Ulwazi Olujwayelekile Mayelana ne-TikTok
I-TikTok iyinkundla yezokuxhumana evumela abasebenzisi ukuthi bakhe, babelane, futhi bathole amavidiyo amafushane. Yethulwe ngoSepthemba 2016 yinkampani yaseShayina i-ByteDance. Ngezici zayo ezihehayo kanye ne-algorithm emisha, i-TikTok yasheshe yathola ukuthandwa emhlabeni wonke, ikakhulukazi phakathi kwentsha kanye nabantu abadala. Umqondo we-TikTok wavela kolunye uhlelo lokusebenza olubizwa ngokuthi i-Douyin, oludalwe i-ByteDance yemakethe yase-China ngo-September 2016. U-Douyin waba yimpumelelo kakhulu e-China futhi i-ByteDance yanquma ukwethula inguqulo yohlelo lokusebenza ezimakethe zamazwe ngamazwe futhi. Le nguqulo yamazwe ngamazwe yaqanjwa ngokuthi i-TikTok futhi yethulwa ngo-September 2016. Inkundla ivumela abasebenzisi ukuthi bakhe amavidiyo amafushane anezici ezihlukahlukene ezifana nezimbondela zomculo, izihlungi, imiphumela, namathuluzi okuhlela. I-TikTok ihlinzeka ngomtapo obanzi wezingoma ezidumile, amazwibela omsindo, nemisindo abasebenzisi abangayisebenzisa kumavidiyo abo, okwenza kube lula ukwenza okuqukethwe okuhehayo nokujabulisayo. Abasebenzisi bangabamba iqhaza futhi kuzinselele, i-duet nabanye abadali, noma balandele ama-akhawunti abo ayintandokazi. I-algorithm ye-TikTok idlala indima ebalulekile empumelelweni yayo. Esikhundleni sokuthembela kuphela ekusebenzelaneni nabasebenzisi nokuncamelayo, iphinde icabangele izici ezifana nezinga lokuqedwa kwevidiyo kanye nezintandokazi zezibukeli ukuze kuqondwe futhi kuboniswe okuqukethwe kubasebenzisi. Le ndlela ye-algorithmic isiza ekudaluleni ngokushesha abasebenzisi ezinhlobonhlobo zokuqukethwe okuthrendayo nama-akhawunti, okwenza inkundla ibe umlutha futhi ihehe. Yize iTikTok yethulwa emhlabeni jikelele ngonyaka ka-2016, yaqhuma ekudumeni eminyakeni eyalandela. Ngo-2018, yase iphenduke enye yezinkundla zokuxhumana ezikhula ngokushesha emhlabeni wonke. Izuze ukulandwa okungaphezu kwebhiliyoni kumadivayisi eselula phakathi nesikhathi esifushane futhi iyaqhubeka nokwandisa isisekelo sayo sabasebenzisi emhlabeni jikelele. Kodwa-ke, iTikTok ibhekane nezimpikiswano nezinselelo ezahlukahlukene kusukela yethulwa. Kuphakanyiswe ukukhathazeka mayelana nobumfihlo bedatha, ukulinganiswa kokuqukethwe, kanye nezingozi ezingaba khona zokuvikeleka ngenxa yobunikazi bayo base-China. Lezi zindaba ziholele ezingxoxweni nasekucutshungulweni, lapho amazwe athile ecubungula noma asebenzisa ukuvinjelwa endaweni. Ukuphendula, iTikTok yenze imizamo yokubhekana nalokhu kukhathazeka ngokwandisa ukubeka izinto obala, ukusungula indlunkulu yesifunda, nokusebenzisa izinqubomgomo eziqinile zokulinganisa okuqukethwe. Naphezu kwezinselelo, i-TikTok isalokhu iyinkundla edumile efinyelela umhlaba wonke. Ngezici zayo ezijabulisayo nezisebenziseka kalula, ithathe ukunaka namandla okudala abantu emhlabeni wonke, okuyenza ibe ngumdlali obalulekile endaweni yenkundla yezokuxhumana.
