I-Insider (manje evame ukubizwa ngokuthi i-Insider One) iyipulatifomu yokuphathwa kokukhula kanye nokubandakanya amakhasimende emichannel eyasungulwa e-Istanbul ngo-2012, kanti indlunkulu yayo manje iseSingapore. Ihlanganisa idatha yamakhasimende ngePlatform Yedatha Yamakhasimende ehlanganisiwe (i-CDP) futhi isebenzisa i-AI ukwenza ngezifiso okuhlangenwe nakho kuwebhu, uhlelo lokusebenza lweselula, i-imeyili, i-SMS, i-WhatsApp, nezinye iziteshi. Abathengisi bebhizinisi, izimakethe, kanye nemikhiqizo yokuhamba basebenzisa i-Insider ukuhlela ukuthengwa, ukwenziwa kusebenze, ukugcinwa, kanye nemikhankaso yeziteshi eziningi kusuka kukhonsoli eyodwa.
Phakathi kweziningi zalezi zimo zokusetshenziswa kukhona okuphakelayo kwekhathalogi yomkhiqizo: I-Insider idla ikhathalogi yakho ukuze yazi ukuthi uthengisa ini, ngentengo engakanani, kusiphi isitoko, bese incoma, yenze kube ngokwakho, futhi iqondise ngokusekelwe kulolo lwazi.
Amawijethi e-Insider okwenza kube ngokwakho, ama-carousel ezincomo, ukugeleza kwenqola elahliwe, kanye nemikhankaso yeziteshi eziningi (i-web push, i-imeyili, i-SMS, i-WhatsApp, amabhanela asendaweni) konke kufundwa kukhathalogi yomkhiqizo efanayo. Ngaphandle kokuphakelayo okuvumelanisiwe, i-Insider ayinamagama omkhiqizo, amanani, izithombe, noma isimo sesitoko sokufaka kulezi zindaba.
Ukondla i-Insider ikhathalogi ehlanzekile, ehlelwe kahle ivikela ne-Google Merchant Center yakho kanye nokunye ukuphakelwa kokukhangisa. Uma ithimba lakho selivele ligcina ukuphakelwa okulungiselelwe i-Feedance kwe-Google Merchant Center noma i-Meta, ungaphinda usebenzise idatha efanayo yomkhiqizo eyisisekelo - ukuyiguqula ibe yifomethi elindelwe yi-Insider - kunokwakha nokugcina ukuthekelisa okuhlukile ngokuphelele.
Imibhalo ye-Insider mayelana nokuhlanganiswa kwekhathalogi ichaza ukuvumelanisa kwesikhathi sangempela (noma okuhleliwe) njengendlela egcina i-Smart Recommender yayo isebenza kudatha yamanje: njengoba ikhathalogi yakho ibuyekeza, i-Insider One isusa ngokuzenzakalelayo imikhiqizo ephelelwe yisikhathi emikhankasweni kanye namawijethi ezincomo ukuze abathengi bangalokothi baboniswe izinto abangenakuzithenga.
I-Insider ayishicileli i-logic yangaphakathi yokubeka amazinga enjini yayo yokuncoma, ngakho-ke phatha lokhu njengesiqinisekiso sokuvuselelwa kwedatha kunencazelo ye-algorithm yokwenza kube ngokwakho: gcina okuphakelayo kunembile futhi kusesimweni samanje, futhi izincomo ezingezansi zihlala zinembile futhi zisesimweni samanje.
Ukuhlanganiswa kwe-Insider's Product Catalog (okubhalwe ngaphansi kwe-XML-Based Product Catalog Integration Methodology) kwamukela okuphakelayo kwe-XML kwenye yamafomethi amathathu asekelwayo:
I-Insider iphinde isekele izibuyekezo zekhathalogi ngama-API ayo e-Ingest/Update (asekelwe ku-JSON) njengendlela ehlukile ye-XML. I-Insider ayikuvumeli ngokusobala ukusebenzisa kokubili okuphakelayo kwe-XML kanye nokuhlanganiswa kwe-API kwekhathalogi efanayo ngesikhathi esisodwa - kufanele ukhethe indlela eyodwa.
Ngesikhathi sokusetha kuphaneli ye-Insider (InOne), ucacisa negama lethegi yomkhiqizo (ngokuvamile item ngaphandle kokuthi i-XML yakho isebenzisa amagama ahlukile), indawo, nokuthi yiziphi izimali ezivela kufayela — ukuhlanganiswa kwe-XML kulungiselelwe ngokwendawo/isitolo.
Uhlu Lwezimfanelo Zekhathalogi Yomkhiqizo we-Insider lubhala isethi yezimfanelo ezizenzakalelayo ezizibona ngokuzenzakalelayo lapho igama lensimu nohlobo lufana, kanye nokusekelwa kwezimfanelo ezenziwe ngokwezifiso ngokugcwele ozichaza wena. Isimo sesidingo siyahlukahluka ngohlobo lokuphakelayo olukhethayo (bheka ngezansi), kodwa izinkambu eziyinhloko yilezi:
| izimfanelo | imfuneko | Incazelo |
|---|---|---|
item_id | Kudingwa | Isihlonzi somkhiqizo esiyingqayizivele |
name | Kudingwa | Isihloko somkhiqizo |
locale | Kudingwa | Isihlonzi sendawo/sesitolo into engeyaso |
image_url | Kudingwa | I-URL yesithombe somkhiqizo (kumele iqale ngo-http/https) |
url | Kudingwa | I-URL yekhasi lomkhiqizo |
in_stock | Kuyadingeka ezinhlotsheni zokuphakelayo eziqaphela isitoko | Ifulegi lokutholakala kwe-binary (0 noma 1) |
price / original_price | Kuyadingeka kuma-feed asekelwe kwimali engenayo yesitoko | Intengo yamanje neyangaphambi kwesaphulelo |
category | Akuphoqelekile | Uhlu lwamagama esigaba |
brand | Akuphoqelekile | Umkhiqizi noma igama lomkhiqizo |
group_code | Akuphoqelekile | Hlanganisa izinhlobo zomkhiqizo ndawonye |
sku, color, size | Akuphoqelekile | Izincazelo zezinga elihlukile |
Imibhalo ye-Insider ixwayisa ngokuthi imikhiqizo ayinaso isici esidingekayo (njenge item_id or in_stock) azinakwa ngesikhathi sokucubungula kunokubangela ukuthi konke okuphakelayo kuhluleke.
item_id, name, image_url, url, in_stock, plus price/original_price uma uzosebenzisa okuphakelayo okusekelwe kwi-Stock-Revenue.item), isikhathi sokuvumelanisa, izimali ezisebenzayo, futhi unike amandla ukutholwa okuphelelwe yisikhathi uma kufaneleka.I-Insider ikuvumela ukuthi ulungiselele isikhawu sokuvumelanisa noma kuphi phakathi kwehora eli-1 nezinsuku ezi-5 lapho usetha ukuhlanganiswa kwe-XML. Imibhalo ye-Insider uqobo iphawula ukuthi izinguquko zekhathalogi zisetshenziswa kumjikelezo olandelayo wokuvumelanisa, hhayi ngokushesha — ngakho-ke uma uthembela ekuqondeni kwesitoko sangempela noma intengo yokuthengiswa kwe-flash noma isitoko esihamba ngokushesha, khetha isikhathi esifushane kakhulu isheduli yakho yokukhiqiza okuphakelayo kwe-Feedance engasisekela, kunokuba ucabange ukuthi izinguquko ziyasakazeka ngokushesha.
Insider iveza impilo yokuhlanganiswa ngezimo zokuqinisekisa eziboniswe kuphaneli ye-InOne: I-Active, i-Passive, i-Validation Pending, i-Ready to Activate, i-Validation Failed, kanye ne-System Error. Izimbangela ezibhaliwe ezifanele ukubonwa yilezi:
item_id, name, noma in_stock (noma ezinye izinkambu ezidingwa Uhlobo Lokuphakelayo olukhethile) ziyasuswa buthule ekucutshungulweni kunokuvimba konke ukuphakelayo.item njengethegi yomkhiqizo futhi ungasethi igama lethegi elifanele ngesikhathi sokusetha, i-Insider ngeke ikwazi ukuhlaziya imikhiqizo ngayinye.Lezi yizindlela ezijwayelekile zokuhlanzeka kokudla, hhayi izidingo eziqondene ne-Insider:
in_stock kanye nezinkambu zamanani ezintsha njengoba isikhathi sakho sokuvumelanisa sivumela — izincomo kanye nokufaneleka komkhankaso kuncike ngqo ekutheni le datha yamanje.category, brand, Futhi group_code yize zingadingeki — ngokuvamile zithuthukisa indlela ukwenza ngokwezifiso kanye nokuqoqwa kwezinhlobo ezahlukene okusebenza ngayo ngaphansi komfula.Ngingasebenzisa kokubili okuphakelayo kwe-XML kanye nokuhlanganiswa kwe-API kukhathalogi yami yomkhiqizo we-Insider?
Cha. I-Insider ivumela indlela eyodwa yokuhlanganisa — i-XML noma i-API — ukuthi isebenze kukhathalogi ethile ngesikhathi.
Ingabe i-Insider isekela ngqo okuphakelayo okufomethiwe yi-Google Merchant Center?
Yebo. I-Insider's Product Catalog Attribute Matching System yakhelwe ukuqaphela ngokuzenzakalelayo isakhiwo sethegi esijwayelekile se-Google Merchant `g:`, okungenye yamafomethi ayo amathathu e-XML asekelwayo kanye ne-Criteo kanye ne-Custom.
Izinguquko zamanani noma zesitoko zizobonakala ngokushesha kangakanani ku-Insider ngemuva kokubuyekeza okuphakelayo kwami?
Kuphela ngokushesha njengesikhawu sakho sokuvumelanisa esilungiselelwe, esingasethwa phakathi kwehora eli-1 nezinsuku ezi-5 — izinguquko ziyasebenza emjikelezweni olandelayo wokuvumelanisa, hhayi ngokushesha.
Yiluphi ulwazi oluncane kakhulu oludingwa yi-Insider ukuze yamukele umkhiqizo?
Okungenani, okusebenzayo item_id, name, kanye nezinkambu ezidingekayo ngohlobo lwakho lokuphakelayo olukhethile (isibonelo in_stock ngezinhlobo zokuphakelayo eziqaphela isitoko). Imikhiqizo engekho kulezi ayinakwa kunokubangela ukuthi konke ukuphakelayo kuhluleke.