"Izikhangiso ze-Bing" yigama elidala lalokho iMicrosoft eyakubiza kabusha ngo-2019 ngokuthi i-Microsoft Advertising . Ithuluzi lekhathalogi yomkhiqizo abakhangisi abaningi abasakubiza ngokuthi "i-Bing Merchant Center" yi- Microsoft Merchant Center (MMC) ngokusemthethweni namuhla. Uma ithimba lakho, i-ejensi yakho, noma ispredishithi esidala sisabhekisela "kuzikhangiso ze-Bing," kuyipulatifomu efanayo - ngaphansi kwegama layo lamanje.
Imikhankaso ye-Microsoft Shopping isebenza njengemikhankaso ye-Google Shopping: awubhali ngesandla izikhangiso zomkhiqizo ngamunye. Esikhundleni salokho ulayisha okuphakelayo komkhiqizo okuhlelekile — ikhathalogi yezihloko, amanani, izithombe, kanye nezihlonzi — esitolo se-Microsoft Merchant Center, bese injini yokulethwa ye-Microsoft ihlanganisa ngokuzenzakalelayo futhi inikeze izikhangiso zomkhiqizo kusuka kuleyo khathalogi noma nini lapho usesho ku-Microsoft Search Network lufana nezimfanelo zomkhiqizo. Ngokusho kwedokhumenti ye-Content API ye-Microsoft, okuphakelayo kungaphathwa ngohlelo lokusebenza lwewebhu lwe-Microsoft Advertising, oluthunyelwe nge-FTP/SFTP, noma olucindezelwe ngohlelo nge-REST-based Content API ku- https://content.api.bingads.microsoft.com/shopping/v9.1/bmc/.
Ngaphansi kwe-hood, wonke umkhiqizo owuthumelayo ubonakala nge-ID ehlanganisiwe eyakhiwe ngezinkambu ezine — channel, contentLanguage, targetCountry, Futhi offerId — futhi imibhalo ye-Microsoft icacile ukuthi ayikho kulezo zinkambu ezine engashintshwa uma umkhiqizo usungeziwe esitolo, ngoba ukwenza kanjalo kudala umkhiqizo ophindwe kabili ngempumelelo.
Ukuxhuma ikhathalogi yakho ne-Microsoft Merchant Center kubeka imikhiqizo yakho phambi kwabathengi ku-Microsoft Search Network — ichibi lesidingo sokusesha esingahambisani ngokuphelele ne-Google's. Kwabakhangisi abaningi lokho kusho ukufinyelela okuqhubekayo, futhi ngokuvamile izindleko eziphansi ngokuchofoza ngakunye kune-Google Shopping, ngaphandle kokwakha ikhathalogi yesibili kusukela ezeni.
Umhlahlandlela we-Microsoft we-Content API ubala imikhankaso yokuthenga kanye nezikhangiso zomkhiqizo njengoba zisekelwa kuwo wonke amamakethe amakhulu - kusukela e-United States, eCanada, nase-United Kingdom kuya kumamakethe amancane njengeMalta, eMauritius, eCyprus, naseFiji - kanye nesethi eyengeziwe yamazwe atholakalayo kumakhasimende okuqala. Lokho bubanzi kusho ukuthi ukuphakelwa okukodwa, okuhlelwe kahle kungandisa ukuba khona kokuthenga ezimakethe okungenzeka ukuthi awuzange uzibeke phambili ku-Google.
Ngenxa yokuthi uhlelo lomkhiqizo lwe-Microsoft lwakhiwe ngamabomu ukuze lusebenzisane ne-Google, iningi lemininingwane yomkhiqizo efanayo — isihloko, intengo, izithombe, i-GTIN, uhlobo, i-MPN — edingekayo kokuphakelayo kwe-Google Merchant Center nakho kuqhuba uhlu lwakho lwe-Microsoft Merchant Center, okugcina umzamo wokusetha uphansi kakhulu.
Idokhumenti ye-Microsoft Content API ikhuluma ngokungajwayelekile ngokuthi i-schema yayo iboleka kuphi ku-Google — nokuthi ihlukana kanjani buthule. Izinkambu eziningana entweni yoMkhiqizo zikhona "ngokuhambisana ne-Google" kuphela: i-API ye-Microsoft izokwamukela additionalImageLinks, adwordsGrouping, adwordsLabels, destinations, Futhi taxes, kodwa imibhalo yayo isho ngokusobala ukuthi i-Microsoft Merchant Center ayizisebenzisi nhlobo lezi zinkambu. Uma usebenzisa kabusha okuphakelayo okufomethiwe yi-Google, lezi zinkambu zimane zidlule ngaphandle kokulimala kunokwenza noma yini ohlangothini lwe-Microsoft.
I-Microsoft iphinde ibhale ngesici i-Google Shopping engenaso ngendlela efanayo: Imikhankaso Yokuthenga YemikhiqizoKulo modeli we-co-op, umenzi ulayisha uhlu lwemikhiqizo oluqukethe kuphela Brand, GTIN, Futhi MPN, iyixhumanisa nesitolo seMicrosoft Merchant Center somlingani wezitolo, bese bobabili amaqembu angabhida ohlwini oluhlanganyelwe lwemikhiqizo efanisiwe — ehlukanisa izindleko zokuchofoza. Imibhalo yeMicrosoft ithi lokhu okwamanje kukhawulelwe e-United States nase-United Kingdom futhi kungaphansi kwe-beta evulekile kumakhasimende okuqala.
Okunye ukwehluka okusebenzayo: I-Microsoft iyayenqaba ngokusobala imikhiqizo yabantu abadala ("imikhiqizo yabantu abadala ayisekelwa futhi izokwenqatshwa"), futhi igcina indlela yayo yokuqinisekisa ukuhlonza (bheka isigaba sezimfanelo ezidingekayo ngezansi) esisebenza ngokuzimela kunoma yikuphi ukuqinisekiswa okuphakelayo kwakho okuvele kudluliselwe ku-Google.
I-Microsoft Merchant Center yamukela ikhathalogi yakho ngezindlela ezimbili ezibanzi, ngokwemibhalo yayo esemthethweni:
content.api.bingads.microsoft.com/shopping/v9.1/bmc/ — yokufaka, ukubuyekeza, ukubuyisa, kanye nokususa imikhiqizo ngayinye noma ukuyicubungula ngobuningi nge- /products/batch iphuzu.I-Content API's batch endpoint iqopha imikhawulo eqondile okufanele ihlelwe: isicelo se-batch esisodwa singafaka izinto ezifika ku-12,000, kodwa umzimba wesicelo uwonke awukwazi ukudlula u-4 MB, ngakho-ke isiqondiso se-Microsoft ukuthi ungakwazi ukufaka okunikezwayo okungacindezelwanga okungu-2,000–6,000 nge-batch ngayinye (kufika ku-12,000 ephelele uma ucindezela umthwalo nge-gzip. Content-Encoding: gzip Isihloko). Izicelo zohlu zifakwa ekhasini lemikhiqizo engu-250 ngocingo ngalunye kusetshenziswa max-results futhi start-token.
Imikhiqizo iphila ngaphakathi kwe-Microsoft Merchant Center esitolo, futhi isitolo singaqukatha eziningi ngokuzikhethela izinhlu (okuchazwe nge- bmc-catalog-id ipharamitha ekufakweni). Yonke iminikelo oyithumelayo idinga isikhathi sokuphelelwa yisikhathi: Imibhalo ye-Microsoft iqinisekisa ukuthi ngaphandle kokuthi usethe ipharamitha ecacile expirationDate, isipho siphelelwa yisikhathi ngokuzenzakalelayo ezinsukwini ezingu-30 ngemva kokuba sibhalelwe esitolo.
Inkomba ye-Microsoft Content API icacile mayelana nokuthi yiziphi izinkambu eziphoqelekile ukufaka isipho, nokuthi yiziphi eziba yimpoqo ngokwemibandela. Ngokwemibhalo esemthethweni yezinsizakusebenza zemikhiqizo:
| izimfanelo | Kuyadingeka? | Amanothi (ngokwamadokhumenti e-Microsoft) |
|---|---|---|
offerId | Yebo | Ichazwe ngumsebenzisi, ihlukile ngaphakathi kwekhathalogi, ubuningi bezinhlamvu ezingu-50. Isetshenziselwa ukwakha i-ID yomkhiqizo — ayikwazi ukushintshwa ngemva kokuba umkhiqizo ungeziwe. |
title | Yebo | Izinhlamvu ezingeqi ku-150, noma yiluphi uhlamvu lwe-Unicode luvunyelwe. Akumele luqukathe umbhalo wokuphromotha; luhlolwa ngokuhlela. |
link | Yebo | I-URL ekhasini lomkhiqizo, ubuningi bezinhlamvu ezingu-2,000, kumele ifane nesizinda sesitolo, futhi ingase ingabi yindlela yokuqondisa kabusha. |
imageLink | Yebo | I-URL yezinhlamvu ezingu-1,000 ephezulu; usayizi wesithombe onconywayo ungu-200x200px; ifayela akufanele lidlule u-3.9 MB; lihlolwa ngokuhlela. |
price | Yebo | Kumelwe kufane nentengo eboniswe ekhasini lomkhiqizo; ububanzi obuvumelekile bungu-0.01 kuya ku-10,000,000.00 (ngaphandle kwe-$0 ebhaliwe yamafoni namathebulethi enkontileka/akhokhelwa ngezitolimende). |
availability | Yebo | Omunye in stock, out of stock, noma preorderOkuzenzakalelayo kuya ku- in stock. |
condition | Yebo | Omunye new, refurbished, noma usedOkuzenzakalelayo kuya ku- new. |
channel | Yebo | Online or LocalIngxenye yobunikazi bomkhiqizo ohlanganisiwe; ayikwazi ukushintsha ngemva kokudalwa. |
contentLanguage | Yebo | Ikhodi ye-ISO 639-1 enezinhlamvu ezimbili ohlwini lwezilimi ezisekelwa yi-Microsoft. Futhi iyingxenye yobunikazi bomkhiqizo ohlanganisiwe. |
targetCountry | Yebo | Ikhodi yezwe ye-ISO 3166 enezinhlamvu ezimbili; kumele ifane nemakethe yekhathalogi. Futhi iyingxenye yobunikazi bomkhiqizo ohlanganisiwe. |
brand, gtin, mpn | Kudingeka ngokwemibandela | "Kuyadingeka ekufakweni" uma umenzi ebanike zona. Uma ungenazo zonke ezintathu, kufanele usethe identifierExists kuya false — ngaphandle kwalokho iMicrosoft iyasamukela lesi sipho kodwa ibuyisela isexwayiso. |
shipping, shippingLabel, shippingWeight | Kudingeka ngokwemibandela | Amadokhumenti e-Microsoft abonisa zonke ezintathu njengoba kudingeka ngqo lapho targetCountry yi-DE (eJalimane); uma kungenjalo, uma kungenjalo. |
sizes | Kudingeka ngokwemibandela | Kuyadingeka emikhiqizweni Yezingubo Nezesekeli eqondiswe eFrance, eJalimane, e-United Kingdom, noma e-United States. |
I-Feedance yakha okuphakelayo kwe-Microsoft Merchant Center ngqo kusuka kudatha yomkhiqizo osuvele uyiphethe esitolo sakho noma ku-PIM — akukho ukuthunyelwa kwespredishithi ngesandla. Injini yokumapha inika amasimu akho omthombo ku-schema ye-Microsoft, kufaka phakathi amasimu e-composite-ID (channel, contentLanguage, targetCountry, offerId) ukuthi iMicrosoft iyakhiya ngemva kokuthunyelwa kokuqala, ngakho-ke ukuyifaka kuqala kubalulekile.
identifierExists: false ngokuzenzakalelayo uma uhlobo, i-GTIN, noma i-MPN zingatholakali ngempela, ngakho awuqoqi izixwayiso ezingagwenywa.itemLevelIssues ngaphandle kokungena kuhlelo lokusebenza lwewebhu lwe-Microsoft Advertising njalo uma uhlola.Ngenxa yokuthi imephu yakho ye-Google Merchant Center ekhona kakade ihlanganisa iningi lezimfanelo ezifanayo ezidingwa yi-Microsoft, ukuxhuma indawo yesibili nge-Feedance ngokuvamile kuyindaba yokubuyekezwa kwezimfanelo, hhayi ukwakhiwa kabusha.
Imibhalo ye-Microsoft ngokwayo ibeka i-backstop eqinile: ngaphandle kokuthi usethe ngokucacile expirationDate, konke okunikezwayo kuphelelwa yisikhathi ngokuzenzakalelayo ezinsukwini ezingama-30 ngemuva kokubhalelwa esitolo okokugcina — lapho kuyeka ukufaneleka ukuphakelwa. Ukuthumela kabusha umkhiqizo (ngisho nangaphandle kokushintsha noma yiziphi izinkambu) kusetha kabusha lelo washi lezinsuku ezingama-30, kodwa kuphela uma ungakazimiseli wena usuku lokuphelelwa yisikhathi oluqondile.
Empeleni, lokho kuphelelwa yisikhathi kwezinsuku ezingu-30 kuwumkhawulo, hhayi umgomo. Njengoba intengo nokutholakala kumele kufane nalokho okusekhasini lakho lomkhiqizo obukhoma — iMicrosoft iqinisekisa ngokusobala ukuthi okuphakelayo price ihambisana nekhasi lewebhu lomkhiqizo — noma iyiphi ikhathalogi enezinguquko zamanani ezivamile, ukuphela kwesitoko, noma ukukhushulwa kufanele ivuselelwe kaningi kakhulu kunenyanga. Isilinganiso okungenani sansuku zonke sigcina ukutholakala kanye namanani kunembile futhi sigwema igebe elithule phakathi kokuthi umkhiqizo uphela nini nokuthi okuphakelayo kwakho kuyatholakala nini.
I-Microsoft's Content API ibuyisela amakhodi esimo aqinile, aqoshiwe wezipesheli eziyinkinga kunokwenqatshwa okungacacile. Izibonelo ezimbili zangempela ezivela ngqo ku-reference ye-Microsoft ye-product-offer-status:
GtinPlusBrandRequiredWarn — "Akukho izinkomba eyodwa noma ngaphezulu - Kudingeka i-Brand ne-GTIN noma i-Brand ne-MPN." Lokhu kuyi- isixwayiso, hhayi ukwenqatshwa okuqondile: Insimu ye-Microsoft yokusetshenziswa iyiphawula ngokuthi "Ayithintekile," okusho ukuthi okunikezwayo kusasebenza, kodwa kufanele ukulungise — noma unikeze izihlonzi zangempela noma usethe identifierExists kuya false uma kungekho okukhona.EVRejectedErr kubhangqwe nekhodi yesizathu esithile efana nokuthi EV_39 ("Okuqukethwe kophawu lokuhweba") — lokhu akuvunyelwe nhlobo; imibhalo ye-Microsoft ikhombisa okunikezwayo status inkambu isethwe ku-"Okungavunyelwe" kanye servability kusethwe ku-"Akuvunyelwe," okusho ukuthi umkhiqizo ngeke usebenze kuze kube yilapho okuqukethwe okumakiwe kulungisiwe.Ngaphandle kwezinkinga zezinto ngazinye, imibhalo ye-Microsoft iqinisekisa ukuthi ngemva kokudlula ekuqinisekisweni okuyisisekelo, konke okunikezwayo kudlula "ekuqinisekisweni okungaxhunyiwe ku-inthanethi kanye nokubuyekezwa, njengokubuyekezwa kokuhlela, okungathatha amahora angafika kwangu-36" ngaphambi kokuba kufanelekele ukukhonza - ngakho-ke okunikezwayo okusha okuthunyelwe noma okusha okubuyekeziwe okusesimweni "sokulinda" usuku lonke kuyindlela elindelekile, hhayi iphutha. Ukubukwa kwesifinyezo sezinga lesitolo (okufinyeleleka ngomthombo we-ProductStatuses) kubika inani eliphelele approved, disapproved, expiring, Futhi pending, okuyindlela esheshayo yokubona impilo yekhathalogi ngokushesha.
GtinPlusBrandRequiredWarn isexwayiso noma ngabe lesi sipho sisasebenza. Uma kungekho esisebenza ngempela, setha identifierExists kuya false kunokuba ushiye amasimu engenalutho.itemGroupId. Ngomkhiqizo othengiswa ngemibala eminingi, osayizi, noma amaphethini, imibhalo ye-Microsoft incoma ukudala isipho esisodwa ngenguqulo ngayinye bese uyixhumanisa ne-shared itemGroupId kunokuba uzame ukufaka yonke inketho esipeshelini esisodwa.customLabel0-customLabel4 ukuze kuhlukaniswe umkhankaso. Lezi zinkambu ezinhlanu zikhona ngqo ukuze ukwazi ukuhlunga nokubhida kuma-subset ekhathalogi yakho ngaphakathi kwemikhankaso ye-Microsoft Shopping.expirationDate, okuphakelayo kwamakhathalogi ahamba kancane kusadinga i-cadence yokuvuselela, noma ngabe akukho datha yomkhiqizo eyisisekelo eshintshile.shipping kokufakwa ohlwini lwesiJalimane. Amadokhumenti e-Microsoft abonisa ukuthunyelwa, ilebula lokuthunyelwa, kanye nesisindo sokuthunyelwa njengoba kudingeka ngqo ku- targetCountry we-DE — umthetho okulula ukuwuphuthelwa uma imakethe yakho eyinhloko ikwenye indawo.Ingabe "Izikhangiso ze-Bing" kuseyigama lomkhiqizo langempela? Cha — I-Microsoft yashintsha igama le-Bing Ads yaba yi-Microsoft Advertising ngo-2019. "Isikhungo Somthengisi we-Bing" manje sesiyi-Microsoft Merchant Center. Ipulatifomu eyisisekelo kanye nobuchwepheshe bomkhankaso wokuthenga akukashintshi; igama kuphela elishintshiwe.
Ngingayisebenzisa kabusha yini i-Google Merchant Center yami yokuphakelayo ye-Microsoft? Ikakhulukazi yebo. I-schema yoMkhiqizo yeMicrosoft ifana namagama amaningi ezinkambu ze-Google Merchant Center, kanye nezinkambu eziningana ezigxile ku-Google (destinations, taxes, adwordsGrouping, adwordsLabels, additionalImageLinks) zamukelwa ngenxa yokuhambisana kuphela yize imibhalo ye-Microsoft iqinisekisa ukuthi ayizisebenzisi. Usazofuna ukubuyekeza izinkambu ezidingekayo ze-Microsoft ezifana channel kanye nemithetho enemibandela efana nemfuneko yokuthumela yaseJalimane.
Ingabe i-GTIN iyimpoqo kuwo wonke umkhiqizo? Kuphela uma umenzi eyinikezile. Amadokhumenti e-Microsoft adinga gtin, brand, Futhi mpn uma zikhona; uma zingekho ngempela, setha identifierExists kuya false esikhundleni sokuzishiya zingenalutho.
Kwenzekani uma ngiyeka ukubuyekeza okuphakelayo kwami? Ngokwemibhalo ye-Microsoft, isipho ngasinye siphelelwa yisikhathi ngokuzenzakalelayo ezinsukwini ezingu-30 ngemva kokubuyekezwa kwaso kokugcina (ngaphandle kokuthi usethe esakho expirationDate), futhi isipho esiphelelwe yisikhathi asisakwazi ukukhonza.
Kuthatha isikhathi esingakanani ukubuyekezwa ngemva kokuthumela noma ukubuyekeza umkhiqizo? Imibhalo ye-Microsoft ithi ngemva kokuqinisekiswa okuyisisekelo, okunikezwayo kudluliselwa ekubuyekezweni okwengeziwe okungaxhunyiwe ku-inthanethi, okuhlanganisa nokubuyekezwa kokuhlela, "okungathatha amahora afinyelela kwangu-36" ngaphambi kokuba okunikezwayo kufaneleke ukusetshenziswa.
Ngingathumela okuphakelayo kwami nge-FTP esikhundleni se-API? Yebo — I-Microsoft Merchant Center isekela ukuthunyelwa kwamafayela okuphakelayo okuphindaphindiwe ngaphezu kwe-API Yokuqukethwe esekelwe ku-JSON, ngakho amaqembu angenazo izinsiza zokuthuthukisa angakwazi ukuletha ngokuzenzakalela.