polat and Inci Dindar stated, “With this project for Bilyoner, we demonstrated how we could make a difference even in an industry with strict advertising limitations. This award will be a great source of motivation for our future projects.”

Committed to shaping the industry with its cutting-edge technology and solution-driven approach, Feedance aims to continue redefining advertising strategies and delivering value to its clients in future projects.