Umhlahlandlela Ophelele Wokuphakelwa Komkhiqizo Ohlukahlukene

Izinkinga eziningi zokuphakelwa azibonakali njengezinkinga zokuphakelwa. Zibukeka njengokungavunyelwa kwe-Google Merchant Center ongeke ukwazi ukuchaza, umkhankaso we-Advantage+ ochitha isabelomali sawo kusikibha esisodwa esimnyama, noma isikhangiso sokuthenga esithumela ikhasimende lifuna isicathulo esingusayizi 42 ekhasini lapho kusele khona usayizi 38 kuphela.

Ngaphansi cishe kwazo zonke lezi zinto kuhleli into efanayo: izinhlobo ezahlukene.

Uhlobo oluhlukile yinoma yiluphi uhlobo lomkhiqizo oluhlukile ngendlela eyodwa ebonakalayo, engathengwa — usayizi, umbala, izinto zokwakha, umthamo, ukuqeda. Zivamile ezitolo futhi zinzima kakhulu kuma-feed, ngoba isiteshi ngasinye sizifanisa ngendlela ehlukile, futhi ngoba ukuzithola zingalungile kwehluleka buthule. Akukho okuphukayo. Izikhangiso zakho zisebenza kahle buthule, futhi ukuxilongwa kuhlala ezingqimbeni ezine phansi kufayela ledatha okungekho muntu okuvulayo.

Lo mhlahlandlela uhlanganisa yonke indaba: ukuthi yini ngempela ebalwa njengohlobo oluhlukile, ukuthi item_group_id isebenza kanjani nokuthi abantu bayisebenzisa kabi kuphi, yonke imfanelo echaza uhlobo oluhlukile enemikhawulo yayo yangempela, izibonelo zokuphakelayo ezisebenzayo ku-XML, CSV kanye ne-JSON, ukuthi i-Google, i-Meta, i-TikTok, i-Pinterest, i-Amazon kanye nezimakethe zesifunda ngasinye zilindele ukuthi izinhlobo zihlelwe kanjani, kanye nethebula lokuxilonga lamaphutha avela kaningi.

Yinde ngoba isihloko siyi. Sebenzisa uhlu lokuqukethwe ukuze weqe.

1. Ukuthi uhlobo olunjani ngempela

Uhlobo oluthile luwuhlobo lomkhiqizo oluthengwayo oluhlukile kolwabo okungenani ngesici esisodwa ikhasimende elingakhetha phakathi kwaso, kuyilapho luhlala lungumkhiqizo ofanayo.

Leso sigaba sokugcina senza umsebenzi omningi. Ihembe eliluhlaza okwesibhakabhaka eliphakathi nendawo kanye nehembe elikhulu elimnyama kuyimikhiqizo efanayo. Ihembe eliluhlaza okwesibhakabhaka kanye ne-hoodie eluhlaza okwesibhakabhaka akuzona, ngisho noma zivela kumkhiqizo ofanayo ngendwangu efanayo.

Imodeli ejwayelekile kuzo zonke iziteshi eziningi ngumzali/ingane :

• The umzali umkhiqizo oqanjiwe — "i-Merino Crew Neck Sweater." Ngokuvamile ayithengwa yodwa.
• The izingane yizinhlobo ezahlukene — ngayinye ine-SKU yayo, izinga layo lesitoko, ngezinye izikhathi intengo yayo kanye nesithombe sayo.

Kokuphakelayo komkhiqizo, lokhu cishe njalo kuvezwa ngendlela eqondile : yonke inhlobo iwumugqa wayo noma i-<item>, futhi ukhiye wokuhlanganisa owabiwe uyabahlanganisa ndawonye. Akukho ukwakhela isidleke. Ijezi elinemibala emi-4 nosayizi aba-5 liyimigqa engama-20, yonke ine-ID yeqembu elifanayo.

Kuyini hhayi uhlobo oluhlukile

Yilapho okuphakelayo kungahambi kahle khona ngaphambi kokuba kubhalwe umugqa owodwa we-XML.

Ukuhlanganisa noma yikuphi kwalokhu ngaphansi kwe-item_group_id eyabiwe kukhiqiza iqembu elinamalungu angenakushintshaniswa — okudida isikhethi se-variant ekhasini lendawo oya kuyo futhi, kwezinye iziteshi, kubangela ukungavunyelwa okungafani.

2. Isinqumo esinquma konke

Ngaphambi kokubhala noma yiluphi uhlobo lokuphakelayo, phendula umbuzo owodwa wohlobo ngalunye lomkhiqizo owuthengisayo:

Uma ikhasimende likhetha inketho ehlukile, ingabe lifika ekhasini elihlukile — noma ikhasi elifanayo lisesimweni esihlukile?

Lolu vivinyo olusebenzayo, futhi luhambisana ngqo nendlela okufanele uhlele ngayo okuphakelayo.

Ikesi A — ama-URL ahlukene ngokushintshashintsha ngakunye. Umbala ngamunye unekhasi lawo lomkhiqizo (/merino-sweater-navy, /merino-sweater-charcoal). Thumela yonke inguquko njengomugqa wayo onesixhumanisi sayo. Lokhu ukusethwa okuhlanzekile kakhulu, kunikeza ukufaneleka kwesikhangiso okungcono kakhulu, futhi yilokho okukhethwa yiziteshi.

Icala B — i-URL eyodwa, okukhethiwe okuhlukile ekhasini. Konke kuhlala ku-/merino-sweater futhi ikhasimende likhetha umbala nosayizi ngesikhethi. Usengathumela yonke i-variant, kodwa kufanele ungeze ipharamitha ye-deep-link ukuze isikhangiso sifike esimweni esifanele esikhethiwe kusengaphambili:

https://example.com/merino-sweater?colour=navy&size=m

Ngaphandle kwaleyo pharamitha, umthengi ochofoze isikhangiso se-navy medium ufika esimweni esizenzakalelayo esibonisa amalahle amancane. Lokho kungafani kungenye yezindlela ezinkulu zokubulala ukuguqulwa okuthule ekukhangiseni okuhlukahlukene, futhi ku-Google kungabangela ukungavunyelwa "kwenani elingalingani (ukukhasa kwekhasi)" , ngoba isikhafu sibona ikhasi elinombala obonakalayo ongahambisani nombala othunyelwe.

Icala C — izinhlobo ezingafanele ukuhlukaniswa. Ezinye izinhlobo azithinti isinqumo sokuthenga ngokwanele ukuze kuvunyelwe izikhangiso ezihlukene — ubude bekhebula kushaja, isibonelo. Lapha ungathumela ngamabomu uhlobo olulodwa olumele. Isigaba 7 sihlanganisa ukuthi lokhu kuyisinqumo esifanele.

Izimfanelo ezichaza okuhlukile vs. ezichazayo

Zonke izici eziphakelweni zakho ziwela kwelinye lamabhakede amabili, futhi ukuwadida kuyimbangela evamile yamaqembu angalungile.

Izimfanelo ezichaza okuhlukile kumele zihluke phakathi kwamalungu eqembu. Lezi yizinto umthengi azikhethayo: umbala, usayizi, izinto zokwakha, iphethini, kanye nobukhulu obuthile bomkhiqizo njengomthamo noma ukuqeda.

Izimfanelo zeqembu ezingaguquki kumele zifane kuwo wonke amalungu: uhlobo, ubulili, ubudala_beqembu, isihloko_seqembu_lento, isigaba_semikhiqizo_se-google. Uma imigqa emibili yabelana nge-id_yeqembu_lento kodwa inamanani ahlukene obulili, uhlanganise imikhiqizo ngendlela engafanele noma uyibeke uphawu olungafanele.

Izimfanelo ezichaza imigqa ethile kodwa hhayi izinhlobo ziyahlukahluka ngomugqa ngamunye ngaphandle kokuchaza umehluko: i-id, intengo, ukutholakala, i-gtin, isixhumanisi_sesithombe, isixhumanisi. Izinhlobo ezimbili zingaba namanani ahlukene ngokusemthethweni - usayizi ongu-3XL uvame ukubiza kakhulu - ngaphandle kwentengo okuyiyona ehlukanisayo.

3. i-id_yeqembu_lento: isisekelo

item_group_id iyisihluthulelo esabiwe esitshela isiteshi ukuthi "le migqa iwumkhiqizo ofanayo." Konke okunye mayelana nokuphathwa kwezinhlobo ezahlukene kuncike ekutheni kulungile.

Imininingwane

Ngenxa yokuthi i-Google iphatha inani ngokunganaki kodwa i-Meta ne-TikTok aziliphathi kahle, yenza kube sezingeni elifanayo kosonhlamvukazi abancane (noma osonhlamvukazi abakhulu) yonke indawo. Ikhathalogi lapho i-SWTR-001 kanye ne-swtr-001 zombili zivela khona zizohlukaniswa kahle ku-Google futhi zihlukaniswe zibe imikhiqizo emibili ku-Meta.

Ukukhetha inani

I-id_yeqembu_elihle kakhulu yi-SKU yomzali osuvele unayo ku-ERP noma i-PIM yakho. Ikhona, izinzile, futhi ihlukile.

Kuhle:

SWTR-MERINO-CREW
12345
parent-8891

Kubi, futhi kungani:

Leyo yokugcina ifanelwe ukugcizelelwa. i-item_group_id kumele ihlale izinzile ngokuhamba kwesikhathi. Iziteshi ziqoqa umlando wokusebenza ngokumelene neqembu. Uma ukuthunyelwa kwakho kuvuselela ama-ID, usetha kabusha lowo mlando kukho konke ukuvumelanisa, futhi akukho silinganiso sokwenza ngcono ibhidi esizobuyisela.

Imithetho emithathu

1. Ilungu ngalinye leqembu labelana nge-id efanayo ye-item_group_id.
2. Ilungu ngalinye linomazisi ohlukile. I-id ephindwe kabili noma kuphi ku-feed ibangela ukuthi umugqa olandelayo ulahlwe buthule.
3. Ilungu ngalinye lihlukile okungenani ngesici esisodwa esichaza uhlobo. Imigqa emibili ene-ID yeqembu elifanayo futhi Umbala nosayizi ofanayo kuyizinto eziphindaphindwayo, hhayi izinhlobo.

Umhlangano ohlangabezana nazo zonke ezintathu:

item_group_id: SWTR-MERINO-CREW
id:            SWTR-MERINO-CREW-NAV-M
id:            SWTR-MERINO-CREW-NAV-L
id:            SWTR-MERINO-CREW-CHR-M

Ifundeka, ingalungiswa, itholakala kudatha osuvele unayo.

isihloko_seqembu_lento

Isici sakamuva se-Google, ongazikhethela sona kodwa esinconywayo noma nini lapho uthumela i-item_group_id. Siphethe igama lomkhiqizo oyinhloko — ubuningi bezinhlamvu ezingu-150 — futhi kumele sifane kuzo zonke izinhlobo eqenjini.

xml

<g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
<g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
<title>Merino Crew Neck Sweater — Navy, Medium</title>

Qaphela iphethini: isihloko sihlukile ngokwehlukile, isihloko_seqembu_lento asihlukile. Ukuthumela umucu ofanayo kuzo zombili kulahla isignali.

inketho_ehlukile

Futhi okusha ngasohlangothini lwe-Google: indlela ehlelekile yokumemezela ukuthi yiziphi izakhiwo ezichaza ukuhlukahluka, kunokushiya isiteshi ukuze sikunqume. Yamukela amabhangqa amagama/inani afinyelela kwangu-30 (isibaluli ngasinye esingaphansi sifinyelela ezinhlamvini ezingu-250, izinhlamvu ezingu-5,000 sezizonke).

xml

<g:variant_option>
  <g:name>Colour</g:name>
  <g:value>Navy</g:value>
</g:variant_option>
<g:variant_option>
  <g:name>Size</g:name>
  <g:value>M</g:value>
</g:variant_option>

Lokhu kuwusizo ikakhulukazi emikhiqizweni lapho ama-axes ayo okuhlukahluka kwawo angambozwa yizimfanelo ezijwayelekile zezingubo — umthamo wesitoreji, izinga leprosesa, amandla okusebenza, inani lezihlalo. Esikhundleni sokuphoqelela u-"256GB" kusayizi, uwumemezela kahle.

4. Izimfanelo ezichaza okuhlukile, ngokuningiliziwe

umbala

Isici esibophezeleke kakhulu emithethweni, kanye nesici esivame ukwenqatshwa.

Akwamukeleki:

• Izinombolo — Umbala 42, RAL 5013
• Amakhodi e-Hex — #001F5B
• Izinhlamvu ezilodwa — u-N we-navy
• Izinkomba zesithombe — bheka isithombe
• Amagama anezinombolo noma ahlanganisiwe — Navy1, NavyBlue (bhala i-Navy Blue)

Ukuphatha amagama emibala yokumaketha. Imikhiqizo yemfashini ayivami ukubiza imibala ngokuthi “i-navy.” Bayibiza ngokuthi “i-Midnight Regatta.” Isiteshi sidinga umbala umthengi angawufuna; umkhiqizo wakho udinga igama lawo ekhasini.

Isivumelwano esisebenzayo:

color:       Navy
description: ...available in Midnight Regatta (navy)...

Beka amagama okumaketha kumamephu ajwayelekile ku-feed, bese ugcina igama lomkhiqizo libonakala ekhasini lokufika kanye nasencazelweni. Ungafaki igama lokumaketha ngombala bese uthemba ukuthi liyawehlisa izinga lokuhambisana kwemibuzo efanelekile ngombala, okuphakathi kokusesha okuhloselwe kakhulu izingubo.

Imikhiqizo enemibala eminingi:

color: Navy/White/Grey

Okokuqala kuqala. I-Google ifunda inani lokuqala njengombala oyinhloko.

usayizi

Umthetho obalulekile: cacisa ngokwanele ukuze ungabi yinkimbinkimbi, futhi uhambisane kuyo yonke ikhathalogi. I-M ilungile uma umkhiqizo ngamunye usebenzisa i-M. Ukuxuba okuphakelayo okungu-M, okuPhakathi, okuPhakathi kanye ne-M/L komqondo ofanayo kuhlukanisa amaqembu akho okuhluka futhi kwenza ukuhlukaniswa okusekelwe kusayizi kungenzeki.

Emikhiqizweni lapho ubukhulu obubodwa bunganele, faka ubukhulu obuhlukanisayo enanini:

size: 32/34          (waist/inseam)
size: 15.5/34        (neck/sleeve)
size: 9.5 Wide       (shoe width)
size: 200x140cm      (rugs, bedding)

uhlobo_losayizi kanye nohlelo_losayizi

Ongakukhetha, izingubo kuphela, futhi okusetshenziswa kancane — kokubili kuthuthukisa ngokunenjongo ukufana kwabathengi abasesha ngalezi zimfanelo.

uhlobo_losayizi — amanani afinyelela ku-2 kusukela ku: ojwayelekile, omncane, wokubeletha, omkhulu, omude, kanye no-plus.

uhlelo_losayizi — enye yalezi: US, UK, EU, DE, FR, JP, CN, IT, BR, MEX, AU. Uma ishiywe, isiteshi sithatha uhlelo lwezwe eliqondiwe, oluwumthombo wokwehluleka okuthile nokubizayo: umthengisi waseTurkey othengisa eJalimane ngosayizi we-EU kodwa kungekho sistimu_losayizi emenyezelwe ongase abe nosayizi ohunyushwe ngokumelene nesilinganiso esingalungile.

xml

<g:size>10</g:size>
<g:size_system>UK</g:size_system>
<g:size_type>regular</g:size_type>

impahla

Ubuningi bezinhlamvu ezingu-200 ku-Google. Izinto eziyinhloko kuqala, bese kufika ezintweni ezimbili zesibili ezihlukaniswe yi-/.

material: Cotton
material: Leather/Suede
material: Merino Wool/Nylon/Elastane

Kudingeka kuphela uma kuhlukanisa izinhlobo zakho — isikhwama esithengiswa ngesikhumba kanye ne-canvas. Ngaphandle kwalokho ungasikhetha kodwa kufanelekile ukusithumela; izinto zokwakha ziyindlela evamile yokusesha.

iphethini

Ubuningi bezinhlamvu eziyi-100. Umbhalo wamahhala ochaza ukuphrinta noma isithombe: I-Striped, i-Polka Dot, i-Paisley, i-Floral, i-Herringbone. Umthetho ofanayo — uyadingeka uma kuwukuthi kuyini okuhlukayo.

iqembu_lobudala kanye nobulili

Zombili ziyi -group-constant . Zonke izinhlobo eqenjini kumele zibe nenani elifanayo.

iqembu_lobudala: usana olusanda kuzalwa, usana, ingane encane, izingane, umuntu omdala — inani elilodwa ngomkhiqizo ngamunye.

ubulili: owesilisa, owesifazane, ubulili obubodwa.

Uma ingubo ithengiswa ngokweqiniso ngezingubo zabesilisa nabesifazane, lawo ngamaqembu amabili ahlukene ezinto , hhayi iqembu elilodwa elinobulili obuxubile. Izingubo ziyahlukahluka, ubukhulu buyahluka, futhi umthengi ukhetha phakathi kwemikhiqizo kunokuba akhethe phakathi kwezinketho.

Ithebula lezinkomba

5. Izibonelo zangempela zokuphakelayo

I-XML (i-Google RSS 2.0)

Izinhlobo ezimbili zeqembu elinezinhlobo eziyisithupha. Qaphela ukuthi yini eshintshayo nokuthi yini engashintshiyo.

xml

<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
  <channel>
    <title>Example Store — Product Feed</title>
    <link>https://example.com</link>

    <item>
      <g:id>SWTR-MERINO-CREW-NAV-M</g:id>
      <g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
      <g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
      <title>Merino Crew Neck Sweater — Navy, Medium</title>
      <description>Fine-gauge 100% merino wool crew neck. Ribbed cuffs and hem, regular fit. Machine washable on wool cycle.</description>
      <link>https://example.com/merino-crew-sweater?colour=navy&amp;size=m</link>
      <g:image_link>https://cdn.example.com/swtr-merino-navy-1.jpg</g:image_link>
      <g:additional_image_link>https://cdn.example.com/swtr-merino-navy-2.jpg</g:additional_image_link>
      <g:availability>in_stock</g:availability>
      <g:price>89.00 EUR</g:price>
      <g:brand>Example</g:brand>
      <g:gtin>5012345678900</g:gtin>
      <g:mpn>SW-MC-NAV-M</g:mpn>
      <g:condition>new</g:condition>
      <g:google_product_category>1604</g:google_product_category>
      <g:color>Navy</g:color>
      <g:size>M</g:size>
      <g:size_system>EU</g:size_system>
      <g:size_type>regular</g:size_type>
      <g:material>Merino Wool</g:material>
      <g:gender>male</g:gender>
      <g:age_group>adult</g:age_group>
      <g:custom_label_0>core</g:custom_label_0>
      <g:custom_label_1>full-size-run</g:custom_label_1>
    </item>

    <item>
      <g:id>SWTR-MERINO-CREW-CHR-L</g:id>
      <g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
      <g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
      <title>Merino Crew Neck Sweater — Charcoal, Large</title>
      <description>Fine-gauge 100% merino wool crew neck. Ribbed cuffs and hem, regular fit. Machine washable on wool cycle.</description>
      <link>https://example.com/merino-crew-sweater?colour=charcoal&amp;size=l</link>
      <g:image_link>https://cdn.example.com/swtr-merino-charcoal-1.jpg</g:image_link>
      <g:availability>out_of_stock</g:availability>
      <g:price>89.00 EUR</g:price>
      <g:brand>Example</g:brand>
      <g:gtin>5012345678931</g:gtin>
      <g:mpn>SW-MC-CHR-L</g:mpn>
      <g:condition>new</g:condition>
      <g:google_product_category>1604</g:google_product_category>
      <g:color>Charcoal</g:color>
      <g:size>L</g:size>
      <g:size_system>EU</g:size_system>
      <g:size_type>regular</g:size_type>
      <g:material>Merino Wool</g:material>
      <g:gender>male</g:gender>
      <g:age_group>adult</g:age_group>
      <g:custom_label_0>core</g:custom_label_0>
      <g:custom_label_1>broken-size</g:custom_label_1>
    </item>

  </channel>
</rss>

Izinto ezine okufanele ziphawulwe:

1. i-id_yeqembu_lento kanye nesihloko_seqembu_lento kuyafana; i-id kanye nesihloko akuzona.
2. isixhumanisi siphethe amapharamitha e-deep-link ngakho-ke isikhangiso sifika esimweni esifanele esikhethiwe kusengaphambili. I- & iyaphunyuka njengoba i- & — idingeka ku-XML, futhi iwumthombo ovame kakhulu wokwehluleka kokuhlaziya.
3. isixhumanisi_sesithombe sikhethekile ngokwehlukile. Yomibili imigqa ye-navy ikhomba isithombe se-navy. Ukuthumela isithombe esisodwa seqhawe sayo yonke imibala kuyiphutha lesibili elivame kakhulu ngemva kokulahleka kwama-ID eqembu.
4. Umugqa ongekho esitokweni unamathegi nge-custom_label_1, ukuze ingakhishwa noma ibhidiwe ngaphandle kokuyisusa kokuphakelayo.

I-CSV / i-TSV

Idatha efanayo, ithambile. Umugqa wesihloko kanye nezinhlobo ezimbili:

csv

id,item_group_id,item_group_title,title,description,link,image_link,availability,price,brand,gtin,condition,google_product_category,color,size,size_system,material,gender,age_group,custom_label_0
SWTR-MERINO-CREW-NAV-M,SWTR-MERINO-CREW,Merino Crew Neck Sweater,"Merino Crew Neck Sweater — Navy, Medium","Fine-gauge 100% merino wool crew neck.",https://example.com/merino-crew-sweater?colour=navy&size=m,https://cdn.example.com/swtr-merino-navy-1.jpg,in_stock,89.00 EUR,Example,5012345678900,new,1604,Navy,M,EU,Merino Wool,male,adult,core
SWTR-MERINO-CREW-CHR-L,SWTR-MERINO-CREW,Merino Crew Neck Sweater,"Merino Crew Neck Sweater — Charcoal, Large","Fine-gauge 100% merino wool crew neck.",https://example.com/merino-crew-sweater?colour=charcoal&size=l,https://cdn.example.com/swtr-merino-charcoal-1.jpg,out_of_stock,89.00 EUR,Example,5012345678931,new,1604,Charcoal,L,EU,Merino Wool,male,adult,core

I-CSV yilapho kwenzeka khona ukuphuka okukhulu komhlaba wangempela, ngoba amakhoma ngaphakathi kwezihloko nezincazelo kumele acashunwe, futhi izingcaphuno ngaphakathi kwezinkambu ezicashunwe kumele ziphunyuke. Uma izihloko zakho ziqukethe amakhoma — futhi izihloko zomkhiqizo ezinombala nosayizi cishe zihlala zinjalo — sebenzisa i-TSV esikhundleni salokho. Amathebhu cishe awaveli kudatha yomkhiqizo, futhi lonke uhlobo lweziphazamisi zokuhlaziya luyanyamalala.

I-JSON

Kokungenisa okusekelwe ku-API:

json

{
  "products": [
    {
      "id": "SWTR-MERINO-CREW-NAV-M",
      "item_group_id": "SWTR-MERINO-CREW",
      "item_group_title": "Merino Crew Neck Sweater",
      "title": "Merino Crew Neck Sweater — Navy, Medium",
      "link": "https://example.com/merino-crew-sweater?colour=navy&size=m",
      "image_link": "https://cdn.example.com/swtr-merino-navy-1.jpg",
      "availability": "in_stock",
      "price": { "value": "89.00", "currency": "EUR" },
      "brand": "Example",
      "gtin": "5012345678900",
      "condition": "new",
      "google_product_category": "1604",
      "variant_attributes": {
        "color": "Navy",
        "size": "M",
        "size_system": "EU",
        "material": "Merino Wool"
      },
      "gender": "male",
      "age_group": "adult"
    }
  ]
}

Usayizi ophelele wokugijima

Izinhlobo eziyisithupha — imibala emibili × osayizi abathathu — kanye nephethini yobunikazi ebonakala:

I-Charcoal inesayizi eyodwa esele kwezintathu. Isigaba 9 sihlanganisa okufanele kwenziwe ngalokho.

6. Isiteshi ngesiteshi

Lo mqondo ungowomhlaba wonke. Ukusetshenziswa kwawo akulona. Nansi indlela indawo ngayinye enkulu elindele ngayo izinhlobo ezahlukene, nokuthi ngayinye ihluke kanjani.

Isikhungo Sokuthenga / Somthengisi se-Google

Okunemithetho eminingi, kanye nokusetshenziswa kwezinkomba eziningi ezinye iziteshi ezisebenzisayo.

• i-id_yeqembu_lento iyi- edingekayo ukuze uthole uhlu lwamahhala, kanye nezikhangiso zokuthenga eBrazil, eFrance, eJalimane, eJapan, e-UK nase-US, noma nini lapho kuthunyelwa khona izinhlobo.
• Izimfanelo ezichaza okuhlukile kumele zigcwaliswe: umbala nosayizi kuyadingeka ezingutsheni kulezo zimakethe.
• ubulili kanye neqembu lobudala kuyadingeka ezingutsheni futhi kumele kuhambisane kulo lonke iqembu.
• Ikhasi lokufikela kumele lifane ngokusobala namanani ahlukile athunyelwe, noma ubeka engcupheni Inani elingalingani (ukukhasa kwekhasi) ukungavunyelwa.
• Yonke inhlobo incintisana ngokuzimela endalini. I-Google ikhetha ukuthi yiliphi ilungu leqembu elizovela kulo mbuzo othile, ngakho-ke iqembu elingaphelele lisho iqembu elibuthakathaka labazongenela ukhetho.
• isixhumanisi_sesithombe kumele okungenani sibe amaphikseli angu-500×500 ezingubo — okungenani kuphoqelelwa kusukela 31 January 2027, kufanelekile ukuhlolwa manje kunokuba kwenziwe ngokushesha.

Inothi eliwusizo: Isikhungo Somthengisi sibika ezingeni elihlukile (id), hhayi ezingeni leqembu. Ukuze uhlole umkhiqizo kahle kufanele uhlanganise i-item_group_id ngokwakho — okulula kakhulu uma i-ID yeqembu ihlanzekile futhi izinzile.

I-Meta (i-Facebook ne-Instagram)

I-Meta isebenzisa igama elifanayo lensimu elinemikhawulo ehlukene kanye nemodeli yokubonisa ehlukile kakhulu.

• i-item_group_id ivumela kufika ku- Izinhlamvu ze-100 futhi iyazwela kofeleba.
• umbala nosayizi kuvumela kufikela ku Izinhlamvu ze-200.
• Ukusetshenziswa kwamanani okutholakala izikhala, hhayi izigcawu ezingezansi: kuyatholakala esitokweni, hhayi kuyatholakala esitokweni. Lo mehluko owodwa uphula ama-Meta feed amaningi kunanoma yikuphi okunye, ikakhulukazi uma i-Google feed isetshenziswa kabusha ngqo.
• Ezitolo nasezindaweni zemininingwane yomkhiqizo, isethi eqoqwe kahle ibukeka njenge umkhiqizo owodwa onesikhethi se-variant, kunokuba kube nohlu oluningana olucishe lufane.
• Izikhangiso zekhathalogi ye-Advantage+ zisebenzisa iqembu ukugwema ukubonisa umsebenzisi izinguqulo eziyisithupha zejezi elifanayo ku-carousel eyodwa — ikhathalogi engahlanganisiwe ikhiqiza izikhangiso eziphindaphindayo ezibonakalayo kanye nemibono elahlekile.
• Ukubika kwezinga elihlukile kuMphathi Wezentengiselwano kuncike ekuqoqweni okufanele.

Inothi eliwusizo: Ungayikhombisi i-Meta ku-Google feed yakho engakashintshwa. Okungenani, guqula ukutholakala, bese uhlola imikhawulo yezinhlamvu. Amapulatifomu amaningi okuphakelayo — kufaka phakathi i-Feedance — aphatha lokhu njengokuguqulwa kwezinga lesiteshi ukuze idatha yomthombo ihlale ingathintekile.

TikTok

• i-item_group_id ivumela kufika ku- Izinhlamvu ze-150.
• I-sku_id iyisihlonzi esiyingqayizivele se-per-variant — umugqa ngamunye we-variant udinga inani elihlukile.
• Umbala nosayizi kuvumela izinhlamvu ezingafika ku-200.
• isihloko sivumela izinhlamvu ezingafika ku-255; incazelo ingafika ku-10,000; isigaba_somkhiqizo_we-google kulindeleke.
• I-TikTok iyisiteshi esiqinile kakhulu mayelana izithombe ezihlukileAmakhadi omkhiqizo abonisa isikhethi se-variant, kanti i-variant ebelana ngesithombe esisodwa esijwayelekile isebenza kabi kakhulu. Uma usika ikhona elilodwa kuphayiphi yakho yezithombe, ungayisiki lapha.

Pinterest

• Ilandela imodeli ye-Google eduze; i-item_group_id iqoqa izinhlobo ezahlukene.
• I-Pinterest iveza izinhlobo ngaphakathi kwephini yomkhiqizo eyodwa enezinketho ezikhethiwe.
• Ikhwalithi yesithombe kanye nezilinganiso zesici eziqondile zibalulekile ngokungalingani — I-Pinterest iyindawo yokubona izinto ezibonakalayo, futhi izithombe ezihlukile ezingahlukile azilondolozwa.

Amazon

I-Amazon ayisebenzisi i-item_group_id, futhi uma sicabanga ukuthi kungenjalo ibangela umsebenzi omningi ochithekayo.

I-Amazon isebenzisa imodeli yobudlelwano bomzali nomntwana ecacile :

• A umzali we-ASIN yakhiwe njengohlu olungathengwa.
• Ngamunye ingane i-ASIN ibhekisela kumzali ngezinkambu ze-parent_sku / parent_child.
• A itimu yokuguquguquka kumele kumenyezelwe — UsayiziUmbala, Usayizi, Umbala, UsayiziIgama-UmbalaIgama njalo njalo, kuyahlukahluka ngesigaba.
• Itimu kumele isebenze kuleso sigaba esithile; igama letimu elifanayo alitholakali yonke indawo.

Uma uthumela ku-Google naku-Amazon kusuka emthonjeni owodwa, phatha lokhu njengoshintsho lwangempela, hhayi ukuqamba kabusha insimu. Isendlalelo sakho sokuphakelayo kumele sakhe uhlu lwabazali, sinikeze itimu, futhi sihlanganise izingane kuyo.

Izimakethe zesifunda kanye nezinjini zokuqhathanisa

Iziteshi zaseTurkey nezibanzi ze-MENA ngayinye inezindlela zayo, futhi ngokuvamile ziwumehluko phakathi kwekhathalogi esebenzayo nengaphelele kulezi zimakethe.

• I-Trendyol isebenzisa imodeli yayo yomzali/ingane enesethi yemfanelo eqondene nesigaba esiyimpoqo. Umbala nosayizi kuyizindawo ezihlelekile ezihlukene, futhi uhlu lwezimfanelo ezidingekayo luyahluka ngesigaba.
• Akakçe futhi Ukuhaha ziyizinjini zokuqhathanisa amanani. Ngokuvamile zilindele umugqa owodwa nge-SKU ngayinye engathengwa, futhi imigqa ephindaphindwayo ecishe ifane ivame ukuhlungwa — ngakho ukuthumela usayizi ogcwele ngaphandle kwedatha ehlukanisiwe kunganciphisa kunokuba kwandise ukubonakala.
• Hepsiburada futhi N11 ngalinye lichaza okhiye balo bokuhlela abahlukahlukene kanye nezimfanelo ezidingekayo.

Lena yindawo lapho amathuluzi okuphakelayo omhlaba jikelele avame ukwehluleka khona, futhi lapho isici esichazwe kabi sisusa khona isigaba sonke emakethe ngokuthula.

Ukuqhathanisa

7. Ukuhlukana noma ukugoqana?

Ukuthumela yonke i-version kuyincomo ezenzakalelayo, kodwa akuyona into elungile kuyo yonke indawo. Umbuzo wangempela uwukuthi ingabe i-version iyakushintsha yini lokho okufunwa umthengi.

Thumela yonke inketho uma…

• Ukwehluka kuyisinqumo sokuthenga. Izingubo, izicathulo, noma yini lapho usayizi ongalungile ungesiyo intengiso.
• Isitoko sihluka ngokunencazelo ngokuhlukahluka. Ukukhangisa umkhiqizo okuphela kwenketho okusele kuwukusebenzisa imfucuza engu-3XL.
• Intengo iyahluka ngokwehlukile. Ukubonisa i-€89 uma inketho ekhethiwe ibiza i-€119 kuveza ukungafani kwentengo kanye nekhasimende elithukuthele.
• Isidingo sokusesha sifanelekile ngokwezinguqulo. Abantu basesha "i-navy merino sweater medium." Awukwazi ukukala lokho ngaphandle kokukufaka.

Goqa kuhlobo olulodwa olumele uma...

• Ikhathalogi inkulu kakhulu futhi iningi layo liyafana. Umthengisi wehadiwe onama-SKU angu-200,000 lapho u-60% engewona umehluko wobude obuncane ezuza okuncane ekukhuleni okugcwele futhi ukhokhela lokho ekucutshungulweni kokuphakelwa kanye nobunzima bomkhankaso.
• Isiteshi sijezisa abantu abacishe babe ngamakhophi. Izinjini eziningana zokuqhathanisa zihlunga imigqa ephindaphindayo; ukugijima ngosayizi ogcwele kunganciphisa ukubonakala.
• Ukwehluka akuthinti intengo, isithombe noma ukutholakala. Uma zonke izinhlobo eziyishumi nambili zifana ngazo zonke izindlela ezihambisana nezentengiselwano, imigqa eyishumi nambili idala umsindo kunokuba idale isignali.

Uma ugoqa, khetha ummeleli ngamabomu: uhlobo oluthengiswa kakhulu olukhona esitokweni , hhayi umugqa wokuqala ngokwe-alfabhethi. Yilapho idatha yokusebenza ithola khona indawo yayo kokuphakelayo — idatha ye-GA4 noma yesikhulumi ingakhetha ummeleli ngokuzenzakalelayo kunokuba iyishiye ihleleke.

Indlela ephakathi nendawo

Hlukana ku-axis eqhuba isinqumo; hlikihla kulowo ongenzi kanjalo.

Ezicathulweni, lokho kuvame ukusho umugqa owodwa ngombala ngamunye, osayizi bawo behlile — umbala uwumgqa wokuthola, usayizi uwukuhlola ukulingana okwenzeka ekhasini. Kumkhiqizo lapho umthamo uqhuba intengo, uhlukaniswe ngomthamo bese ugoba ngombala.

8. Amaphutha angu-12 avame kakhulu okushintshashintsha

Amaphutha 1, 2, 4 kanye no-11 abangela iningi lalokho esikubonayo ekuhlolweni kwangempela. Akukho nelilodwa kuwo elinzima; wonke awabonakali kuze kube yilapho othile ebheka.

9. Osayizi abaphukile kanye nempilo yempahla egciniwe

Usayizi ophukile uwumkhiqizo oqembu lawo likhona kodwa alithengiswa — ijezi elitholakala kuphela ku-XS naku-3XL, isicathulo esisele nosayizi ababili kwabayisishiyagalolunye.

Lokhu kubaluleke kakhulu kunalokho okubonakala. Uma umthengi echofoza isikhangiso somkhiqizo bese ethola ukuthi usayizi wawo awutholakali, ukhokhele ukuchofoza okungenakukwazi ukuguqula, futhi uchithe i-brand goodness ukwenza lokho. Ngokwesilinganiso, imikhiqizo enobukhulu obuhlukene ingadla isabelo sesabelomali esibalulekile ngenkathi inganikeli lutho emalini engenayo.

Ukuyithola

Bala, nge-id_yeqembu_lento ngayinye:

size_availability_ratio = in_stock_variants / total_variants

Bese uthatha isinyathelo ngokwemingcele. Indawo yokuqala esebenzayo:

Kala lokhu ngesidingo , hhayi nje ukubala. Ukulahlekelwa yi-XXS kanye ne-XXL kubaluleke kakhulu kunokulahlekelwa yi-M kanye ne-L, okuvame ukuba yivolumu enkulu. Isilinganiso esiphatha bonke osayizi ngokulinganayo ngeke sibhekane nokulahlekelwa osayizi bakho abayinhloko.

Ukwenza okuthile ngakho

Ukuqaliswa okuhlanzekile kakhulu kuphawula isimo esiphakelini kunokususa umkhiqizo:

xml

<g:custom_label_1>broken-size</g:custom_label_1>

Ukumaka esikhundleni sokususa kulondoloza umlando womkhiqizo esiteshini futhi kukuvumela ukuthi uphinde usebenze ngokushesha lapho isitoko sibuya. Ukususa nokufaka kabusha kusetha kabusha ukufunda.

Ezinye izinguquko ezimbili ezifanele ukwakhiwa:

• Buyela ekuthengiseni. Uhlu oluphindaphindayo olunezinhlayiya eziphukile luyisibonakaliso sokuthenga, hhayi nje inkinga yokukhangisa.
• Hlola kabusha ukuvumelanisa ngakunye. Isitoko siyahamba; ithegi kumele ihambe nayo. Uhlu olunesayizi ephukile olunganyakazi lubi kakhulu kunokungabi bikho, ngoba lucindezela imikhiqizo esiphinde yagcwaliswa.

10. Ukusebenzisa izinhlobo zokuhlukanisa umkhankaso

Uma izinhlobo ezahlukene sezihlelwe kahle, idatha iba ungqimba lokuhlukanisa — okungenzeka ukuthi ukusetshenziswa okuphezulu kakhulu kokuphakelayo okuhlanzekile kwezinhlobo ezahlukene.

I-Google inikeza izinkambu ezinhlanu ze-custom_label (0–4). Zamukela amanani angahleliwe futhi zikhona kuphela ngenxa yendlela yakho yomkhankaso. Idatha ehlukahlukene iyindlela efanelekile yokufaka.

Uhlelo olusebenzayo

Uma lokhu sekukhona, ukucabanga komkhankaso kuba lula:

• Ibhidi ethengiswa kakhulu + usayizi ogcwele + i-margin ephezulu
• Khipha usayizi ophukile ekufuneni
• Nikeza imvume yomkhankaso wayo nge-tROAS enolaka
• Hlukanisa i-ss26 lapho kuqala isizini

Ukusebenza Okuphezulu kanye Nenzuzo+

Zombili zisebenza ngokuzenzakalelayo kakhulu, okwenza ukuhlukaniswa kwezinga lokuphakelayo kubaluleke kakhulu kunokuba kube kuncane. Awusalawuleki ukubhida kwezinga lamagama angukhiye, ngakho-ke ukuphakelayo kuba yisivikelo sakho esiyinhloko sokusebenzisa imali ekuqondiseni.

Ku-Performance Max, amalebula enziwe ngokwezifiso aqhuba iqembu lempahla kanye nesakhiwo seqembu lohlu. Ukuhlukanisa iqembu elilodwa lempahla elibanjwayo libe amaqembu asekelwe ku-margin noma asekelwe empilweni yesitoko kungenye yezici ezimbalwa ezisele zesakhiwo, futhi kuncike ngokuphelele ekutheni amalebula agcwaliswe kusuka kudatha yangempela.

Ezikhangisweni zekhathalogi ye-Advantage+, ukuqoqwa okufanele kweqembu kuvimbela i-carousel ukuthi igcwale ngemibala eyisithupha yejezi elifanayo — futhi izincazelo zesethi yomkhiqizo ezakhiwe ezicini ezihlukile zikuvumela ukuthi uhlukanise ukufuna izinto ezintsha nokubuyisela izinto eziqoqweni.

Ukuthuthukisa amalebula ngedatha yokusebenza

Amalebula aqinile ayabola. Okuthengiswe kakhulu ngesizini edlule kungulwazi olungalungile kule sizini.

Ukusetshenziswa okunamandla kubala kabusha amalebula kusukela kudatha yokusebenza ebukhoma — imali engenayo ye-GA4, izinga lokuguqulwa, inani lokubuka — kukho konke ukuvumelanisa kokuphakelayo. Umkhiqizo oyeka ukuthengisa uphuma kokuthengiswa kakhulu ngokuzenzakalelayo; lowo oqala ukuthengisa ungena kuwo. Lena yingxenye eyinhloko yalokho okushiwo ukucebisa ngokuphakelayo ekusebenzeni, futhi umehluko phakathi kwamalebula aqondisa isabelomali namalebula achaza ikota edlule.

11. Ukulinganisa ukusebenza okuhlukile

Idatha yezinga elihlukile yilapho iningi lemibiko lihlukana khona buthule.

Inkinga yokuhlanganisa. Isikhungo Somthengisi kanye nezikhangiso zibika ezingeni le-id. Ijezi elinhlobonhlobo ezingu-20 livela njengemigqa engu-20, ngayinye inengxenye encane yevolumu, ayikho ebalulekile ngayinye. Noma yisiphi isiphetho esithathwe emgqeni owodwa wezinhlobonhlobo cishe singumsindo.

Hlaziya njalo emazingeni amabili:

1. Izinga leqembu (item_group_id) — yenza lokhu umkhiqizo umsebenzi? Imali esetshenzisiwe iyonke, ukuguqulwa kwemali kanye nemali engenayo kuwo wonke amalungu.
2. Izinga lokwehluka (id) — okuyinto izinketho Yimiphi imibala ethengiswayo, osayizi abaphela kuqala, okuhlanganisa okungashintshi.

Okwesibili yilapho okutholakele okuthakazelisayo kuhlala khona. Kuphendula imibuzo ekhathazayo ngokuthengiswa kwempahla: ingabe ukuthengiswa kwe-navy ngaphandle kwamalahle amathathu kuya kwelilodwa? Ingabe izinhlobo zosayizi L zishintsha kangcono ngoba zihlala zikhona esitokweni? Ingabe umbala owodwa wehlisa isilinganiso seqembu?

Amamethrikhi afanele ukulandelwa ngeqembu ngalinye:

Inothi mayelana nokunikezwa. Umthengi uvame ukubona isikhangiso senye i-version bese ethenga enye — uchofoza i-navy, athenge amalahle. Ngakho-ke, i-ROAS yezinga elihlukile ethathwe ngokoqobo izoyichaza kabi. Hlukanisa imikhiqizo ezingeni leqembu; sebenzisa idatha eguquguqukayo ukuqonda ukuziphatha, hhayi ukwenza izinqumo zokubhida kumasampula amancane.

12. Uhlu lokuhlola ngaphambi kokuqaliswa

Sebenzisa lokhu ngaphambi kokucindezela okuphakelayo okuhlukile bukhoma, futhi ngemva kwanoma yiluphi ushintsho lwesakhiwo.

Ukwakheka

•  Yonke i-version ine-id ehlukile
•  Ilungu ngalinye leqembu labelana nge-id efanayo ye-item_group_id
•  i-item_group_id itholakala ensimini yomthombo ezinzile futhi ayishintshi phakathi kokuthunyelwa kwamanye amazwe
•  item_group_id isebenzisa ukwakheka okuhambisanayo kuyo yonke i-feed
•  Ilungu ngalinye lihlukile okungenani kumfanelo eyodwa echaza uhlobo
•  item_group_title ikhona futhi iyafana kulo lonke iqembu

Izimfanelo

•  umbala usebenzisa amagama anombala alula — akukho hex, izinombolo noma izinhlamvu ezilodwa
•  Imibala eminingi ihlukaniswe ngo-/, okuyinhloko kuqala
•  Amanani osayizi ajwayelekile kulo lonke ikhathalogi
•  i-size_system imenyezelwe lapho uthengisa khona kuzo zonke izifunda zosayizi
•  ubulili kanye neqembu_lobudala kuyafana ngaphakathi kweqembu ngalinye
•  izinto kanye nephethini kugcwaliswe lapho kuchaza khona ukuhlukahluka

Izixhumanisi nezithombe

•  Isixhumanisi senguqulo ngayinye sifinyelela esimweni esifanele esikhethiwe kusengaphambili
•  & iphunyukile njenge & ku-XML
•  isixhumanisi_sesithombe sihlukile ngokwehlukile, hhayi isithombe seqhawe esabiwe
•  Izithombe zihlangabezana nobukhulu obuncane besiteshi ngasinye

Ukuguqulwa kwesiteshi

•  i-syntax yokutholakala ilungisiwe ngesiteshi ngasinye (esikwini_esitokweni vs. esikwini)
•  Imikhawulo yabalingiswa iyahlonishwa ngesiteshi ngasinye
•  Ukuthunyelwa kwamanye amazwe kwe-Amazon kwakha uhlu lwabazali futhi kumemezela itimu yokuguquguquka evumelekile
•  Amasethi ezici zemakethe yesifunda ahlelwe ngesigaba ngasinye

Operations

•  Imvamisa yokuvuselela ifana nendlela isitoko esihamba ngokushesha ngayo
•  Ukutholwa kosayizi ophukile kusebenza kukho konke ukuvumelanisa
•  Ukuhlolwa kwe-Duplicate-id kuqala ngaphambi kokuthumela
•  Okuphakelayo kuqinisekisa njenge-XML/CSV eyakhiwe kahle ngaphambi kokushicilela
•  Isexwayiso silungiselelwe ukwehla kwenani lemikhiqizo ngokuzumayo

13. I-FAQ

Ingabe kufanele ngithumele yonke inhlobo eyodwa? Hhayi njalo, kodwa ngokuvamile yebo ngezingubo nezicathulo, lapho usayizi nombala kuyisinqumo sokuthenga. Kumakhathalogi amakhulu kakhulu afanayo, noma iziteshi ezihlunga cishe amakhophi, ukuthumela inhlobo eyodwa emele ekhethiwe kahle ngeqembu ngalinye kungasebenza kangcono. Khetha ummeleli ngokusebenza kokuthengisa kanye nesitoko, hhayi ngokulandelana kwezinhlamvu zamagama.

Kwenzekani uma ngishiya i-item_group_id? Uhlobo ngalunye luphathwa njengomkhiqizo ongahlobene. Ulahlekelwa yisikhethi sohlobo endaweni oya kuyo, izikhangiso ziba amakhefu okubika aphindaphindayo, izinga lokushintshashintsha, futhi ku-Google ungase wehluleke isidingo — i-item_group_id iyadingeka ohlwini lwamahhala kanye nezikhangiso zokuthenga ezimakethe eziningana ezinkulu lapho kuthunyelwa izinhlobo.

Ingabe izinhlobo zingaba namanani ahlukene? Yebo. Intengo akuyona imfanelo echaza izinhlobo, kodwa ingahluka ngokufanele ngokwezinhlobo — osayizi abakhulu bavame ukubiza kakhulu. Intengo ethunyelwe kumele ifane nalokho okuboniswa yikhasi lokufika kulolo hlobo oluthile.

Ingabe izinhlobo ezingaphandle kwesitoko kufanele zihlale ku-feed? Ngokuvamile yebo. Zigcine zitholakala: zingaphandle kwesitoko kunokuzisusa. Ukususa nokufaka kabusha kusetha kabusha umlando wento esiteshini. Zikhiphe emikhankasweni esebenzayo kusetshenziswa umthetho noma ilebula elenziwe ngokwezifiso esikhundleni salokho.

Ingabe umkhiqizo owodwa ungaba ngowamaqembu amabili? Cha. item_group_id yamukela inani elilodwa ngento ngayinye. Uma umkhiqizo ungowamaqembu amabili omqondo ngempela, unenkinga yokuthengiswa kwempahla okufanele uyixazulule.

Ingabe ngidinga amanani ahlukene e-item_group_id ngesiteshi ngasinye? Cha — futhi akufanele. Sebenzisa ukuqoqa okufanayo okunengqondo yonke indawo. Okungafani ngesiteshi ngasinye ukuguqulwa okusetshenziswa kuso: imikhawulo yezinhlamvu, ukwakheka kwebhokisi, i-syntax. Gcina umthombo owodwa weqiniso bese uvumelanisa nokuthumela ngaphandle.

Ngingaphatha kanjani imikhiqizo enosayizi owodwa ngempela? Thumela usayizi njengosayizi_owodwa, i-OS, noma i-OSFA. Ungawushiyi ungenalutho ezimpahleni ezimakethe lapho kudingeka khona usayizi.

Izinhlobo zabesilisa nabesifazane zomklamo ofanayo — iqembu elilodwa noma amabili? Ubulili obubili kumele bufane eqenjini. Ukusika okuhlukile nobukhulu obuhlukene kubenza babe imikhiqizo ehlukene ngokombono womthengi.

Yini evame ukwenzeka? Ekuhlolweni kwethu: izithombe zeqhawe ezabiwe kuzo zonke izinhlobo zombala, amanani e-id ye-item_group_id avuselelwe ku-export ngayinye, kanye ne-syntax yokutholakala ethathwe ingashintshiwe kusuka ku-Google feed kuya ku-Meta. Konke okuthathu akubonakali ku-interface futhi kungaphezulu nje kokusebenza okungachazeki.

Lokhu kukushiya kuphi

Ukunemba komvuzo we-variant feeds ngendlela iningi lokumaketha kwedijithali elingakwenzi ngayo. Akukho ukwahlulela kokudala ku-item_group_id — kungakhathaliseki ukuthi kuzinzile futhi kwabelwana ngakho, noma akunjalo. Amanani ombala alandela imininingwane, noma ayenqatshwa. Izithombe zihambisana nokwehluka, noma ukuchofoza kulahlekile.

Yilezo izindaba ezinhle: lena inkinga engaxazululeka ngempendulo eqondile. Umsebenzi usekuyilondolozeni — ngoba amakhathalogi ayashintsha nsuku zonke, isitoko sihamba ngehora, futhi isiteshi ngasinye silungisa imininingwane yaso ngokwesimiso saso.

Amabhizinisi athola lokhu kahle aphatha okuphakelayo okuhlukile njengengqalasizinda kunokuba ifayela. Athola ama-ID eqembu kusuka kudatha yomthombo ozinzile, alungise izimfanelo uma sezivele zisemthomboni, aguqule ngesiteshi ngasinye ekuthunyelweni, aphinde abale impilo yesitoko kukho konke ukuvumelanisa, futhi axwayise lapho okuthile kuhamba ngokungalindelekile.

Yilokho kanye ungqimba lwe -Feedance olwakhelwe — imithetho yokuphakelayo yokwenza izimfanelo zibe zijwayelekile emthonjeni, ukutholwa kosayizi ophukile okubalwe kabusha kukho konke ukuvumelanisa, ukuthuthukiswa kwe-GA4 ukugcina amalebula okusebenza esesandleni, kanye nokuthunyelwa kwesiteshi okusebenzisa ukuguqulwa okufanele endaweni ngayinye kwezingaphezu kuka-200 ngaphandle kokuthinta idatha yakho yomthombo.

Uma ufuna ukwazi ukuthi isakhiwo sakho se-variant simi kuphi ngaphambi kokushintsha noma yini, ithuluzi lethu lokuhlola i-feed yamahhala lithola amaphuzu okuphakelayo okukhona ngokuphelela, ikhwalithi yedatha kanye nempilo yobuchwepheshe - kufaka phakathi ukuqoqwa kwe-variant - mahhala.