Ulwazi oluphangaleleyo malunga neZiko loMrhwebi likaGoogle
IZiko labaThengisi likaGoogle liqonga elibonelelwe nguGoogle elenza ukuba amashishini akhuphe idatha yemveliso yawo ukuze aboniswe kwiinkonzo ezahlukeneyo zikaGoogle ezifana nokuThenga kukaGoogle, iGoogle AdWords, kunye neNethiwekhi yokuBonisa kaGoogle. Yaziswa ngonyaka ka-2010, iZiko loMrhwebi likaGoogle libe sisixhobo esibalulekileyo kumashishini e-e-commerce ukufikelela kubaphulaphuli ababanzi kunye nokukhuthaza iimveliso zabo ngokufanelekileyo. Iqonga livela eUnited States, apho ikomkhulu likaGoogle likomkhulu. Nangona kunjalo, iinkonzo zayo zifumaneka kwihlabathi jikelele, zivumela amashishini avela kumazwe ahlukeneyo ukuba athengise kwaye athengise iimveliso zawo ngenethiwekhi enkulu kaGoogle. IZiko labaThengisi likaGoogle lisebenza njengendawo esembindini yamashishini ukulawula nokufaka idatha yemveliso yawo, kuquka ulwazi olufana nesihloko semveliso, inkcazelo, ixabiso, ukufumaneka, kunye neempawu ezongezelelweyo ezifana nombala, ubungakanani, kunye nophawu. Le datha isetyenziswa nguGoogle ukubonisa iimveliso kwiifomathi ezahlukeneyo, ezinjengeentengiso zetekisi, iintengiso zemifanekiso, kunye neentengiso zokuthenga, kuwo wonke amaqonga entengiso. Ezinye iimpawu eziphambili zeqonga leZiko loMthengisi likaGoogle ziquka: 1. Ulawulo lweDatha yeMveliso: Amashishini anokwenza kwaye alayishe ukutya okucwangcisiweyo kwedatha yemveliso yabo, evumela uGoogle ukuba aqonde kwaye abonise iimveliso kubathengi abanokubakho ngokufanelekileyo. 2. I-Feed Troubleshooting: Iqonga libonelela ngezixhobo kunye nobuchule bokuchonga nokusombulula nayiphi na imiba okanye iimpazamo kwisondlo sedatha yemveliso, ukuqinisekisa ukuchaneka kunye nomgangatho wolwazi lwemveliso. 3. Ukukhuthazwa kweMveliso: Abarhwebi banokusebenzisa iinkonzo ezahlukeneyo zentengiso zikaGoogle ukubonisa iimveliso zabo kubaphulaphuli abafanelekileyo, ukwandisa ukubonakala kunye nokuqhuba i-traffic kwiivenkile zabo ze-intanethi. 4. Ukufikelela kwii-Insights: IZiko loMrhwebi likaGoogle libonelela ngeemetrics zokusebenza kunye nokuqonda okuvumela amashishini ukuba alandele ukusebenza kweemveliso zabo kunye namaphulo eentengiso, okwenza ukuba kwenziwe izigqibo eziqhutywa yidatha. 5. Ukufikeleleka kwehlabathi jikelele: Iqonga lixhasa iimali ezininzi kunye neelwimi, okwenza ukuba amashishini andise ukufikelela kwawo kunye nabaphulaphuli abajoliswe kuyo kumazwe ahlukeneyo, okwenza kube yinto efanelekileyo kwi-e-commerce yamazwe ngamazwe. Isishwankathelo, iZiko loMrhwebi likaGoogle liqonga elisungulwe ngo-2010 nguGoogle, livela eUnited States, eliququzelela ulawulo olungenamthungo, ukukhuthazwa, kunye nokuboniswa kwedatha yemveliso kumashishini kwihlabathi jikelele ngokusebenzisa amajelo ahlukeneyo eentengiso zeGoogle.
