Ulwazi Olujwayelekile Mayelana no-Klaviyo
I-Klaviyo iyinkundla yokumaketha ye-imeyili kanye ne-automation esiza amabhizinisi ukuthi aqondise futhi ahlanganyele namakhasimende awo ngempumelelo. Yasungulwa ngonyaka wezi-2012, okuyenza ibe inkundla encane kodwa ekhula ngokushesha emakethe. I-Klaviyo ikomkhulu layo e-Boston, Massachusetts, United States. Inkundla yenza amabhizinisi akwazi ukwakha nokuphatha imikhankaso yawo yokumaketha nge-imeyili, ngokugxila ekuxhumaneni komuntu siqu nokuhlukaniswa. Ihlinzeka ngezinhlobonhlobo zezici njengezifanekiso ze-imeyili, abakhi bomkhankaso wokudonsa bese uwisa, ukulandelela i-imeyili, ukuhlukaniswa okuthuthukile, ukuhlola kwe-A/B, ukugeleza komsebenzi okuzenzakalelayo, nezibalo. Enye yamandla ayinhloko kaKlaviyo yikhono layo lokuhlanganisa nezinkundla ze-ecommerce ezihlukahlukene, okuhlanganisa Shopify, Magento, BigCommerce, WooCommerce, nezinye. Lokhu kuhlanganiswa kuvumela amabhizinisi ukuthi avumelanise idatha yekhasimende lawo kalula futhi ayisebenzise ukuze anike amandla imikhankaso ye-imeyili eqondiwe neyenzelwe umuntu siqu. I-Klaviyo iphinde inikeze ukuhlaziya okuqinile nokusebenza kokubika, okwenza amabhizinisi akwazi ukulandelela amamethrikhi okubandakanya, amanani okuguqulwa, imali engenayo, nezinye izinkomba zokusebenza ezibalulekile. Le ndlela eqhutshwa idatha isiza izinkampani ukuthi zithole ukuqonda ekusebenzeni kwemizamo yazo yokumaketha nge-imeyili futhi zenze izinqumo ezinolwazi zokuthuthukisa. Ngaphezu kokumaketha nge-imeyili, i-Klaviyo inikeza ezinye iziteshi zokubandakanya amakhasimende, njengokumaketha kwe-SMS kanye namakhono okulandelela iwebhu. Le ndlela yokwenza iziteshi eziningi ivumela amabhizinisi ukuthi afinyelele amakhasimende awo ngokusebenzisa izindawo zokuthinta ezihlukahlukene, okuthuthukisa ulwazi lwamakhasimende lonke. Impumelelo yeplathifomu ingabalulwe ekusetshenzisweni kwayo okusebenziseka kalula, amandla okuzenzela anamandla, futhi igxile kumasu okumaketha aqhutshwa yidatha. U-Klaviyo usizakala ngedatha yokuziphatha kwekhasimende kanye nomlando wokuthenga ukuze alethe ama-imeyili aqondiwe, enze ukuzizwisa komuntu siqu okugqugquzela ukuzibandakanya, ukuguqulwa, futhi ekugcineni, ukukhula kwebhizinisi. Sekukonke, i-Klaviyo iyinkundla yokumaketha ye-imeyili ehamba phambili eyenza amabhizinisi akwazi ukwenza imikhankaso yomuntu siqu, eqondiwe, nezenzakalelayo. Njengoba indlunkulu yayo iseBoston, Massachusetts, isithole ukuduma ngokushesha futhi isiphenduke isixazululo esithenjwayo samabhizinisi afuna ukuthuthukisa imizamo yawo yokumaketha nge-imeyili.
