Choozen Integration

Connecting your feed to Choozen puts your offers in front of shoppers who are actively comparing prices across LeGuide Group's pan-European network, at the moment they are deciding where to buy. Because Choozen spans multiple countries and languages, it can extend your reach into markets your own store may not directly target, provided your feed carries country- and language-appropriate pricing and content.

As with any comparison shopping engine, the practical benefit depends entirely on feed quality: accurate pricing, correct availability and clean product matching (typically via EAN/GTIN) determine whether your offers actually surface and convert.

ChannelEngine, a marketplace-integration platform that lists Choozen among its supported channels, classifies Choozen as a "Click & Ad" channel. That framing is consistent with the cost-per-click model commonly used by comparison shopping engines, where a merchant's cost is tied to clicks sent to their site rather than a flat listing fee -- but no Choozen-specific pricing document is publicly available, so exact rates and billing terms should be confirmed directly with Choozen or LeGuide Group before you commit budget.

Third-party feed-export tools that support Choozen (including XTENTO's Magento connector) deliver the feed as XML. Choozen runs on LeGuide Group's shared merchant infrastructure, and LeGuide Group's general merchant guidance for that infrastructure accepts product files in CSV, TXT or XML, encoded as UTF-8 (with ISO-8859-1 also accepted). Because this guidance is published for the LeGuide Group merchant back-end rather than as a Choozen-branded specification, treat it as the strong default to build against, and verify against your specific Choozen/LeGuide merchant account before finalizing your export.

No official, Choozen-branded field list is publicly published. The attributes below are the standard set documented for LeGuide Group's comparison-engine feeds (the same network Choozen belongs to) and are the fields you should expect to map at minimum:

1. In Feedance, create a new feed from your product catalog and select an XML output, since that is the format used by known Choozen integrations.
2. Map the attributes above -- reference, EAN/GTIN, category, brand, name, description, image URL, product URL, price, availability, availability delay and shipping cost -- to your source data.
3. Set pricing and language values per target country if you plan to list on more than one of the markets Choozen covers.
4. Publish the feed and copy the generated feed URL from Feedance.
5. Submit that feed URL in your Choozen / LeGuide merchant account (the LeGuide Group merchant back-end supports pointing to a hosted feed URL, or FTP upload if you cannot host the file yourself).
6. Confirm the feed is accepted and check a sample of listed offers for correct pricing, images and availability before scaling up categories.

Choozen has no publicly documented refresh requirement, but because comparison shopping engines route paying clicks to your site based on the price and availability shown, stale data directly risks wasted clicks and shopper trust. As general best practice, refresh pricing and stock at least daily, and more frequently if your prices or inventory change often. Feedance can schedule automatic feed regeneration so your Choozen listings stay aligned with your live catalog without manual re-uploads.

These are general feed-hygiene practices, not Choozen-specific rules, but they matter on any comparison shopping engine:

1. Keep EAN/GTIN codes accurate and consistent so your offers match correctly to the right product listings.
2. Map products to the most specific category available rather than a generic catch-all.
3. Localize titles, descriptions and pricing per country and language if you list across more than one Choozen market.
4. Make sure product URLs and image URLs are stable and resolve without redirects or errors.
5. Keep availability and shipping-cost fields current, since these affect both shopper trust and click quality.

Is Choozen part of a larger network? Yes. Choozen is operated by LeGuide Group, which also runs LeGuide.com, Ciao, Dooyoo and Webmarchand.com, and Choozen shares that group's merchant infrastructure.

What feed format does Choozen use? Known integrations export XML. LeGuide Group's shared merchant back-end also accepts CSV and TXT, in UTF-8 or ISO-8859-1 encoding.

Does Choozen charge merchants per listing or per click? Public listings classify Choozen as a "Click & Ad" channel, consistent with a cost-per-click model, but exact commercial terms are not publicly documented and should be confirmed with Choozen or LeGuide Group directly.

Which countries does Choozen cover? At launch, LeGuide Group reported Choozen covering 14 European countries in 9 languages; confirm current country coverage with Choozen before building country-specific feeds.

Can Feedance manage my Choozen feed automatically? Yes. Feedance can generate the XML feed, map the required attributes, and refresh it on a schedule so your Choozen listings stay current.