Send DBA.dk the products worth showing.

DBA.dk (short for "Den Blå Avis") is Denmark's largest general online marketplace for buying and selling new and used goods, from electronics and furniture to hobby gear and business inventory. DBA's own Boost platform cites reach of around 1.5 million unique users. The site has a long classifieds pedigree: it was part of eBay Classifieds Group, then passed to Adevinta, and in a deal completed in March 2025 ownership moved to Schibsted, which also owns DBA's sister site Bilbasen.dk, Denmark's dedicated marketplace for cars.

Most DBA listings are placed by private sellers, but the platform also runs a distinct commercial channel called DBA Boost (boost.dba.dk) for shops, webshops, and professional sellers. According to DBA's own advertising rules, if your activity counts as commercial you are required to advertise through boost.dba.dk (or, for vehicles, bilinfo.dk) rather than as a private listing.

If you run a webshop with more than a handful of items, manually recreating each listing on DBA Boost is slow and easy to let go stale. DBA addresses this with a feed-based option inside Boost called Boost Connect, aimed at sellers who have "a webshop with many products or want to save time creating ads." Instead of posting listings by hand, you point DBA at a live export of your product catalog, and DBA turns that into ads automatically.

For a Feedance user, this matters for two practical reasons: it keeps your DBA listings in sync with your actual stock and pricing without manual re-entry, and it lets you fold DBA into the same feed pipeline you already run for other channels rather than maintaining a separate, hand-built export.

Boost Connect is DBA's mechanism for turning a webshop's product catalog into live DBA ads. Per DBA's own description, you provide a product catalog extract in the style of the feeds used for Google Shopping and Pricerunner, made available at a public link such as min-webshop.dk/feed.xml. DBA then reads that feed and generates the corresponding ads.

When you add a new product or change something on an existing one, such as the price or the images, DBA states it will automatically detect the change and update the matching ad. Sellers can log into DBA Boost at any time to see the ads that were imported from the feed and review performance statistics for them.

DBA's own documentation describes the required input as an XML product catalog extract, comparable in style to the feeds retailers already build for Google Shopping and Pricerunner, hosted at a stable, publicly accessible URL. DBA does not publish a full field-level XML schema alongside this description, so beyond "XML, Google Shopping/Pricerunner-style, at a reachable URL," further structural specifics (exact tag names, namespaces, encoding rules) are not something we could confirm from DBA's public materials — for those, DBA Boost's own team is the authoritative source (boost@dba.dk, +45 87 31 31 00).

DBA has not published a formal, numbered list of required attributes for Boost Connect feeds the way a shopping-engine spec typically would. Two rules, however, are explicitly documented in DBA's advertising rules (Annonceringsregler) and are worth building into any feed you send:

1. The price field must contain a genuine, real asking price for the item.
2. If you instead want to accept offers/bids on an item, the price field should be left empty rather than filled with a placeholder value.

Beyond that, DBA's own Boost material and the format's Google Shopping/Pricerunner lineage point to the same core building blocks any such extract needs: a clear product title, a description, at least one product image, a working link back to the product, and stock/availability status. Treat this as sound general practice rather than a verified, official DBA attribute list.

1. In Feedance, build or select the product feed you want to send to DBA and map your source data to a Google Shopping-style XML structure, since that is the format DBA's Boost Connect expects.
2. Publish the feed to a stable, publicly reachable URL that Feedance hosts for you (the equivalent of DBA's own example, min-webshop.dk/feed.xml).
3. Register for DBA Boost at boost.dba.dk if you haven't already, and choose the Boost Connect option for automatic, catalog-driven ads.
4. Submit your Feedance-hosted feed URL to DBA Boost so it can import your catalog and generate ads from it.
5. Check price and bid fields before go-live: make sure every item either carries a real sale price or is intentionally left blank for bids, per DBA's advertising rules.
6. Once live, let Feedance keep the hosted feed updated as your source data changes; DBA has stated it automatically picks up catalog changes such as new products, price edits, or added images.

DBA does not publish a fixed refresh interval or crawl schedule for Boost Connect. What DBA does state is behavioral rather than time-based: when a product is added or changed in your catalog, including price or image changes, DBA says it will automatically detect the change and update the corresponding ad. In practice, that means the safest approach is to keep the hosted feed itself current in as close to real time as your Feedance setup allows, particularly for price and stock, since DBA is relying on the feed content to reflect what's actually true.

DBA has not published a list of specific feed-validation error codes or messages, so nothing here should be read as an official error catalog. The one concrete pitfall DBA does call out explicitly in its advertising rules is around pricing: leaving a placeholder or non-real value in the price field, or filling it in when you actually intend to accept bids, runs against DBA's stated rules for that field. Beyond that documented rule, general feed hygiene applies: keep product links working, keep images current, and make sure your Feedance-hosted feed URL stays reachable, since DBA's automatic update process depends on being able to fetch it.

These are general feed-management practices, not DBA-specific requirements confirmed by DBA's own documentation:

1. Write titles that lead with the most identifying details (brand, model, key spec) since that is what buyers search on.
2. Use clear, well-lit product photos without watermarks or promotional overlays.
3. Keep availability and pricing in the feed matched to what a buyer would actually find if they clicked through, to avoid mismatches between the ad and the landing page.
4. Route feed changes through Feedance so updates propagate to DBA automatically, rather than relying on manual edits inside DBA Boost.

Does DBA.dk accept a merchant product feed? Yes, through DBA Boost's Boost Connect option, which takes a Google Shopping/Pricerunner-style XML catalog extract hosted at a public URL and turns it into DBA ads automatically.

Do I need a business account to advertise a product feed on DBA? Yes. DBA's advertising rules require commercial or business-like sellers to advertise through boost.dba.dk (or bilinfo.dk for vehicles) rather than as a private listing.

What feed format does DBA expect? An XML product catalog extract in the same general style as feeds built for Google Shopping and Pricerunner, hosted at a stable, reachable link.

How does DBA know when my products change? DBA states that it automatically detects changes such as new products, price updates, or added images in your feed and updates the matching ads accordingly.

Can I leave the price blank on DBA? Yes, but only if you intend to accept bids/offers on the item; otherwise the price field must hold a real, genuine asking price.

Can Feedance host the feed DBA Boost Connect needs? Yes. Feedance can generate and host the XML feed at a stable URL and keep it updated as your product data changes, which you then register with DBA Boost.

DBA.dk, short for "Den Blå Avis", is Denmark's largest general online marketplace for buying and selling new and used goods, from electronics and furniture to hobby gear and business inventory. It grew out of a long classifieds tradition and today belongs to Schibsted, which also owns the Danish car marketplace Bilbasen.dk.

Most listings on DBA are placed by private sellers, but the platform runs a separate commercial channel, DBA Boost, for shops, webshops and professional sellers. According to DBA's own advertising rules, sellers whose activity counts as commercial must advertise through DBA Boost rather than as private users.

For webshops with larger catalogs, DBA Boost offers Boost Connect, which turns a product catalog into live DBA ads. Merchants provide an XML catalog extract in the style of the feeds used for Google Shopping and Pricerunner, hosted at a public URL, and DBA creates and updates ads when products are added or changed.

Because shoppers on DBA browse and compare listings much like on a classifieds site, clear titles, good images and accurate prices matter. A well-maintained feed keeps ads in line with your webshop, removes sold-out items and makes sure price and image changes reach DBA without manual work.