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Feedance
Drinks&Co logoDrinks&CoChannel · Marketplaces and apps
Drinks&Co integration

Send Drinks&Co the products
worth showing.

Feedance builds your Drinks&Co feed and adds product-level labels for score, 4T segment, price position and broken sizes, so every product carries its own performance signal.

Drinks&Co product feed
Generated by Feedance
XML, CSV or JSON exportUpdated on every sync
<item>
  <id>TS-1042</id>
  <title>Crew neck T-shirt</title>
  <price>49.90 USD</price>
  <availability>in stock</availability>
  <custom_label_0>score_86</custom_label_0>
  <custom_label_1>top</custom_label_1>
  <custom_label_2>best_price</custom_label_2>
  <custom_label_3>size_ok</custom_label_3>
</item>
Feedance labels, written as custom labels
What Feedance sends to Drinks&Co

A catalog with a performance signal on every product.

Drinks&Co reads your products from the feed. Feedance sends a complete, valid feed plus the signals Drinks&Co does not have on its own.

Product Scorecustom_label_0A 0 to 100 score from views, add to carts and purchases over 1, 7 and 30 days.
4T segmentcustom_label_1Top, Tolerable, Tranquil or Toxic, from each product's own traffic and return.
Price Warcustom_label_2Best, same or more expensive than named competitors.
Broken Sizecustom_label_3Flags styles whose size run is mostly out of stock.
Creativesimage_linkBranded images from Creative Suite, with price and campaign details from the feed.
How you use it: split campaigns, product groups or product sets by these labels, for example only Top products, or everything except Toxic and broken size runs. Label slots are configurable. Feedance does not change your bids or budgets.

What is Drinks&Co?

Drinks&Co was a Spanish online marketplace for wine, spirits, and gourmet products, founded in Barcelona in 2009 under the name Uvinum. It connected shoppers with hundreds of third-party wineries, distributors, and specialty retailers who listed and sold products through the site as marketplace vendors. Pernod Ricard, the French spirits and wine group, acquired the company in 2018, and in 2020 the platform was rebranded from Uvinum to Drinks&Co as part of a shift toward carrying its own stock alongside marketplace listings. Reported catalog size varies by source and year — a 2020 rebrand announcement cited around 53,000 references sold in 10 European countries, while other coverage of the platform at its peak cited figures as high as 90,000 products across roughly 14 countries.

Is Drinks&Co still an active marketplace?

No. Pernod Ricard shut down the Drinks&Co marketplace in Spain on 11 May 2023, notifying customers by email that the site would stop taking orders that same day. Spanish outlets including Ecommerce News, El Economista, and Marketing4eCommerce reported that the closure came only five years after Pernod Ricard's acquisition and led to a collective dismissal procedure affecting roughly 49-50 employees, with a company spokesperson stating Pernod Ricard was "forced to discontinue the marketplace model." Customers were pointed to Bodeboca, another Pernod Ricard-owned wine retailer, as a replacement, with a one-time discount code offered as compensation. Bodeboca itself was later sold to Decántalo, backed by Le Petit Ballon, in a 2025 deal that combined the two into one of Europe's largest online wine retail groups. Attempts to reach drinksandco.com and the Mexico-market drinksco.mx domain during this research did not return an active storefront, consistent with the marketplace having been discontinued rather than merely rebranded again.

What this means for merchants and product feeds

Because the Drinks&Co marketplace no longer operates, there is no current seller portal, vendor onboarding process, product feed specification, or API for merchants to connect to. Feedance does not offer — and cannot responsibly claim to offer — a live feed integration for Drinks&Co, since no such channel currently exists to receive one. Any merchant who previously sold through Drinks&Co or its predecessor Uvinum should look instead at where that business and customer base moved: first to Bodeboca in 2023, and subsequently into the combined Decántalo group following the 2025 acquisition. If you need to reach European wine-and-spirits shoppers today, ask your Feedance account contact about active marketplace and comparison-shopping channels covering that category rather than Drinks&Co specifically.

FAQ

Can I still list my products on Drinks&Co?
No. Pernod Ricard closed the Drinks&Co marketplace in Spain on 11 May 2023, and no seller signup or feed process has been active since.

Is Drinks&Co the same company as Uvinum?
Yes. Drinks&Co is the rebranded name that Uvinum — founded in Barcelona in 2009 — adopted in 2020, two years after Pernod Ricard acquired the company.

What happened to Drinks&Co's customers and vendors after the shutdown?
Pernod Ricard redirected Drinks&Co customers to Bodeboca, another wine and spirits retailer it owned. Bodeboca was later acquired by Decántalo (backed by Le Petit Ballon) in 2025.

Does Feedance support a Drinks&Co integration?
No. Since the marketplace itself is no longer operating, there is no live channel for Feedance, or any feed management tool, to connect a product feed to.

About Drinks&Co

Drinks&Co was a Spanish online marketplace for wine, spirits and gourmet products, founded in Barcelona under the name Uvinum. It connected shoppers with third-party wineries, distributors and specialty retailers who listed and sold products through the site, and it was acquired by the French spirits and wine group Pernod Ricard, which later rebranded it as Drinks&Co.

The marketplace is no longer active. Pernod Ricard shut down Drinks&Co in Spain in May 2023, and the site stopped taking orders at that time.

Because the marketplace has closed, there is no seller portal, vendor onboarding process, feed specification or API that merchants can connect to. Product feeds can no longer be sent to Drinks&Co, and any existing integrations with it are no longer in use.

Merchants who sold wine, spirits or gourmet products through Drinks&Co will need to look at other active channels, such as marketplaces, price comparison sites or shopping ads, to reach the same audience. A clean, complete product feed with accurate prices, stock, images and product details makes it easier to move a catalog to those channels.

See which
products earn.

Connect your feed and GA4. We show Product Score, 4T, Price War and Broken Size on your own catalog.