NewProduct Score, 4T Segmentation, Price War and Broken Size are live.See what's new
Feedance
Clang logoClangChannel · Marketing tools
Clang integration

Send Clang the products worth showing.

Feedance builds your Clang feed and adds product-level labels for score, 4T segment, price position and broken sizes, so every product carries its own performance signal.

Clang product feed
Generated by Feedance
XML, CSV or JSON exportUpdated on every sync
<item>
  <id>TS-1042</id>
  <title>Crew neck T-shirt</title>
  <price>49.90 USD</price>
  <availability>in stock</availability>
  <custom_label_0>score_86</custom_label_0>
  <custom_label_1>top</custom_label_1>
  <custom_label_2>best_price</custom_label_2>
  <custom_label_3>size_ok</custom_label_3>
</item>
Feedance labels, written as custom labels
What Feedance sends to Clang

A catalog with a performance signal on every product.

Clang reads your products from the feed. Feedance sends a complete, valid feed plus the signals Clang does not have on its own.

Product Scorecustom_label_0A 0 to 100 score from views, add to carts and purchases over 1, 7 and 30 days.
4T segmentcustom_label_1Top, Tolerable, Tranquil or Toxic, from each product's own traffic and return.
Price Warcustom_label_2Best, same or more expensive than named competitors.
Broken Sizecustom_label_3Flags styles whose size run is mostly out of stock.
Creativesimage_linkBranded images from Creative Suite, with price and campaign details from the feed.
How you use it: split campaigns, product groups or product sets by these labels, for example only Top products, or everything except Toxic and broken size runs. Label slots are configurable. Feedance does not change your bids or budgets.

What is Clang?

Clang is the original name of what is now called Deployteq, a Dutch marketing automation and email platform. The company rebranded from Clang (and, before that, CanopyDeploy) to Deployteq, but the "Clang" name still appears in technical artifacts that remain in active use — most notably the clang/module-clang Magento 2 extension, a free module with over 34,000 installs on Packagist that connects a Magento or Adobe Commerce store to the Deployteq platform for order and customer data sync.

In practice, when a store owner or agency refers to "the Clang integration," they almost always mean connecting their store to Deployteq's marketing automation and email suite — not a separate shopping feed destination like a comparison shopping engine or ad network.

Why connect your product feed to Clang (Deployteq)?

Deployteq uses product and order data to power triggered and personalized email campaigns: abandoned-cart reminders, back-in-stock alerts, cross-sell and upsell blocks, and post-purchase follow-ups. The Magento module syncs order data directly from the store so these campaigns can reference real products, prices and images without manual template edits.

Feeding accurate, current product data into Deployteq — through the Magento connector or a feed shared with your implementation partner — keeps the dynamic content blocks it generates inside an email (recommended products, recently viewed items, personalized modules) aligned with what is actually in stock and correctly priced on the storefront.

What feed format does it require?

Deployteq does not publish a single, fixed feed specification the way a comparison shopping engine or ad network does. For Magento and Adobe Commerce stores, the primary integration path is the clang/module-clang extension, which syncs order data directly from the Magento database rather than reading an external XML or CSV feed file.

Where Deployteq's dynamic content / feed-driven product blocks are used inside an email template, the underlying data is typically supplied as a structured feed that the template or a connected personalization partner pulls from at send time. Deployteq has not published a required file format, field list, or size limit for this publicly, so none is stated here — treat the exact format as something to confirm case by case with Deployteq or your implementation partner rather than a documented public standard.

How to connect with Feedance

Because Clang/Deployteq does not expose a standard, publicly documented self-serve feed endpoint, Feedance treats it as a custom destination:

  1. Build a clean product feed in Feedance with the core fields most email personalization use cases need: product ID or SKU, title, price, availability, image URL and product page URL.
  2. Export it as a hosted feed URL in the format your Deployteq implementation or connected recommendation partner asks for (XML, CSV or JSON).
  3. Share the feed URL with your Deployteq account manager or implementation partner so it can be wired into the relevant dynamic content or feed touchpoint in your email templates.
  4. If you run Magento or Adobe Commerce, remember the clang/module-clang extension syncs order and customer data separately from any product feed — the two integration paths are independent and may each need their own setup.

Since Deployteq does not publish a self-serve feed spec, confirm the exact format and field names with Deployteq support before finalizing the connection.

How often should the feed update?

Deployteq has not published an official minimum or recommended refresh interval for feed-driven email content. As a general practice for feed-driven personalization, refreshing at least daily is usually enough to keep prices, stock status and promotions accurate for triggered campaigns such as abandoned-cart and back-in-stock emails. Stores with frequent price or inventory changes may want a more frequent refresh; confirm the practical cadence with your Deployteq implementation contact, since it depends on how the feed is wired into your specific templates.

Optimization tips (general best practices)

These are general best practices for feed-driven email content, not confirmed Deployteq requirements:

  1. Keep product titles and images in the feed consistent with what shoppers see on your storefront and at checkout, since mismatches undermine trust in triggered emails.
  2. Exclude out-of-stock or discontinued products from any feed used for recommendation blocks so customers aren't shown items they can't buy.
  3. Use stable, absolute image and product URLs so email clients that cache or prefetch content don't break personalized blocks.
  4. Coordinate feed refresh timing with your email send schedule so price drops or promotions are reflected before campaigns go out.

FAQ

Is Clang the same company as Deployteq? Yes. Deployteq is the current name of the company previously known as Clang (and, earlier, CanopyDeploy). The "Clang" name survives mainly in the Magento extension package name, clang/module-clang.

Does Feedance push data directly into Clang/Deployteq? Feedance can generate a hosted product feed formatted for email personalization use cases. Wiring that feed into Deployteq's templates or dynamic content blocks currently requires coordination with Deployteq or an implementation partner, since Deployteq does not publish a self-serve feed import.

Is this the same as the Magento order-sync module? No. The Magento module syncs order and customer data into Deployteq to power campaign triggers; a product feed for recommendation content inside emails is a separate data flow.

About Clang

Clang is the former name of Deployteq, a Dutch marketing automation and email platform used by online retailers and other brands to run personalized customer communication. The company was previously known as CanopyDeploy and then Clang before rebranding to Deployteq, but the Clang name is still used in technical integrations such as its Magento 2 extension.

Deployteq is not a marketplace or a comparison shopping site. Instead, it uses customer, order and product data to power triggered and personalized campaigns: abandoned-cart reminders, back-in-stock alerts, cross-sell and upsell blocks, and post-purchase follow-ups sent by email and other channels.

For Magento and Adobe Commerce stores, the main connection runs through the Clang module, which syncs orders and customers with the platform. Deployteq does not publish a single standard product feed specification, so product data for email content is usually delivered as a custom feed agreed during setup.

Feed quality matters because the products in these messages are what customers click on. Outdated prices, broken links, missing images or items that are no longer in stock make personalized emails look unreliable and cost conversions. A clean, regularly refreshed product feed keeps the content in Deployteq campaigns consistent with what shoppers see in your store.

See which
products earn.

Connect your feed and GA4. We show Product Score, 4T, Price War and Broken Size on your own catalog.