Isikhokelo esipheleleyo seeFoods ezahlukeneyo zeMveliso

Uninzi lweengxaki zokutya azibonakali njengeengxaki zokutya. Zibonakala ngathi azivunyelwa yiGoogle Merchant Center ongenakukwazi ukuyichaza, iphulo le-Advantage+ elichitha uhlahlo-lwabiwo mali lwalo kwi-t-shirt enye emnyama, okanye intengiso yoThengo ethumela umthengi ofuna isihlangu esingu-42 kwiphepha apho kushiyeke kuphela u-38.

Phantsi kwazo zonke ezi zinto kukho into efanayo: iinguqulelo.

Uhlobo lolunye uhlobo lwemveliso olwahlukileyo ngendlela enye ebonakalayo, enokuthengwa ngayo — ubungakanani, umbala, izinto ezisetyenzisiweyo, umthamo, ukugqitywa. Ziqhelekile kwiindawo zokuthengisa kwaye zinzima ngokungaqhelekanga kwiifeeds, kuba itshaneli nganye izibonisa ngendlela eyahlukileyo, kwaye kuba ukungaziqondi kakuhle kuyasilela ngokuthula. Akukho nto iphukayo. Iintengiso zakho zisebenza kakubi kancinci, kwaye ukuxilongwa kuhlala kwiileya ezine kwifayile yedatha akukho mntu uyivulayo.

Esi sikhokelo sigubungela lonke eli candelo: yintoni ebalwa njengenguqu, indlela esebenza ngayo item_group_id kunye nalapho abantu beyisebenzisa gwenxa khona, yonke i-variant-defining attribute enemida yayo yokwenyani, imizekelo ye-feed esebenzayo kwi-XML, CSV kunye ne-JSON, indlela iGoogle, iMeta, iTikTok, iPinterest, iAmazon kunye neemarike zengingqi nganye ezilindele ukuba iinguqulelo zenziwe ngayo, kunye netheyibhile yokuxilonga yeempazamo ezibonakala rhoqo.

Mde kuba umxholo ngulo. Sebenzisa uluhlu lwemixholo ukutsiba.

1. Yintoni umahluko ngokwenene

Uhlobo oluthile luhlobo lwemveliso olunokuthengwa olwahlukileyo kolwabo ngokumalunga nophawu olunye umthengi anokukhetha phakathi kwalo, ngelixa luhlala lufana.

Elo candelo lokugqibela lenza umsebenzi omninzi. I-t-shirt eluhlaza okwesibhakabhaka ephakathi kunye ne-t-shirt emnyama enkulu zizinto ezifanayo. I-t-shirt eluhlaza okwesibhakabhaka kunye ne-hoodie eluhlaza okwesibhakabhaka aziveli, nokuba zivela kuhlobo olunye kwilaphu elifanayo.

Imodeli eqhelekileyo kuzo zonke iindlela ezininzi yi -parent/child :

• The umzali yimveliso ecacileyo — "iMerino Crew Neck Sweater." Ngokwesiqhelo ayithengwa yodwa.
• The abantwana ziintlobo ngeentlobo — nganye ine-SKU yayo, inqanaba layo lesitokhwe, ngamanye amaxesha ixabiso layo kunye nomfanekiso wayo.

Kwi-feed yemveliso, oku phantse kuhlala kuchazwa ngokuthi flat : yonke into iluhlu lwayo okanye <item>, kwaye isitshixo sokudibanisa esabelwana ngaso sizidibanisa. Akukho ndlu. Ijezi enemibala emi-4 kunye nobukhulu obu-5 yimigca engama-20, yonke ine-ID yeqela elifanayo.

Yintoni i hayi uhlobo olwahlukileyo

Kulapho ii-feeds zingahambi kakuhle khona ngaphambi kokuba kubhalwe umgca omnye we-XML.

Ukudibanisa nayiphi na kwezi phantsi kwe-shared item_group_id kuvelisa iqela elinamalungu angenakutshintshwa — nto leyo edida isikhethi se-variant kwiphepha lendawo ekuyiwa kuyo kwaye, kwezinye iitshaneli, kubangela ukungamkeleki okungangqinelaniyo.

2. Isigqibo esimisela yonke into

Ngaphambi kokuba ubhale nayiphi na ingqiqo yesondlo, phendula umbuzo omnye kuhlobo ngalunye lwemveliso oyithengisayo:

Xa umthengi ekhetha ukhetho olwahlukileyo, ngaba ufika kwiphepha elahlukileyo - okanye iphepha elifanayo kwelinye ilizwe?

Olu luvavanyo olusebenzayo, kwaye luchaza ngqo indlela omele uyihlele ngayo i-feed.

Ityala A — ii-URL ezahlukeneyo ngotshintsho ngalunye. Umbala ngamnye unephepha lawo lemveliso (/merino-sweater-navy, /merino-sweater-charcoal). Thumela uhlobo ngalunye njengomqolo walo kunye nekhonkco lalo. Olu lolona seto lucocekileyo, lunika ukufaneleka kwentengiso okungcono, kwaye lukhetho lweziteshi.

Ityala B — i-URL enye, inguqulelo ekhethiweyo kwiphepha. Yonke into ihlala kwi-/merino-sweater kwaye umthengi ukhetha umbala kunye nobukhulu nge-selector. Usenokuthumela yonke inguqulelo, kodwa kufuneka wongeze ipharamitha ye-deep-link ukuze intengiso ifike kwimeko echanekileyo ekhethiweyo kwangaphambili:

https://example.com/merino-sweater?colour=navy&size=m

Ngaphandle kwaloo parameter, umthengi ocofe intengiso yesixhobo esinamanzi ufika kwimeko eqhelekileyo ebonisa ukuba ilahle lincinci. Oko kungafaniyo yenye yezona zinto zibulala ukuguqulwa okuthe cwaka kwiintengiso ezahlukeneyo, kwaye kuGoogle kunokubangela ukungamkeleki "kwexabiso elingahambelaniyo (ukukhasa kwephepha)" , kuba isixhobo esikhasayo sibona iphepha elinombala obonakalayo ongahambelani nombala ongenisiweyo.

Ityala C — iinguqu ezingafanelekiyo ukwahlukana. Ezinye iinguqu azichaphazeli isigqibo sokuthenga ngokwaneleyo ukuze zivumele iintengiso ezahlukeneyo — ubude bentambo kwitshaja, umzekelo. Apha ungathumela ngabom inguqulelo enye emeleyo. Icandelo lesi-7 ligubungela ukuba le yifowuni echanekileyo.

Iimpawu ezichaza umahluko xa zithelekiswa nezichazayo

Yonke into ekuyondlayo iwela kwenye yeebhakethi ezimbini, kwaye ukuyibhidanisa yimbangela eqhelekileyo yamaqela angasebenzi kakuhle.

Iimpawu ezichaza umahluko kufuneka zahluke phakathi kwamalungu eqela. Ezi zizinto umthengi azikhethayo: umbala, ubungakanani, izinto ezisetyenzisiweyo, ipateni, kunye nobukhulu bemveliso ethile njengomthamo okanye ukugqitywa kwayo.

Iimpawu zeqela ezihlala zihleli kufuneka zifane kuwo onke amalungu: uphawu, isini, ubudala_beqela, item_group_title, i-google_product_category. Ukuba imigca emibini yabelana nge-item_group_id kodwa inexabiso elingafaniyo lesini, mhlawumbi uzibeke ngokweemfuno iimveliso okanye uzibeke ngokweemfuno ezingafanelekanga.

Iimpawu ezichaza umahluko othile kumqolo kodwa ezingachazi umahluko ziyahluka kumqolo ngamnye ngaphandle kokuchaza umahluko: id, price, availability, gtin, image_link, link. Iindidi ezimbini zinokuba namaxabiso ahlukeneyo ngokusemthethweni - ubungakanani obuyi-3XL budla ngokubiza ngaphezulu - ngaphandle kokuba ixabiso libe yinto eyahlulahlulayo.

3. item_group_id: isiseko

item_group_id sisitshixo esabelwana ngaso esixelela itshaneli "le migca yimveliso efanayo." Yonke enye into malunga nokuphathwa kweendlela ezahlukeneyo ixhomekeke ekubeni ichanekile.

Inkcazo

Ngenxa yokuba iGoogle ayiphathi ixabiso ngendlela engenankathalo kodwa iMeta kunye neTikTok aziphathi ngendlela efanayo, yenza ukuba kusetyenziswe oonobumba abancinci (okanye abakhulu) kuyo yonke indawo. Ikhathalogu apho zombini iSWTR-001 kunye neSWTR-001 zivela khona iya kudityaniswa ngokuchanekileyo kuGoogle ize yahlulwe ibe ziimveliso ezimbini kwiMeta.

Ukukhetha ixabiso

Eyona i-item_group_id ilungileyo yi-SKU yomzali osele unayo kwi-ERP okanye kwi-PIM yakho. Ikhona, izinzile, kwaye yahlukile.

Kulungile:

SWTR-MERINO-CREW
12345
parent-8891

Kubi, kwaye kutheni:

Elo lokugqibela lifanele ukugxininiswa. item_group_id kufuneka ihlale izinzile ngokuhamba kwexesha. Iitshaneli ziqokelela imbali yokusebenza ngokuchasene neqela. Ukuba ukuthunyelwa kwakho kuphinda kuvelise ii-ID, useta kwakhona loo mbali kuyo yonke i-sync, kwaye akukho bungakanani bokulungiswa kwebhidi obuya kuhlawula.

Imithetho emithathu

1. Ilungu ngalinye leqela labelana nge-item_group_id efanayo.
2. Ilungu ngalinye linesazisi esahlukileyo. I-id ephindwe kabini naphi na kwi-feed ibangela ukuba umqolo olandelayo uwiswe buthule.
3. Ilungu ngalinye lahlukile ubuncinane kwimpawu enye echaza umahluko. Imiqolo emibini ene-ID yeqela elifanayo kwaye Umbala ofanayo kunye nobukhulu obufanayo zizinto ezifanayo, azifani.

Ingqungquthela eyanelisa zonke ezintathu:

item_group_id: SWTR-MERINO-CREW
id:            SWTR-MERINO-CREW-NAV-M
id:            SWTR-MERINO-CREW-NAV-L
id:            SWTR-MERINO-CREW-CHR-M

Iyafundeka, iyalungiswa, ifunyenwe kwidatha osele unayo.

isihloko_seqela_lento

Uphawu lwakutshanje lweGoogle, olungenamkhethe kodwa olucetyiswayo nanini na xa ungenisa i-item_group_id. Lunegama lemveliso engumzali — oonobumba abangama-150 ubuninzi — kwaye kufuneka lufane kuzo zonke iintlobo zeqela.

XML

<g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
<g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
<title>Merino Crew Neck Sweater — Navy, Medium</title>

Qaphela ipateni: isihloko sihambelana notshintsho oluthile, item_group_title ayifani. Ukuthumela umtya ofanayo kuzo zombini kuchitha isignali.

ukhetho_oluhlukileyo

Kwakhona intsha kwicala likaGoogle: indlela ecwangcisiweyo yokuxela ukuba zeziphi iipropati ezichaza umahluko, endaweni yokushiya itshaneli ukuze iwugqibezele. Yamkela ukuya kuthi ga kwizibini ezingama-30 zamagama/ixabiso (uphawu ngalunye olungaphantsi ukuya kuthi ga kwi-250 oonobumba, oonobumba abangama-5,000 bebonke).

XML

<g:variant_option>
  <g:name>Colour</g:name>
  <g:value>Navy</g:value>
</g:variant_option>
<g:variant_option>
  <g:name>Size</g:name>
  <g:value>M</g:value>
</g:variant_option>

Oku kuluncedo ngakumbi kwiimveliso ezinee-axes ezahlukeneyo ezingagutyungelwanga ziimpawu zempahla eziqhelekileyo — umthamo wokugcina, inqanaba leprosesa, amandla ombane, inani lezihlalo. Endaweni yokunyanzela ubungakanani obuthi "256GB", uyichaza ngokufanelekileyo.

4. Iimpawu ezichaza umahluko, ngokweenkcukacha

umbala

Eyona mpawu ixhomekeke kumthetho kwiinkcazo, kwaye leyo idla ngokungafunwa.

Akwamkelwanga:

• Amanani — Umbala 42, RAL 5013
• Iikhowudi zeHex — #001F5B
• Oonobumba ababodwa — u-N we-navy
• Iingxelo kumfanekiso — bona ifoto
• Amagama aneenombolo okanye adibeneyo — Navy1, NavyBlue (bhala iNavy Blue)

Ukuphatha amagama emibala yokuthengisa. Iinkampani zefashoni azidli ngokubiza imibala ngokuthi "i-navy." Ziyibiza ngokuba yi "Midnight Regatta." Itshaneli ifuna umbala umthengi angawukhangela; uphawu lwakho lufuna igama lalo kwiphepha.

Isivumelwano esisebenzayo:

color:       Navy
description: ...available in Midnight Regatta (navy)...

Bhala amagama okuthengisa ngokweemfuno eziqhelekileyo kwi-feed, kwaye ugcine igama lophawu libonakala kwiphepha lokufika nakwinkcazo. Musa ukubeka igama lokuthengisa ngombala kwaye unethemba lokuba liyawuthoba umgangatho wokuhambelana kwemibuzo enemibala, ephakathi kophendlo olujolise kakhulu kwimpahla.

Iimveliso ezinemibala emininzi:

color: Navy/White/Grey

Ixabiso lokuqala liqala. I-Google ifunda ixabiso lokuqala njengombala ophambili.

ubungakanani

Umthetho obalulekileyo: cacisa ngokwaneleyo ukuze ucace, kwaye uhambelane kwikhathalogu yonke. I-M ilungile ukuba yonke imveliso isebenzisa i-M. Umxube we-feed i-M, i-Medium, i-med kunye ne-M/L kwingcamango efanayo uqhekeza amaqela ohlobo lwakho kwaye wenze ukwahlulahlula okusekelwe kubungakanani kungenzeki.

Kwiimveliso apho ubukhulu obunye bunganelanga, faka ubungakanani obahlukileyo kwixabiso:

size: 32/34          (waist/inseam)
size: 15.5/34        (neck/sleeve)
size: 9.5 Wide       (shoe width)
size: 200x140cm      (rugs, bedding)

uhlobo_lobukhulu kunye nenkqubo_yobukhulu

Ukhetho, impahla kuphela, kwaye ukusetyenziswa kwayo akuphelelanga — zombini ezi zinto ziphucula kakhulu ukufana kwabathengi abakhangela ngezi mpawu.

uhlobo_lobukhulu — ukuya kuthi ga kwiixabiso ezi-2 ukusuka: eqhelekileyo, encinci, yokubeleka, enkulu, ende, kunye.

inkqubo_yobukhulu — enye yezi: US, UK, EU, DE, FR, JP, CN, IT, BR, MEX, AU. Ukuba ayifakwanga, itshaneli ithatha inkqubo yelizwe ekujoliswe kulo, engumthombo wokusilela okuthile nokubiza kakhulu: umthengisi waseTurkey othengisa eJamani ngobukhulu be-EU kodwa kungekho nkqubo_yobukhulu ebhengeziweyo enokuthi itolikwe ngobukhulu ngokuchasene nomlinganiselo ongalunganga.

XML

<g:size>10</g:size>
<g:size_system>UK</g:size_system>
<g:size_type>regular</g:size_type>

izinto

Ubuninzi beempawu ezingama-200 kuGoogle. Izinto eziphambili kuqala, uze emva koko uye kwizixhobo ezimbini zesibini ezahlulwe yi /.

material: Cotton
material: Leather/Suede
material: Merino Wool/Nylon/Elastane

Ifuneka kuphela ukuba iyahlulahlula iintlobo ezahlukeneyo zakho — ibhegi ethengiswa ngesikhumba kunye ne-canvas. Ngaphandle koko ungayikhetha kodwa kufanelekile ukuyithumela; izinto ezisetyenzisiweyo ziyindlela eqhelekileyo yokukhangela.

iphethini

Ubuninzi boonobumba abali-100. Umbhalo wasimahla ochaza ushicilelo okanye umzobo: I-Striped, i-Polka Dot, i-Paisley, i-Floral, i-Herringbone. Umthetho ofanayo — uyafuneka ukuba yinto eyahlukileyo.

iqela_lobudala kunye nesini

Zombini zi -group-constant . Zonke iinguqulelo kwiqela kufuneka zibe nexabiso elifanayo.

iqela_lobudala: usana olusandul' ukuzalwa, usana, umntwana omncinci, abantwana, umntu omdala — ixabiso elinye ngemveliso nganye.

isini: indoda, ibhinqa, isini esinye.

Ukuba impahla ithengiswa ngokweempahla zamadoda nabafazi, ezo zizinto ezimbini ezahlukeneyo , kungekhona iqela elinye elixutyiweyo. Iimpahla ziyahluka, ubungakanani buyahluka, kwaye umthengi ukhetha phakathi kweemveliso kunokuba akhethe phakathi kweenketho.

Itafile yesalathiso

5. Imizekelo yokwenyani yesondlo

I-XML (iGoogle RSS 2.0)

Iindidi ezimbini zeqela elineendidi ezintandathu. Qaphela ukuba yintoni etshintshayo nengatshintshiyo.

XML

<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
  <channel>
    <title>Example Store — Product Feed</title>
    <link>https://example.com</link>

    <item>
      <g:id>SWTR-MERINO-CREW-NAV-M</g:id>
      <g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
      <g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
      <title>Merino Crew Neck Sweater — Navy, Medium</title>
      <description>Fine-gauge 100% merino wool crew neck. Ribbed cuffs and hem, regular fit. Machine washable on wool cycle.</description>
      <link>https://example.com/merino-crew-sweater?colour=navy&amp;size=m</link>
      <g:image_link>https://cdn.example.com/swtr-merino-navy-1.jpg</g:image_link>
      <g:additional_image_link>https://cdn.example.com/swtr-merino-navy-2.jpg</g:additional_image_link>
      <g:availability>in_stock</g:availability>
      <g:price>89.00 EUR</g:price>
      <g:brand>Example</g:brand>
      <g:gtin>5012345678900</g:gtin>
      <g:mpn>SW-MC-NAV-M</g:mpn>
      <g:condition>new</g:condition>
      <g:google_product_category>1604</g:google_product_category>
      <g:color>Navy</g:color>
      <g:size>M</g:size>
      <g:size_system>EU</g:size_system>
      <g:size_type>regular</g:size_type>
      <g:material>Merino Wool</g:material>
      <g:gender>male</g:gender>
      <g:age_group>adult</g:age_group>
      <g:custom_label_0>core</g:custom_label_0>
      <g:custom_label_1>full-size-run</g:custom_label_1>
    </item>

    <item>
      <g:id>SWTR-MERINO-CREW-CHR-L</g:id>
      <g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
      <g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
      <title>Merino Crew Neck Sweater — Charcoal, Large</title>
      <description>Fine-gauge 100% merino wool crew neck. Ribbed cuffs and hem, regular fit. Machine washable on wool cycle.</description>
      <link>https://example.com/merino-crew-sweater?colour=charcoal&amp;size=l</link>
      <g:image_link>https://cdn.example.com/swtr-merino-charcoal-1.jpg</g:image_link>
      <g:availability>out_of_stock</g:availability>
      <g:price>89.00 EUR</g:price>
      <g:brand>Example</g:brand>
      <g:gtin>5012345678931</g:gtin>
      <g:mpn>SW-MC-CHR-L</g:mpn>
      <g:condition>new</g:condition>
      <g:google_product_category>1604</g:google_product_category>
      <g:color>Charcoal</g:color>
      <g:size>L</g:size>
      <g:size_system>EU</g:size_system>
      <g:size_type>regular</g:size_type>
      <g:material>Merino Wool</g:material>
      <g:gender>male</g:gender>
      <g:age_group>adult</g:age_group>
      <g:custom_label_0>core</g:custom_label_0>
      <g:custom_label_1>broken-size</g:custom_label_1>
    </item>

  </channel>
</rss>

Izinto ezine ezibalulekileyo ekufuneka ziqwalaselwe:

1. i-id_yeqela_lento kunye nesihloko_seqela_lento ziyafana; i-id kunye nesihloko azinjalo.
2. ikhonkco liphethe iiparameter ze-deep-link ngoko ke intengiso ifika kwimeko echanekileyo ekhethiweyo kwangaphambili. I- & iyaphuncuka njengoko & — ifuneka kwi-XML, kwaye isoloko ibangela ukungaphumeleli kokwahlulahlula.
3. ikhonkco_lomfanekiso lihambelana nolunye uhlobo. Zombini imigca ye-navy ikhomba kwifoto ye-navy. Ukuthumela umfanekiso omnye weqhawe kuyo yonke imibala yimpazamo yesibini eqhelekileyo emva kokulahleka kwee-ID zeqela.
4. Umqolo ongekho kwisitokhwe unamathegi nge-custom_label_1, ukuze ingakhutshwa okanye ibhide ngaphandle kokuyisusa kwi-feed.

I-CSV / i-TSV

Idatha efanayo, ityatyanisiwe. Umqolo wesihloko kunye neendidi ezimbini:

csv

id,item_group_id,item_group_title,title,description,link,image_link,availability,price,brand,gtin,condition,google_product_category,color,size,size_system,material,gender,age_group,custom_label_0
SWTR-MERINO-CREW-NAV-M,SWTR-MERINO-CREW,Merino Crew Neck Sweater,"Merino Crew Neck Sweater — Navy, Medium","Fine-gauge 100% merino wool crew neck.",https://example.com/merino-crew-sweater?colour=navy&size=m,https://cdn.example.com/swtr-merino-navy-1.jpg,in_stock,89.00 EUR,Example,5012345678900,new,1604,Navy,M,EU,Merino Wool,male,adult,core
SWTR-MERINO-CREW-CHR-L,SWTR-MERINO-CREW,Merino Crew Neck Sweater,"Merino Crew Neck Sweater — Charcoal, Large","Fine-gauge 100% merino wool crew neck.",https://example.com/merino-crew-sweater?colour=charcoal&size=l,https://cdn.example.com/swtr-merino-charcoal-1.jpg,out_of_stock,89.00 EUR,Example,5012345678931,new,1604,Charcoal,L,EU,Merino Wool,male,adult,core

I-CSV yindawo apho uninzi lokwaphuka kwehlabathi lokwenyani lwenzeka khona, kuba iikoma ngaphakathi kwezihloko kunye neenkcazo kufuneka zicatshulwe, kwaye iikowuteshini ngaphakathi kweendawo ezicatshulweyo kufuneka zibalekwe. Ukuba izihloko zakho ziqulathe iikoma - kwaye izihloko zemveliso ezinombala kunye nobukhulu phantse zihlala zinjalo - sebenzisa i-TSV endaweni yoko. Iithebhu azibonakali kwidatha yemveliso, kwaye lonke udidi lweempazamo zokuhlaziya luyanyamalala.

JSON

Ukungenisa okusekwe kwi-API:

json

{
  "products": [
    {
      "id": "SWTR-MERINO-CREW-NAV-M",
      "item_group_id": "SWTR-MERINO-CREW",
      "item_group_title": "Merino Crew Neck Sweater",
      "title": "Merino Crew Neck Sweater — Navy, Medium",
      "link": "https://example.com/merino-crew-sweater?colour=navy&size=m",
      "image_link": "https://cdn.example.com/swtr-merino-navy-1.jpg",
      "availability": "in_stock",
      "price": { "value": "89.00", "currency": "EUR" },
      "brand": "Example",
      "gtin": "5012345678900",
      "condition": "new",
      "google_product_category": "1604",
      "variant_attributes": {
        "color": "Navy",
        "size": "M",
        "size_system": "EU",
        "material": "Merino Wool"
      },
      "gender": "male",
      "age_group": "adult"
    }
  ]
}

Ubungakanani obupheleleyo bokusebenza

Iindidi ezintandathu — imibala emibini × ubungakanani obuthathu — kunye nepateni ye-ID ebonakalayo:

I-Charcoal inesayizi enye eseleyo kwizintathu. Icandelo lesi-9 lichaza into ekufuneka yenziwe ngaloo nto.

6. Itshaneli ngetshaneli

Le ngcamango iqhelekile. Ukuphunyezwa kwayo akuqhelekanga. Nantsi indlela indawo nganye ephambili elindele ngayo iinguqulelo, kwaye apho nganye yahlukile khona.

IZiko lokuThenga likaGoogle / loRhwebi

Eyona ndlela imiselweyo, kunye nokusetyenziswa kwesalathiso uninzi lwezinye iindlela ezibolekwa kuzo.

• i-id_yeqela_lento yi efunekayo ukuze ufumane uluhlu lwasimahla, kunye neentengiso zokuthenga eBrazil, eFransi, eJamani, eJapan, e-UK nase-US, nanini na xa kungeniswa iintlobo ezahlukeneyo.
• Iimpawu ezichaza umahluko kufuneka zizaliswe: umbala kunye nobukhulu ziyafuneka kwiimpahla kwezo marike.
• isini kunye neqela lobudala ziyafuneka kwimpahla kwaye kufuneka zihambelane kulo lonke iqela.
• Iphepha lokufikela kufuneka lifane ngokucacileyo namaxabiso angenisiweyo, kungenjalo ubeka emngciphekweni Ixabiso elingangqinelaniyo (ukukhasa kwephepha) ukungavumi.
• Yonke into eyahlukileyo ikhuphisana ngokuzimeleyo kwifandesi. UGoogle ukhetha ukuba leliphi ilungu leqela eliza kuvela kulo mbuzo, ngoko ke iqela elingaphelelanga lithetha iqela labaviwa ababuthathaka.
• ikhonkco lomfanekiso kufuneka libe ubuncinane yi-500×500 pixels kwimpahla — ubuncinci bunyanzeliswa ukususela 31 January 2027, kufanelekile ukuvavanywa ngoku kunokuba kwenziwe ngokukhawuleza.

Inqaku elisebenzisekayo: IZiko loMenzi libika kwinqanaba lotshintsho (i-id), kungekhona kwinqanaba leqela. Ukuze uvavanye imveliso ngokufanelekileyo kufuneka uzihlanganise ngokwakho nge-item_group_id — nto leyo elula kakhulu ukuba i-ID yeqela icocekile kwaye izinzile.

I-Meta (i-Facebook kunye ne-Instagram)

I-Meta isebenzisa igama elifanayo lentsimi enemiqathango eyahlukeneyo kunye nemodeli yokubonisa eyahlukileyo kakhulu.

• item_group_id ivumela ukuya kuthi ga kwi 100 kwaye case sensitive.
• umbala kunye nobukhulu zivumela ukuya kuthi ga 200.
• Ukusetyenziswa kwamaxabiso okufumaneka izithuba, kungekhona amanqaku angaphantsi: ikwisitokhwe, hayi kwisitokhwe. Lo mahluko mnye uphula ii-Meta feeds ezininzi kunanoma yiyiphi na enye, ingakumbi xa i-Google feed iphinda isetyenziswe ngokuthe ngqo.
• Kwiivenkile nakwiindawo ezineenkcukacha zemveliso, iseti eqokelelwe ngokuchanekileyo ibukeka njenge imveliso enye enesikhethi sohlobo oluhlukileyo, endaweni yoluhlu oluninzi oluphantse lufane.
• Iintengiso zekhathalogu ye-Advantage+ zisebenzisa iqela ukuze ziphephe ukubonisa umsebenzisi iinguqulelo ezintandathu zesweta efanayo kwi-carousel enye — ikhathalogu engadityaniswanga ivelisa iintengiso eziphindaphindayo ezibonakalayo kunye nemibono elahlekileyo.
• Ingxelo yamanqanaba ohlukeneyo kuMphathi wezoRhwebo ixhomekeke ekubekweni kwamaqela ngokuchanekileyo.

Inqaku elisebenzayo: Musa ukukhomba iMeta kwi-Google feed yakho engatshintshwanga. Ubuncinane, guqula ukufumaneka, kwaye ujonge imida yabalinganiswa. Uninzi lwamaqonga okuphakelwa — kuquka i-Feedance — aphatha oku njengotshintsho kwinqanaba letshaneli ukuze idatha yomthombo ihlale ingachukunyiswa.

TikTok

• item_group_id ivumela ukuya kuthi ga kwi 150.
• I-sku_id sisihlonzi esikhethekileyo se-per-variant — umqolo ngamnye we-variant udinga ixabiso elahlukileyo.
• Umbala kunye nobukhulu zivumela oonobumba abangama-200.
• isihloko sivumela oonobumba abangama-255; inkcazo ukuya kuthi ga kwi-10,000; kulindeleke udidi_lwemveliso_ka-google.
• I-TikTok yeyona channel ingqongqo malunga imifanekiso eyahlukileyoAmakhadi emveliso abonisa isikhethi seenguqu, kwaye iinguqu ezabelana ngomfanekiso omnye oqhelekileyo zisebenza kakubi kakhulu. Ukuba usika ikona enye kwipayipi yakho yemifanekiso, ungayinqumli apha.

Twilley

• Ilandela imodeli kaGoogle ngokusondeleyo; item_group_id idibanisa iindidi ezahlukeneyo.
• I-Pinterest iveza iinguqulelo ngaphakathi kwePin yeMveliso enye kunye neenketho ezikhethiweyo.
• Umgangatho womfanekiso kunye nomlinganiselo wembonakalo ethe nkqo zibalulekile ngokungalinganiyo — I-Pinterest yindawo ebonakalayo, kwaye imifanekiso eyahlukileyo engahlukanga ayigcinwa.

Amazon

I-Amazon ayisebenzisi i-item_group_id, kwaye xa ucinga ukuba kungenjalo ibangela umsebenzi omninzi ochithwayo.

I-Amazon isebenzisa imodeli yobudlelwane bomzali nomntwana ecacileyo :

• A umzali we-ASIN yenziwe njengoluhlu olungenakuthengwa.
• ngamnye umntwana u-ASIN ibhekisa kumzali ngokusebenzisa amasimi e-parent_sku / parent_child.
• A umxholo wokwahluka kufuneka ibhengezwe — SizeColor, Size, Color, SizeName-ColorName njalo njalo, yahluka ngokweendidi.
• Umxholo kufuneka usebenzele loo didi luthile; igama lomxholo elifanayo alifumaneki kuyo yonke indawo.

Ukuba uthumela kuGoogle nakwiAmazon ukusuka kumthombo omnye, jonga oku njengotshintsho lokwenyani, kungekhona ukutshintshiselana igama lentsimi. Umaleko wakho wesondlo kufuneka wakhe uluhlu lwabazali, unike umxholo, kwaye ubhale abantwana kuwo.

Iimarike zengingqi kunye neenjini zokuthelekisa

Iitshaneli zaseTurkey nezibanzi ze-MENA nganye ineendlela zayo, kwaye zihlala zingumahluko phakathi kwekhathalogu esebenzayo neyaphukileyo kwezi marike.

• Trendyol isebenzisa imodeli yayo yomzali/yomntwana eneseti yeempawu ezithile zodidi oluyimfuneko. Umbala kunye nobukhulu ziintsimi ezicwangcisiweyo ezahlukeneyo, kwaye uluhlu lweempawu ezifunekayo lwahlukile ngokweendidi.
• Akakçe kwaye Uyahlaba ziinjini zokuthelekisa amaxabiso. Ngokwesiqhelo zilindela umqolo omnye kwi-SKU nganye ethengwayo, kwaye imigca ephindwe kabini efana nefanayo idla ngokuhluzwa — ngoko ukuthumela ubungakanani obupheleleyo ngaphandle kwedatha eyahlukileyo kunokunciphisa endaweni yokwandisa ukubonakala.
• Hepsiburada kwaye N11 nganye ichaza izitshixo zayo zokwahlulahlula amaqela kunye neempawu ezifunekayo.

Le yindawo apho izixhobo zokutya ze-generic global zihlala zingaphumeleli khona, kwaye apho uphawu oluchazwe gwenxa lususa ngokuthe cwaka lonke udidi kwindawo yentengiso.

uthelekiso

7. Yahlukane okanye iyabhidlika?

Ukuthumela yonke inguqulelo yingcebiso esisiseko, kodwa ayichanekanga ngokubanzi. Umbuzo wokwenyani kukuba ingaba olu tshintsho luyayitshintsha na into efunwa ngumthengi.

Thumela yonke into xa...

• Utshintsho sisigqibo sokuthenga. Impahla, izihlangu, nantoni na apho ubungakanani obungalunganga bungeyontengiso.
• Isitokhwe sahluka ngokubalulekileyo ngokwendlela esahlukileyo ngayo. Ukuthengisa imveliso ekuphela kwendlela eseleyo kukusebenzisa inkunkuma ye-3XL ngobukhulu.
• Ixabiso lahlukile ngokwendlela eyahlukileyo. Ukubonisa i-€89 xa ukhetho olukhethiweyo lubiza i-€119 kuvelisa ukungalingani kwexabiso kunye nomthengi onomsindo.
• Imfuno yokukhangela ifanelekile kwiindidi ezahlukeneyo. Abantu bakhangela "i-navy merino sweater medium." Awunakubekwa kuloo nto ngaphandle kokuyithumela.

Yigoqele kwenye inguqulelo emeleyo xa...

• Ikhathalogu inkulu kakhulu kwaye uninzi lwayo lufana. Umthengisi wezixhobo zekhompyutha one-200,000 SKU apho i-60% yobude obuncinci bungenanzuzo ingako ekukhuleni ngokupheleleyo kwaye uhlawulela oko ekucutshungulweni kokutya kunye nobunzima bephulo.
• Itshaneli ihlawulisa abantu abaphantse babe ziikopi ezifanayo. Iinjini ezininzi zokuthelekisa zihluza imigca ephindaphindayo; ukubaleka ngokupheleleyo kunokunciphisa ukubonakala.
• Utshintsho aluchaphazeli ixabiso, umfanekiso okanye ukufumaneka. Ukuba zonke iinguqulelo ezilishumi elinambini ziyafana kuzo zonke iindlela ezifanelekileyo kwezorhwebo, imigca elishumi elinambini idala ingxolo endaweni yesignali.

Xa uwela, khetha ummeli ngabom: uhlobo oluthengiswa kakhulu olukwisitokhwe , hayi umqolo wokuqala ngokwealfabhethi. Kulapho idatha yokusebenza ifumana khona indawo yayo kwi-feed — idatha ye-GA4 okanye yeqonga inokukhetha ummeli ngokuzenzekelayo kunokuba iyishiye icwangciswe kakuhle.

Indlela ephakathi

Yahlulahlula kwi-axis eqhuba isigqibo; yahlulahlula kwenye engasiqhubeli phambili.

Kwizihlangu, oko kuthetha umqolo omnye ngombala, kunye nobukhulu obuwileyo — umbala yi-axis yokufumanisa, ubungakanani kukujonga ukulingana okwenzeka kwiphepha. Kwimveliso apho umthamo uqhuba ixabiso, ukwahlulwa komthamo kunye nokuwa kombala.

8. Iimpazamo ezili-12 ezixhaphakileyo zotshintsho

Iimpazamo 1, 2, 4 kunye no-11 zibangela uninzi lwezinto esizibonayo kuhlolo lokwenyani. Akukho nanye kuzo enzima; zonke azibonakali de kubekho umntu okhangelayo.

9. Ubungakanani obuphukileyo kunye nempilo yempahla esetyenzisiweyo

I- broken size run yimveliso eqela layo lisebenza ngokwenene kodwa alithengiswa phantse — ijezi ifumaneka kuphela kwi-XS nakwi-3XL, isihlangu esishiyeke kwiisayizi ezimbini kwezilithoba.

Oku kubaluleke ngaphezu kokuba kubonakala. Xa umthengi ecofa intengiso yemveliso aze afumanise ukuba ubungakanani bayo abufumaneki, uhlawulele ukucofa okungenakukwazi ukuguqula, kwaye uchithe i-brand goodwill ukwenza oko. Ngokwezinga, iimveliso ezinobukhulu obuhlukeneyo zinokutya isabelo esibalulekileyo sohlahlo-lwabiwo mali ngelixa zingancedi nganto kwingeniso.

Ukuyifumanisa

Bala, ngokwe-id yeqela_lento nganye:

size_availability_ratio = in_stock_variants / total_variants

Emva koko thatha amanyathelo afanelekileyo. Indawo yokuqala esebenzayo:

Linganisa oku ngokwemfuno , kungabi kukubala nje kuphela. Ukulahlekelwa yi-XXS kunye ne-XXL kubaluleke kakhulu kunokulahlekelwa yi-M kunye ne-L, ezihlala zizinto ezininzi. Umlinganiselo ophatha zonke iisayizi ngokulinganayo awuyi kusabela kakuhle ekulahlekelweni kweesayizi zakho eziphambili.

Ukwenza into ngayo

Eyona ndlela icocekileyo yokusebenzisa iphawula imeko kwi-feed endaweni yokususa imveliso:

XML

<g:custom_label_1>broken-size</g:custom_label_1>

Ukuthegi endaweni yokucima kugcina imbali yemveliso kwitshaneli kwaye kukuvumela ukuba uphinde usebenze ngoko nangoko xa isitokhwe sibuya. Ukususa nokongeza kwakhona kubuyisela ukufunda kwakhona.

Ezinye izinto ezimbini ezifunekayo ukuze kwakhiwe:

• Buyela kwintengiso. Uluhlu oluphindaphindayo olungenamlinganiselo luphawu lokuthenga, aluyongxaki yentengiso nje kuphela.
• Jonga kwakhona ukuvumelanisa ngakunye. Isitokhwe siyahamba; ithegi kufuneka ihambe nayo. Uluhlu olungenakulinganiswa nolungenakulinganiswa lubi kakhulu kunokuba lungabikho, kuba luthintela iimveliso ezizaliswa kwakhona.

10. Ukusebenzisa iinguqu zokwahlulahlula iphulo

Nje ukuba ii-variants zicwangciswe ngokuchanekileyo, idatha iba ngumaleko wokwahlulahlula - mhlawumbi yindlela ephezulu yokusebenzisa i-clean variant feed.

I-Google ibonelela ngamasimi amahlanu e-custom_label (0–4). Ayamkela amaxabiso angenasizathu kwaye akhona kuphela ngokwengqiqo yakho yephulo. Idatha eyahlukileyo yindlela efanelekileyo yokufaka.

Inkqubo esebenzayo

Xa ezi zinto zisebenza, ingqiqo yephulo iba lula:

• Ibhidi ethengiswa kakhulu + ubungakanani obupheleleyo + umda ophezulu
• Ungabandakanyi ubungakanani obuqhekekileyo ekukhangeleni izinto
• Nika imvume kwiphulo layo nge-tROAS enoburhalarhume
• Zihlukanise i-ss26 xa kuqala isizini

Ubuninzi bokusebenza kunye ne-Advantage+

Zombini zizenzekela ngokuzenzekelayo, nto leyo eyenza ukwahlulwahlulwa kwenqanaba lokutya kubaluleke ngakumbi kunokuba kube ngaphantsi. Awusalawuleki ukubhida kwinqanaba lamagama angundoqo, ngoko ke i-feed iba sisixhobo sakho esiphambili sokuchitha imali kwi-steering.

KwiPerformance Max, iilebheli ezenziwe ngokwezifiso ziqhuba iqela leeasethi kunye nolwakhiwo lweqela lokudwelisa. Ukwahlulahlula iqela elinye leeasethi ezibanjwayo zibe ngamaqela asekelwe kwi-margin okanye asekelwe kwi-stock-health yenye yezona zinto zimbalwa ziseleyo, kwaye kuxhomekeke ngokupheleleyo kwiilebheli ezizaliswayo kwidatha yokwenyani.

Kwiintengiso zekhathalogu ye-Advantage+, ukwahlulahlula ngokuchanekileyo kuthintela i-carousel ekuzaliseni ngemibala emithandathu yesweta efanayo — kwaye iinkcazo zeseti yemveliso ezakhiwe kwiimpawu ezahlukeneyo zikuvumela ukuba wahlukanise ukukhangela izinto kwi-inventory ejolise kwakhona.

Ukuphucula iilebheli ngedatha yokusebenza

Iileyibhile eziqinileyo ziyabola. Intengiso ethengiswa kakhulu kwisizini ephelileyo ayichanekanga kweli xesha lonyaka.

Ukuphunyezwa okunamandla kuphinda kubalwe iilebhile kwidatha yokusebenza ephilayo — ingeniso ye-GA4, izinga lokuguqulwa, inani leembono — kuyo yonke i-feed sync. Imveliso eyeka ukuthengisa iphuma kwi-bestseller ngokuzenzekelayo; leyo iqala ukuthengisa ingena kuyo. Le yinxalenye ephambili yento ethethwa kukutyebisa ukutya ekusebenzeni, kwaye ngumahluko phakathi kweelebhile ezilawula uhlahlo lwabiwo-mali kunye neelebhile ezichaza nje ikota ephelileyo.

11. Ukulinganisa ukusebenza okwahlukileyo

Idatha yamanqanaba ahlukeneyo yilapho uninzi lweengxelo luqhekeka khona ngokuthula.

Ingxaki yokudibanisa. IZiko loRhwebo kunye neeNtengiso zibika kwinqanaba le-id. Ijezi kwiindidi ezingama-20 ibonakala njengemigca engama-20, nganye ineqhezu levolumu, akukho nto ibalulekileyo nganye nganye. Nasiphi na isigqibo esithathwe kumqolo omnye wendidi mhlawumbi yingxolo.

Soloko uhlalutya kumanqanaba amabini:

1. Inqanaba leqela (item_group_id) — yenza oku imveliso umsebenzi? Inkcitho iyonke, ukuguqulwa kunye nengeniso kuwo onke amalungu.
2. Inqanaba lotshintsho (id) — yintoni iinketho Yeyiphi imibala ethengiswayo, yeyiphi isayizi ephuma kuqala, yeyiphi indibaniselwano engashukumiyo.

Okwesibini kulapho izinto ezinomdla zifumaneka khona. Iphendula imibuzo exhalabisayo malunga nokuthengiswa kwempahla: ingaba i-navy ithengisa ngaphandle i-charcoal kathathu ukuya kwenye? Ngaba iinguqu zobukhulu L zitshintsha ngcono kuba zihlala zikhona? Ngaba umbala omnye uhlisa umndilili weqela?

Imilinganiselo efanelekileyo yokulandelwa kwiqela ngalinye:

Inqaku malunga nokuchazwa. Umthengi uhlala ebona intengiso yohlobo oluthile aze athenge olunye — ucofa i-navy, athenge i-charcoal. I-ROAS yenqanaba lokungafani ethathwa ngokoqobo iya kuba yimpazamo. Gweba iimveliso kwinqanaba leqela; sebenzisa idatha yokungafani ukuqonda indlela yokuziphatha, kungekhona ukwenza izigqibo zokubhida kwiisampuli ezincinci.

12. Uluhlu lokuhlola ngaphambi kokuqaliswa

Sebenzisa oku ngaphambi kokuba ucofe i-feed eyahlukileyo bukhoma, nasemva kokuba kukho utshintsho kwisakhiwo.

Ulwakhiwo

•  Yonke inguqulelo ine-ID eyahlukileyo
•  Ilungu ngalinye leqela labelana nge-item_group_id efanayo
•  item_group_id ifunyenwe kwintsimi yomthombo ozinzileyo kwaye ayitshintshi phakathi kokuthunyelwa kwamanye amazwe
•  item_group_id isebenzisa isingxobo esifanayo kuyo yonke i-feed
•  Ilungu ngalinye lahlukile ubuncinane kwimpawu enye echaza umahluko
•  item_group_title ikhona kwaye iyafana kulo lonke iqela

iimpawu

•  umbala usebenzisa amagama anemibala ecacileyo — akukho hex, amanani okanye oonobumba ababodwa
•  Imibala emininzi yahlulwe ngo-/, eyintloko kuqala
•  Amaxabiso obungakanani aqhelekile kuyo yonke ikhathalogu
•  i-size_system ibhengezwe apho uthengisa khona kwiindawo zobungakanani
•  isini kunye neqela_lobudala ziyafana kwiqela ngalinye
•  izinto kunye nepateni ziyagcwaliswa apho zichaza khona umahluko

Amakhonkco nemifanekiso

•  Ikhonkco lotshintsho ngalunye lifikelela kwimeko echanekileyo ekhethiweyo kwangaphambili
•  & iphunyukile njenge & kwiXML
•  ikhonkco lomfanekiso likhethekileyo, alingomfanekiso weqhawe ekwabelwana ngalo
•  Imifanekiso ifikelela kumlinganiselo ophantsi wetshaneli nganye

Utshintsho lwesiteshi

•  isintaksi yokufumaneka ilungisiwe ngokwetshaneli (i-in_stock vs. ekwisitokhwe)
•  Imida yabalinganiswa iyahlonitshwa ngokwetshaneli nganye
•  Ukuthunyelwa kwamanye amazwe kweAmazon kwakha uluhlu lwabazali kwaye kubhengeze umxholo osebenzayo wotshintsho
•  Iiseti zeempawu zemarike yengingqi ezidweliswe kudidi ngalunye

Imisebenzi

•  Uhlaziyo lwemvamisa luhambelana nendlela isitokhwe esihamba ngayo ngokukhawuleza
•  Ukufunyanwa kobungakanani obuphukileyo kusebenza kuyo yonke i-sync
•  Ukuhlolwa kwe-Duplicate-id kuqala ngaphambi kokuthunyelwa ngaphandle
•  I-Feed iqinisekisa njenge-XML/CSV eyenziwe kakuhle ngaphambi kokuba ipapashwe
•  Isilumkiso senzelwe ukwehla ngequbuliso kwenani leemveliso

13. FAQ

Ngaba kufuneka ndingenise yonke into eyahlukileyo? Hayi rhoqo, kodwa ngokuqhelekileyo ewe kwiimpahla nezihlangu, apho ubungakanani nombala zizigqibo zokuthenga. Kwiikhathalogu ezinkulu kakhulu ezifanayo, okanye iitshaneli ezihluza phantse iikopi ezimbini, ukuthumela uhlobo olunye olukhethiweyo kakuhle kwiqela ngalinye kunokusebenza ngcono. Khetha ummeli ngokusebenza kwentengiso kunye nesitokhwe, kungekhona ngokwealfabhethi.

Kwenzeka ntoni ukuba ndingayikhuphi i-item_group_id? Uhlobo ngalunye luphathwa njengemveliso engadibaniyo. Ulahlekelwa ngumkhethi wohlobo kwindawo oya kuyo, iintengiso ziba zikhefu eziphindaphindayo, iingxelo zenqanaba lohlobo, kwaye kuGoogle ungasilela kwimfuneko ethile — i-item_group_id iyafuneka kuluhlu lwasimahla nakwiintengiso zoThengo kwiimarike ezininzi ezinkulu xa kungeniswa iintlobo ezahlukeneyo.

Ngaba iinguqu zinokubiza amaxabiso ahlukeneyo? Ewe. Ixabiso alilophawu oluchaza utshintsho, kodwa linokwahluka ngokusemthethweni ngokwenguqu nganye - ubukhulu obukhulu budla ngokubiza ngaphezulu. Ixabiso elingenisiweyo kufuneka lihambelane noko kuboniswa liphepha lokufikela kuloo nguqulelo ithile.

Ngaba iinguqu ezingaphandle kwestokhwe kufuneka zihlale kwi-feed? Ngokubanzi ewe. Zigcine zifumaneka: zingaphandle kwestokhwe endaweni yokuzicima. Ukususa nokongeza kwakhona kubuyisela imbali yento kwisitishi. Zikhuphe kwiiphulo ezisebenzayo kusetyenziswa umthetho okanye ilebheli eyenzelwe wena endaweni yoko.

Ngaba imveliso enye ingaba yeyamaqela amabini? Hayi. item_group_id yamkela ixabiso elinye ngento nganye. Ukuba imveliso ikwiqela ezimbini ezicingayo ngokwenene, unengxaki yokujongana nokuthengiswa kwezinto ekufuneka uyisombulule.

Ngaba ndifuna amaxabiso ahlukeneyo e-item_group_id ngetshaneli nganye? Hayi — kwaye akufuneki. Sebenzisa amaqela afanayo anengqondo kuyo yonke indawo. Okwahluka ngetshaneli nganye kukuguqulwa okusetyenzisiweyo kuyo: imida yabalinganiswa, i-casing, i-syntax. Gcina umthombo omnye wenyaniso kwaye uhlengahlengise kwi-export.

Ndingazisingatha njani iimveliso ezinobukhulu obunye ngokwenene? ​​Ngenisa ubungakanani njengobukhulu obunye, i-OS, okanye i-OSFA. Musa ukuyishiya ingenanto kwiimarike apho kufuneka ubungakanani.

Iinguqulelo zamadoda nabafazi zoyilo olufanayo — iqela elinye okanye amabini? Ababini. Isini kufuneka sifane kwiqela ngalinye. Ukusika okwahlukileyo kunye nobukhulu obahlukeneyo kubenza babe ziimveliso ezahlukeneyo ngokombono womthengi.

Yintoni eyenzeka rhoqo xa kusenziwa? Kuhlolo lwethu: imifanekiso yeqhawe ekwabelwana ngayo kwiindidi ezahlukeneyo zemibala, amaxabiso e-item_group_id ahlaziyiweyo kwi-export nganye, kunye ne-availability syntax ethwalwe ingatshintshanga ukusuka kwi-Google feed ukuya kwi-Meta. Zonke ezi zintathu azibonakali kwi-interface kwaye zibonakala kuphela njengokungasebenzi kakuhle okungachazwanga.

Apho oku kukushiya khona

Ukuchaneka kwembuyekezo ye-Variant feeds ngendlela uninzi lwentengiso yedijithali olungayisebenzisiyo. Akukho sigqibo sobuchule kwi-item_group_id — nokuba izinzile kwaye yabelwana ngayo, okanye ayizinzanga. Amaxabiso ombala alandela inkcazo, okanye ayaliwa. Imifanekiso iyafana notshintsho, okanye ukucofa kulahlekile.

Iindaba ezimnandi ezo: le yingxaki enokusonjululwa ngempendulo ecacileyo. Umsebenzi ukukugcina — kuba iikhathalogu ziyatshintsha imihla ngemihla, isitokhwe sitshintsha ngeyure, kwaye itshaneli nganye ilungisa iinkcukacha zayo ngokweshedyuli yayo.

Amashishini afumana oku ngokuchanekileyo aphatha i-variant feed njengesiseko endaweni yefayile. Afumana ii-group IDs kwi-stable source data, alungise iimpawu xa sele zifikile kumthombo, atshintshe ngetshaneli nganye xa ethunyelwa ngaphandle, aphinde abalise impilo yesitokhwe kuyo yonke i-sync, aze alumkise xa kukho into ehamba ngokungalindelekanga.

Yiyo kanye le leya iFeedance eyakhelwe yona — imithetho yefeed yokwenza iimpawu zibe zesiqhelo kwindawo yomthombo, ukufunyanwa kobungakanani obuphukileyo obubala kwakhona kuyo yonke i-sync, ukuphuculwa kwe-GA4 ukugcina iileyibhile zokusebenza zisebenza, kunye nokuthunyelwa kwamanye amazwe okusebenzisa utshintsho olufanelekileyo kwindawo nganye kwezingaphezu kwama-200 ngaphandle kokuchukumisa idatha yakho yomthombo.

Ukuba ufuna ukwazi ukuba isakhiwo sakho senguqu simi phi ngaphambi kokuba utshintshe nantoni na, isixhobo sethu sokuhlola ii-feed zasimahla sifumana amanqaku kwi-feed ekhoyo malunga nokugqibelela, umgangatho wedatha kunye nempilo yobugcisa - kubandakanya ukuhlelwa kweentlobo ngeentlobo - ngaphandle kwentlawulo.