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What is Bij Ons Amsterdam?

BIJONS.Amsterdam is a hyperlocal shopping platform for the city of Amsterdam. It was launched in December 2018 as an initiative of the City of Amsterdam, built together with digital agency Greenhouse Innovation and CityAdvisors, with the goal of helping independent, physical shops in Amsterdam compete online against large national and international e-commerce players.

Rather than operating as a checkout marketplace in its own right, the platform mainly works as a local product discovery layer: shoppers search or browse products by category and neighbourhood, and clicking through takes them to the retailer's own webshop (or store page) to complete a purchase. At launch it connected roughly 300 Amsterdam retailers and around 10,000 to 25,000 products, drawing on both manually added listings and, for some larger participating shops, automated product feeds.

We could not confirm the platform's current operational status or find recent (2023-2026) public information about it, so merchants should verify directly with the Bij Ons Amsterdam team whether new retailers are currently being onboarded before investing significant setup time.

Why connect your product feed to Bij Ons Amsterdam?

Because Bij Ons Amsterdam was built specifically to surface local, independent retailers to shoppers in and around Amsterdam, listing your products there is primarily about local visibility rather than broad national reach. Reasons a local Amsterdam retailer might consider it include:

  1. Reaching shoppers who are deliberately searching for products from nearby, independent shops rather than large marketplaces.
  2. Supporting a City of Amsterdam-backed initiative aimed at strengthening local retail, which may carry goodwill with community-minded shoppers.
  3. Complementing your own webshop and other channels with an additional, geographically targeted discovery point, since the platform redirects interested shoppers straight to your existing store.

Because we could not verify current traffic, shopper numbers, or platform activity, treat this as one additional local discovery channel rather than a primary sales channel.

How to connect Bij Ons Amsterdam with Feedance

Bij Ons Amsterdam has not published a detailed, public feed specification for merchants (no documented field list, file format, or size limits could be found), so the connection process below describes Feedance's general approach rather than platform-specific steps confirmed by official documentation.

  1. Connect your product source in Feedance - your webshop platform (e.g. Shopify, WooCommerce, Lightspeed) or an existing product export (CSV/XML).
  2. Feedance builds a structured feed containing the core product data most local shopping and directory platforms request: product name, description, price, availability, category, image, and store/retailer identification.
  3. Where Bij Ons Amsterdam requires a specific format or additional attributes for onboarding, Feedance adjusts the feed mapping accordingly once those requirements are confirmed with the platform directly, since this is not publicly documented.
  4. Feedance keeps the feed synced on a schedule so listed prices and stock stay aligned with your live shop.

Because Bij Ons Amsterdam's current merchant onboarding process could not be independently verified, we recommend confirming with the platform (or checking bijons.amsterdam directly) whether it is still accepting new retailers before setting up a feed.

How often should your feed update?

No official update-frequency requirement from Bij Ons Amsterdam could be found. As general best practice for a local retail listing platform, keeping stock and pricing data synced at least once a day - and more frequently if you sell limited-stock or fast-moving items - helps avoid shoppers being sent to a webshop for a product that is already sold out or repriced. Feedance can run this sync automatically on a schedule you set.

Feed optimization tips

These are general product-feed best practices, not Bij Ons Amsterdam-specific requirements, since no official optimization guidance from the platform was found:

  1. Keep product titles clear and specific, since local discovery platforms often rely on straightforward keyword matching rather than advanced search.
  2. Make sure your store's neighbourhood, address, and category information is accurate wherever the platform allows it, since local relevance is the main value proposition of a city-specific directory.
  3. Only list products that are genuinely in stock and purchasable through your linked webshop, to avoid sending shoppers to dead ends.
  4. Use clear, well-lit product images, and keep descriptions accurate and up to date.
  5. Review your listings periodically for accuracy, particularly if the destination platform's own product catalogue or categorisation changes.

Frequently asked questions

Is Bij Ons Amsterdam a marketplace that handles payment and checkout?
Based on available reporting from its 2018-2019 launch period, no - it functions primarily as a local product discovery and directory tool that redirects shoppers to the retailer's own webshop to complete a purchase, rather than processing transactions itself.

Does Bij Ons Amsterdam publish an official feed specification for merchants?
We could not find one publicly. There is no documented list of required fields, file format, or size limits available, so Feedance builds a general-purpose feed and adapts it based on any specific requirements the platform communicates directly during onboarding.

Who is Bij Ons Amsterdam for?
Based on its origins as a City of Amsterdam initiative, it was built for independent, physical retailers based in Amsterdam, rather than national or international online-only sellers.

Is the platform still active?
We were unable to confirm current operational status from public sources. The most recent independently verifiable information dates to 2022, and no news about the platform from 2023 onward could be found. Confirm directly with Bij Ons Amsterdam before setting up a feed integration.

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