How Borusan Next Drove a 110% Increase in Conversion Rate on Meta with Feedance Creative Suite

Borusan Next is a brand that puts trust and quality at the forefront of the pre-owned vehicle market, aiming to provide a premium experience for its customers. They simplify the entire used car buying process and offer services like trade-ins and auto service, providing a complete end-to-end experience. However, a significant challenge emerged in communicating this premium identity and rich information to potential customers in the digital world.

The Problem: A Digital Roadblock

Buying a pre-owned car is a major decision involving high costs and a long consideration period, unlike buying something simple like a t-shirt. During this phase, users want immediate access to as much information as possible.

The core issue was that Borusan Next's visuals for their Meta catalog ads were generic and lacked vital information. Users scrolling through their feeds saw just another "plain" car photo without any context. These standard, uninformative product images failed to capture attention in a fiercely competitive digital landscape where hundreds of visuals are scrolled past every second. As a result, users had to click the ad just to see basic details like the model, year, or price—a step they often wouldn't take. The ads simply didn't answer the most fundamental questions in a potential buyer’s mind.

The Solution: Creative Suite Drives Success

Creative Suite, a remarkably easy and fast module. This legendary, brand-friendly tool allows businesses to transform their product feed images into thousands of unique, custom-designed banners within hours.

The Creative Suite automatically enriches visuals by overlaying all the critical information a user needs—such as price, model, and year—directly onto the vehicle image. The designs were also crafted to match Borusan Next’s premium brand identity. With this strategic approach, we were able to prepare ad visuals for an inventory of thousands of vehicles and have them ready for publication in just a few hours.

The Results: A New Gear for Performance

The impact of this collaboration on performance metrics was nothing short of spectacular. By using these information-driven frames:

• The number of conversions increased by 76%.
• Cost Per Acquisition (CPA) improved by 41%.
• The primary driver of this success was a 110% increase in the conversion rate.

Butay Barlık, Digital Marketing Unit Manager at Borusan Next, praised the results, stating, "Our standard ads simply weren't capturing the premium quality of the Borusan Next brand". He added, "Feedance allowed us to instantly add key information like price and model directly onto our visuals, creating creatives that truly resonated with our customers. The impact on our metrics was immediate and impressive, and we are thrilled with the results".