A catalog with a performance signal on every product.
Drinks&Co reads your products from the feed. Feedance sends a complete, valid feed plus the signals Drinks&Co does not have on its own.
Drinks&CoChannel · Marketplaces and appsFeedance builds your Drinks&Co feed and adds product-level labels for score, 4T segment, price position and broken sizes, so every product carries its own performance signal.
Drinks&Co reads your products from the feed. Feedance sends a complete, valid feed plus the signals Drinks&Co does not have on its own.
Drinks&Co was a Spanish online marketplace for wine, spirits, and gourmet products, founded in Barcelona in 2009 under the name Uvinum. It connected shoppers with hundreds of third-party wineries, distributors, and specialty retailers who listed and sold products through the site as marketplace vendors. Pernod Ricard, the French spirits and wine group, acquired the company in 2018, and in 2020 the platform was rebranded from Uvinum to Drinks&Co as part of a shift toward carrying its own stock alongside marketplace listings. Reported catalog size varies by source and year — a 2020 rebrand announcement cited around 53,000 references sold in 10 European countries, while other coverage of the platform at its peak cited figures as high as 90,000 products across roughly 14 countries.
No. Pernod Ricard shut down the Drinks&Co marketplace in Spain on 11 May 2023, notifying customers by email that the site would stop taking orders that same day. Spanish outlets including Ecommerce News, El Economista, and Marketing4eCommerce reported that the closure came only five years after Pernod Ricard's acquisition and led to a collective dismissal procedure affecting roughly 49-50 employees, with a company spokesperson stating Pernod Ricard was "forced to discontinue the marketplace model." Customers were pointed to Bodeboca, another Pernod Ricard-owned wine retailer, as a replacement, with a one-time discount code offered as compensation. Bodeboca itself was later sold to Decántalo, backed by Le Petit Ballon, in a 2025 deal that combined the two into one of Europe's largest online wine retail groups. Attempts to reach drinksandco.com and the Mexico-market drinksco.mx domain during this research did not return an active storefront, consistent with the marketplace having been discontinued rather than merely rebranded again.
Because the Drinks&Co marketplace no longer operates, there is no current seller portal, vendor onboarding process, product feed specification, or API for merchants to connect to. Feedance does not offer — and cannot responsibly claim to offer — a live feed integration for Drinks&Co, since no such channel currently exists to receive one. Any merchant who previously sold through Drinks&Co or its predecessor Uvinum should look instead at where that business and customer base moved: first to Bodeboca in 2023, and subsequently into the combined Decántalo group following the 2025 acquisition. If you need to reach European wine-and-spirits shoppers today, ask your Feedance account contact about active marketplace and comparison-shopping channels covering that category rather than Drinks&Co specifically.
Can I still list my products on Drinks&Co?
No. Pernod Ricard closed the Drinks&Co marketplace in Spain on 11 May 2023, and no seller signup or feed process has been active since.
Is Drinks&Co the same company as Uvinum?
Yes. Drinks&Co is the rebranded name that Uvinum — founded in Barcelona in 2009 — adopted in 2020, two years after Pernod Ricard acquired the company.
What happened to Drinks&Co's customers and vendors after the shutdown?
Pernod Ricard redirected Drinks&Co customers to Bodeboca, another wine and spirits retailer it owned. Bodeboca was later acquired by Decántalo (backed by Le Petit Ballon) in 2025.
Does Feedance support a Drinks&Co integration?
No. Since the marketplace itself is no longer operating, there is no live channel for Feedance, or any feed management tool, to connect a product feed to.
Drinks&Co was a Spanish online marketplace for wine, spirits and gourmet products, founded in Barcelona under the name Uvinum. It connected shoppers with third-party wineries, distributors and specialty retailers who listed and sold products through the site, and it was acquired by the French spirits and wine group Pernod Ricard, which later rebranded it as Drinks&Co.
The marketplace is no longer active. Pernod Ricard shut down Drinks&Co in Spain in May 2023, and the site stopped taking orders at that time.
Because the marketplace has closed, there is no seller portal, vendor onboarding process, feed specification or API that merchants can connect to. Product feeds can no longer be sent to Drinks&Co, and any existing integrations with it are no longer in use.
Merchants who sold wine, spirits or gourmet products through Drinks&Co will need to look at other active channels, such as marketplaces, price comparison sites or shopping ads, to reach the same audience. A clean, complete product feed with accurate prices, stock, images and product details makes it easier to move a catalog to those channels.
Connect your feed and GA4. We show Product Score, 4T, Price War and Broken Size on your own catalog.