Cherchons Integration

Cherchons gives merchants an additional, France-focused shopping channel alongside the bigger names like Google Shopping, Idealo, or LeGuide. Its audience is smaller but comes specifically to compare prices before buying, which typically means higher purchase intent than generic display traffic. Because Cherchons runs on a cost-per-click model rather than a flat listing fee, merchants only pay when a shopper actually clicks through to their site — making it a relatively low-risk channel to test.

Cherchons operates its own advertiser platform at adserver.cherchons.com, described on the site as "Référencement Optimisé au CPC" — cost-per-click-optimized listings. Merchants register in the merchant space, submit a product feed, and are billed per click rather than a commission on sales or a fixed monthly fee. The platform also offers an optional "Produits Sponsorisés" (Sponsored Products) placement for extra visibility on category pages, layered on top of the standard relevance-ranked results.

Cherchons does not publish a public, field-by-field feed specification the way Google Merchant Center does — there is no publicly available schema document, sample file, or list of character limits from Cherchons itself. In practice, merchants connect a catalog to Cherchons in one of two ways: directly through the merchant portal at adserver.cherchons.com by submitting a feed URL, or through a third-party feed management platform. Iziflux, Channable, Lengow, and Shoppingfeed all list Cherchons.com as a supported destination and handle the export format on the merchant's behalf, which strongly suggests an XML-based feed is used, in line with most French comparison shopping engines — but this detail is inferred from third-party tooling rather than confirmed by Cherchons directly.

Until a merchant confirms the exact schema after registering, a safe starting point is a standard Google Shopping-style feed (title, description, price, availability, image link, brand, GTIN/MPN, category), which Feedance can generate and then adjust once Cherchons-specific requirements are confirmed.

1. In Feedance, create a new feed destination and select (or set up as custom) Cherchons.com.
2. Map your product catalog fields to a standard shopping-feed structure (title, description, price, availability, image, brand, identifiers, category) as the baseline.
3. Generate the feed URL from Feedance.
4. Register as a merchant at adserver.cherchons.com, or connect via a feed management platform that already supports Cherchons, and submit the Feedance feed URL.
5. Confirm with Cherchons support whether any additional or renamed fields are required for your product category, and adjust the mapping in Feedance accordingly.
6. Verify that products appear correctly on Cherchons.com before enabling ongoing automatic syncing.

Cherchons has not published a mandatory refresh interval. As with any price comparison engine, its usefulness to shoppers depends on accurate, current prices and stock status, so daily feed refreshes are standard practice among merchants using feed managers for this destination — consistent with general industry norms for comparison shopping engines rather than a documented Cherchons rule. Feedance can schedule automatic daily (or more frequent) refreshes for your Cherchons feed so pricing and availability stay current.

General e-commerce feed best practices — not confirmed Cherchons-specific requirements:

1. Keep prices and stock status in the feed perfectly in sync with your live site; comparison shoppers abandon quickly when a listed price doesn't match checkout.
2. Use clear, descriptive titles that include brand, product type, and key attributes (size, color, model) since comparison engines typically weight title text heavily in matching and ranking.
3. Supply accurate category mapping so products surface in the right browsing sections on Cherchons.
4. Use high-quality product images, since comparison-shopping click-through rates are strongly influenced by image quality.
5. Monitor CPC spend and click volume regularly given the pay-per-click model, and pause or adjust underperforming categories.

Is Cherchons free to list products on?
No — based on Cherchons' own advertiser platform, it runs on a cost-per-click (CPC) model, meaning merchants pay when a shopper clicks through, not a flat listing fee.

Is Cherchons only relevant for the French market?
Yes, Cherchons.com is a French-language, France-focused price comparison site.

Does Cherchons publish an official feed specification?
Not publicly. There is no public schema document from Cherchons; merchants typically rely on the merchant portal at adserver.cherchons.com or a feed management platform (Iziflux, Channable, Lengow, Shoppingfeed) that already supports Cherchons as a destination.

Can Feedance send my feed to Cherchons automatically?
Yes. Feedance can generate a standard shopping feed and schedule automatic updates; you'll submit the feed URL through the Cherchons merchant portal or a supported feed manager, confirming any category-specific field requirements with Cherchons directly.

How does Cherchons rank merchant listings?
Cherchons states it orders results by relevance based on shopper click behavior rather than selling top placement, with an optional paid "Sponsored Products" placement available for extra visibility.