Te Aratohu Katoa ki ngā Whāngai Rerekētanga Hua

Ko te nuinga o ngā raruraru whāngai kāore e rite ki ngā raruraru whāngai. He rite ki te whakahē a te Google Merchant Center e kore e taea te whakamārama, he kaupapa Advantage+ e whakapau ana i tana tahua ki tētahi tīhāte pango kotahi, he pānuitanga Hokohoko rānei e tuku ana i tētahi kaihoko ki te rapu hu rahi 42 ki tētahi whārangi e toe ana te rahi 38 anake.

Kei raro tata i ēnei katoa te mea kotahi: ngā momo rerekē.

Ko te momo rerekētanga he putanga o tētahi hua e kitea ana, e hokona ana i roto i te huarahi kotahi - te rahi, te tae, te rauemi, te kaha, te mutunga. He mea noa i roto i te hokohoko, ā, he tino uaua i roto i ngā whāngai, nā te mea he rerekē te tauira o ia hongere, ā, nā te mea ka hē te hē. Kāore he mea e pakaru. Ka ngoikore noa iho āu pānuitanga, ā, e whā ngā paparanga o te tātaritanga i roto i tētahi kōnae raraunga kāore e whakatuwheratia e tetahi.

Kei roto i tēnei aratohu te kaupapa katoa: he aha te mea e kiia ana he momo rerekē, te mahi a te item_group_id me te wāhi e whakamahia hē ai e te tangata, ia huanga e tautuhi ana i te momo rerekē me ōna rohe tūturu, ngā tauira whāngai mahi i roto i te XML, CSV me te JSON, me pēhea te tumanako a Google, Meta, TikTok, Pinterest, Amazon me ngā mākete ā-rohe kia hangaia ngā momo rerekē, me tētahi ripanga tātaritanga mō ngā hapa e puta pinepine ana.

He roa nā te mea he roa te kaupapa. Whakamahia te rārangi o ngā ihirangi hei peke atu.

1. He aha te momo rerekētanga tūturu

A rerekē he putanga hoko o tētahi hua e rerekē ana i ōna tuākana, tuākana rānei, i te iti rawa i te kotahi te huanga ka whiriwhiria e te kaihoko, i te mea he hua kotahi tonu.

He nui te mahi a taua rarangi whakamutunga. He rite tonu te hua o te t-hate kikorangi waenga me te t-hate pango nui. Kāore te t-hate kikorangi me te hūti kikorangi i te rite, ahakoa nō te waitohu kotahi i roto i te papanga kotahi.

Ko te tauira paerewa puta noa i te nuinga o ngā hongere ko mātua/tamaiti:

• te whanaunga ko te hua ariā — "He Hāte Kaki Merino." Kāore e taea te hoko ko ia anake.
• te tamariki ko ngā momo — he motuhake te SKU o ia momo, he motuhake te taumata o te taonga, i ētahi wā he motuhake te utu me te ahua.

I roto i te whāngai hua, tata tonu te whakapuakitanga o tēnei flat: he rarangi anō ia momo, ia momo rānei , ā, mā te kī rōpū tiritahi rātou e hono. Kāore he kōhanga. Ko te hāte he 4 ngā tae me te 5 ngā rahi he 20 ngā rarangi, he rite tonu te ID rōpū kei roto katoa.

he aha te mea e kore he momo rerekē

Koinei te wāhi e hē ai ngā whāngai i mua i te tuhi i tētahi rārangi XML.

Mā te whakarōpū i tētahi o ēnei i raro i tētahi item_group_id tiritahi ka puta he rōpū kāore e taea te whakawhiti i ōna mema — ka whakapoauau i te kōwhiringa rerekē i te whārangi ūnga, ā, i ētahi hongere, ka puta he whakahē kore e ōrite.

2. Ko te whakatau e whakatau ana i ngā mea katoa

I mua i te tuhi i tētahi arorau whāngai, whakautua tētahi pātai mō ia momo hua e hokona ana e koe:

Ina whiriwhiria e te kiritaki tētahi atu kōwhiringa, ka tau atu rātou ki tētahi whārangi rerekē — ki te whārangi kotahi rānei i tētahi atu āhua?

Koinei te whakamātautau mahi, ā, e hono tika ana ki te āhua o te hanganga o te whāngai.

Take A — ngā URL motuhake mō ia momo. He whārangi hua motuhake tō ia tae (/merino-sweater-navy, /merino-sweater-charcoal). Tukuna ia momo hei rārangi motuhake me tōna ake hononga. Koinei te whakatakotoranga tino ma, e homai ana te hiranga o te pānuitanga, ā, koinei te mea e pai ana ki ngā hongere.

Take B — kotahi te URL, kua tīpakohia te momo i te whārangi. Kei te /merino-sweater ngā mea katoa, ā, mā te kiritaki e whiriwhiri te tae me te rahi mā te whakamahi i tētahi tohu. Ka taea tonu e koe te tuku i ngā momo rerekē katoa, engari me tāpiri he tawhā hononga-hohonu kia tau ai te pānuitanga ki te āhua tika kua tīpakohia i mua:

https://example.com/merino-sweater?colour=navy&size=m

Ki te kore taua tawhā, ka tae te kaihoko i pāwhiri i tētahi pānuitanga mō tētahi reo navy ki tētahi āhua taunoa e whakaatu ana i te iti o te waro. Ko taua taupatupatu tētahi o ngā kaipatu tahuritanga puku nui rawa atu i roto i ngā pānuitanga rerekē, ā, i runga i a Google ka taea hoki e ia te whakaoho i tētahi "Uara kore e ōrite (ngokingoki whārangi)" whakahē, nā te mea ka kite te kaitaraiwa i tētahi whārangi kāore tōna tae e ōrite ana ki te tae i tukuna.

Take C — ngā momo rerekē kāore e tika ana kia wehewehea. Kāore ētahi momo rerekētanga e whai pānga nui ana ki te whakatau hoko hei whakamana i ngā pānuitanga motuhake — te roa o te taura i runga i te rihi, hei tauira. I konei ka taea e koe te tuku i tētahi momo rerekētanga mā te āta whakaaro. Ka hipokina e te Wāhanga 7 te wā e tika ai te whakatau.

Ngā āhuatanga tautuhi-rerekētanga vs. ngā āhuatanga whakaahua

Ka taka ia huanga o tō whāngai ki roto i tētahi o ngā peere e rua, ā, ko te whakapoauau i a rāua tētahi o ngā tino take o ngā rōpū he.

Te tautuhi i te rerekētanga me whai huatanga rerekē i waenga i ngā mema o te rōpū. Koinei ngā mea e whiriwhiria ana e te kiritaki: te tae, te rahi, te rauemi, te tauira, me ngā inenga motuhake o te hua pēnei i te kaha, te whakaotinga rānei.

Pūmau-rōpū me rite ngā āhuatanga he rite puta noa i ia mema: waitohu, ira tangata, rōpū_tau, taitara_rōpū_taonga, kāwai_hua_google. Mena e rua ngā rarangi e whakamahi ana i te id_rōpū_taonga engari he rerekē ngā uara ira tangata, kua he te rōpū o ngā hua, kua he rānei te tohu i a rātou.

He mea motuhake ki te rarangi engari ehara i te mea e tautuhi ana i te momo Ka rerekē ngā huanga i ia rarangi, engari kāore e tautuhia te rerekētanga: id, price, availability, gtin, image_link, link. Tērā pea he rerekē ngā utu o ngā momo e rua — he nui ake te utu mō te rahi 3XL — engari kāore te utu e wehewehe i a rāua.

3. tūemi_group_id: te turanga

Ko te item_group_id te kī tiritahi e kī ana ki tētahi hongere "he hua kotahi ēnei rarangi." Ko ngā mea katoa e pā ana ki te whakahaere rerekētanga ka whakawhirinaki ki tōna tika.

Te whakatakotoranga

Nā te mea kāore a Google e aro ki te uara engari kāore a Meta me TikTok, kia rite te tuhituhi i ngā reta iti (reta nui rānei) ki ngā wāhi katoa. Ka whakarōpū tikahia he rārangi hua e puta mai ana a SWTR-001 me swtr-001 i runga i a Google, ā, ka wehea kia rua ngā hua i runga i a Meta.

Te whiriwhiri i te uara

Ko te item_group_id pai rawa atu ko te SKU matua kei a koe i roto i tō ERP, i tō PIM rānei. Kei te noho tonu, he pumau, ā, he ahurei.

Pai:

SWTR-MERINO-CREW
12345
parent-8891

He kino, ā, he aha ai:

Ko te mea whakamutunga e tika ana kia whakanuia. Me pumau te item_group_id i roto i te wā. Ka kohia e ngā hongere te hītori mahi ki te rōpū. Mēnā ka whakahoutia anōtia ngā ID e tō kaweake, ka tautuhi anō koe i taua hītori i ia tukutahitanga, ā, kāore e taea te utu i te nui o te arotautanga tono.

Ngā ture e toru

1. He rite tonu te tūemi_group_id o ia mema o te rōpū.
2. He tuakiri ahurei tō ia mema. Mā te ID tārua i hea i roto i te whāngai ka whakataka pukutia te rarangi o muri mai.
3. He rerekē te iti rawa i te kotahi te huanga e tautuhi ana i te rerekētanga o ia mema. E rua ngā rarangi me te ID rōpū kotahi a he tāruarua te tae me te rahi ōrite, ehara i te momo rerekē.

He whakaritenga e tutuki ai ngā whakaritenga e toru:

item_group_id: SWTR-MERINO-CREW
id:            SWTR-MERINO-CREW-NAV-M
id:            SWTR-MERINO-CREW-NAV-L
id:            SWTR-MERINO-CREW-CHR-M

Ka taea te pānui, ka taea te patuiro, i ahu mai i ngā raraunga kei a koe kē.

taitara_rōpū_taonga

He huanga Google hou ake, he kōwhiringa engari e taunakihia ana i ngā wā katoa ka tukuna e koe te item_group_id. Kei a ia te ingoa o te whanaunga hua — mōrahi 150 ngā pūāhua — me me ōrite tonu puta noa i ngā momo rerekē katoa o te rōpū.

xml

<g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
<g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
<title>Merino Crew Neck Sweater — Navy, Medium</title>

Kia mōhio ki te tauira: he motuhake te taitara ki tētahi momo, engari kāore te taitara_rōpū_taonga. Mā te tuku i te aho kotahi ki ngā mea e rua ka maumauria te tohu.

kōwhiringa_rerekētanga

He mea hou ake anō hoki i te taha o Google: he huarahi hanganga hei whakapuaki e Ka tautuhia e ngā āhuatanga te rerekētanga, kaua e waiho mā te hongere e whakatau. Ka whakaaetia kia 30 ngā takirua ingoa/uara (tae atu ki te 250 ngā pūāhua o ia huanga iti, 5,000 ngā pūāhua katoa).

xml

<g:variant_option>
  <g:name>Colour</g:name>
  <g:value>Navy</g:value>
</g:variant_option>
<g:variant_option>
  <g:name>Size</g:name>
  <g:value>M</g:value>
</g:variant_option>

He tino whai hua tēnei mō ngā hua kāore e hipokina ana ngā momo rerekētanga e ngā āhuatanga kākahu paerewa — te kaha rokiroki, te taumata tukatuka, te wattage, te maha o ngā nohoanga. Engari kaua e akiaki i te "256GB" ki te rahi, me whakapuaki tika koe.

4. Ngā āhuatanga tautuhi-rerekētanga, me ngā taipitopito

tae

Ko te huanga tino herea e te ture i roto i te whakatakotoranga, ā, ko te mea hoki e tino whakakahoretia ana.

Kāore i whakaaetia:

• Ngā Tau — Tae 42, RAL 5013
• Ngā waehere hex — #001F5B
• Ngā reta takitahi — N mō te navy
• Ngā tohutoro ki tētahi whakaahua — tirohia te whakaahua
• Ngā kupu tau-ā-ringa, ngā kupu hono rānei — Navy1, NavyBlue (tuhi Navy Blue)

Te whakahaere i ngā ingoa tae hokohoko. Kāore ngā waitohu ahua e whakahua i ngā tae he "puru kikorangi". Ka tapaina e rātou ko "Midnight Regatta." Me whai tae te hongere e rapuhia ana e te kaihoko; me whai ingoa anō tō waitohu i runga i te whārangi.

Ko te whakaaetanga whai hua:

color:       Navy
description: ...available in Midnight Regatta (navy)...

Whakaritea ngā ingoa hokohoko ki ngā ingoa paerewa i roto i te whāngai, ā, kia kitea tonutia te ingoa waitohu i te whārangi taunga me te whakaahuatanga. Kaua e tāpirihia te ingoa hokohoko ki te tae me te tumanako - ka whakaitihia te ōritenga mō ngā patai tae, arā, ko ētahi o ngā rapunga tino nui i roto i ngā kākahu.

Ngā hua maha-tae:

color: Navy/White/Grey

Tuatahi tuatahi. Ka pānuitia e Google te uara tuatahi hei tae matua.

rahi

Ko te ture e whai tikanga ana: kia tino motuhake kia mārama, kia ōrite hoki puta noa i te rārangi ingoa. He pai te M mēnā ka whakamahia e ia hua te M. Mā te whakaranu i te M, te Waenga, te waenga me te M/L mō te ariā kotahi ka wehewehe i ō rōpū momo, ā, kāore e taea te wehewehe i runga i te rahi.

Mō ngā hua kāore e ranea te kotahi te rahinga, tāpirihia ngā rahinga motuhake ki te uara:

size: 32/34          (waist/inseam)
size: 15.5/34        (neck/sleeve)
size: 9.5 Wide       (shoe width)
size: 200x140cm      (rugs, bedding)

momo_rahi me te pūnaha_rahi

He kōwhiringa, he kākahu anake, ā, he iti noa te whakamahinga — he pai ake te whakataurite i ngā mea e rua mō ngā kaihoko e rapu ana me ēnei tohu.

momo_rahi — tae atu ki te 2 ngā uara mai i: noa, iti, haputanga, nui, teitei, tāpiri.

rahi_pūnaha — tētahi o: US, UK, EU, DE, FR, JP, CN, IT, BR, MEX, AU. Mēnā ka tangohia, ka whakaarohia e te hongere te pūnaha o te whenua ūnga, koinei te pūtake o tētahi rahunga motuhake me te utu nui: ko tētahi kaihokohoko Turkish e hoko ana ki Tiamana me te rahinga EU engari kāore he pūnaha rahinga kua whakapuakina, tera pea ka whakamāramahia ngā rahi ki te tauine hē.

xml

<g:size>10</g:size>
<g:size_system>UK</g:size_system>
<g:size_type>regular</g:size_type>

rauemi

E 200 ngā pūāhua te mōrahi i runga i a Google. Ko ngā rauemi tuatahi te tuatahi, kātahi ka tae atu ki ngā rauemi tuarua e rua, wehea ana e te /.

material: Cotton
material: Leather/Suede
material: Merino Wool/Nylon/Elastane

hiahiatia mēnā anake ka wehewehe i ō momo rerekētanga — he putea e hokona ana i te hiako me te kānawehi. Ki te kore, he kōwhiringa engari he pai ki te tuku; he mea rapu noa te rauemi.

tauira

Te mōrahi o ngā pūāhua 100. He tuhinga kore utu e whakaahua ana i te tānga, i te whakairoiro rānei: He rārangi, he ira pōro, he paisley, he putiputi, he heringi. He ture anō - me whai mēnā koinā te mea rerekē.

rōpū_tau me te ira tangata

Ko enei e rua pūmau-rōpūMe rite te uara o ia momo rerekētanga o tētahi rōpū.

rōpū_tau: whānau hou, pēpi, tamaiti nohinohi, tamariki, pakeke — kotahi te uara mō ia hua.

ira: tāne, wahine, ira-takitahi.

Mena he kākahu tino pai mō ngā tāne me ngā wāhine, koinā ngā rōpū tūemi motuhake e rua, ehara i te rōpū kotahi he ira tangata whakauru. He rerekē ngā tapahi, he rerekē ngā rahi, ā, kei te whiriwhiri te kaihoko i waenga i ngā hua kaua i waenga i ngā kōwhiringa.

Ripanga tohutoro

5. Ngā tauira whāngai tūturu

XML (Google RSS 2.0)

E rua ngā momo rerekētanga o tētahi rōpū e ono ngā momo rerekētanga. Mātakihia ngā mea e rerekē ana, me ngā mea kāore e rerekē ana.

xml

<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
  <channel>
    <title>Example Store — Product Feed</title>
    <link>https://example.com</link>

    <item>
      <g:id>SWTR-MERINO-CREW-NAV-M</g:id>
      <g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
      <g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
      <title>Merino Crew Neck Sweater — Navy, Medium</title>
      <description>Fine-gauge 100% merino wool crew neck. Ribbed cuffs and hem, regular fit. Machine washable on wool cycle.</description>
      <link>https://example.com/merino-crew-sweater?colour=navy&amp;size=m</link>
      <g:image_link>https://cdn.example.com/swtr-merino-navy-1.jpg</g:image_link>
      <g:additional_image_link>https://cdn.example.com/swtr-merino-navy-2.jpg</g:additional_image_link>
      <g:availability>in_stock</g:availability>
      <g:price>89.00 EUR</g:price>
      <g:brand>Example</g:brand>
      <g:gtin>5012345678900</g:gtin>
      <g:mpn>SW-MC-NAV-M</g:mpn>
      <g:condition>new</g:condition>
      <g:google_product_category>1604</g:google_product_category>
      <g:color>Navy</g:color>
      <g:size>M</g:size>
      <g:size_system>EU</g:size_system>
      <g:size_type>regular</g:size_type>
      <g:material>Merino Wool</g:material>
      <g:gender>male</g:gender>
      <g:age_group>adult</g:age_group>
      <g:custom_label_0>core</g:custom_label_0>
      <g:custom_label_1>full-size-run</g:custom_label_1>
    </item>

    <item>
      <g:id>SWTR-MERINO-CREW-CHR-L</g:id>
      <g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
      <g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
      <title>Merino Crew Neck Sweater — Charcoal, Large</title>
      <description>Fine-gauge 100% merino wool crew neck. Ribbed cuffs and hem, regular fit. Machine washable on wool cycle.</description>
      <link>https://example.com/merino-crew-sweater?colour=charcoal&amp;size=l</link>
      <g:image_link>https://cdn.example.com/swtr-merino-charcoal-1.jpg</g:image_link>
      <g:availability>out_of_stock</g:availability>
      <g:price>89.00 EUR</g:price>
      <g:brand>Example</g:brand>
      <g:gtin>5012345678931</g:gtin>
      <g:mpn>SW-MC-CHR-L</g:mpn>
      <g:condition>new</g:condition>
      <g:google_product_category>1604</g:google_product_category>
      <g:color>Charcoal</g:color>
      <g:size>L</g:size>
      <g:size_system>EU</g:size_system>
      <g:size_type>regular</g:size_type>
      <g:material>Merino Wool</g:material>
      <g:gender>male</g:gender>
      <g:age_group>adult</g:age_group>
      <g:custom_label_0>core</g:custom_label_0>
      <g:custom_label_1>broken-size</g:custom_label_1>
    </item>

  </channel>
</rss>

E whā ngā mea hei whakanui:

1. He ōrite te ID_rōpū_taonga me te taitara_rōpū_taonga; kāore te id me te taitara i te pera.
2. kei roto i te hononga ngā tawhā hononga-hohonu nō reira ka tau te pānuitanga ki te āhua tika kua tīpakohia i mua. Ka mawhiti te & e ai ki te & — ​​e hiahiatia ana i roto i te XML, ā, he pūtake auau o ngā rahunga wetewete.
3. he rerekētanga motuhake a image_link. E anga ana ngā rarangi kahurangi e rua ki te whakaahua kahurangi. Ko te tuku i tētahi whakaahua toa mō ngā tae katoa te tuarua o ngā hapa rerekētanga e tino kitea ana i muri i te ngaronga o ngā ID rōpū.
4. Kua tohua te rarangi kāore i te wātea mā te custom_label_1, kia taea ai te tango atu, te whakaheke rānei i te tono me te kore e tangohia mai i te whāngai.

CSV / TSV

Ko ngā raraunga ōrite, kua papatahi. Rārangi pane me ngā momo rerekē e rua:

csv

id,item_group_id,item_group_title,title,description,link,image_link,availability,price,brand,gtin,condition,google_product_category,color,size,size_system,material,gender,age_group,custom_label_0
SWTR-MERINO-CREW-NAV-M,SWTR-MERINO-CREW,Merino Crew Neck Sweater,"Merino Crew Neck Sweater — Navy, Medium","Fine-gauge 100% merino wool crew neck.",https://example.com/merino-crew-sweater?colour=navy&size=m,https://cdn.example.com/swtr-merino-navy-1.jpg,in_stock,89.00 EUR,Example,5012345678900,new,1604,Navy,M,EU,Merino Wool,male,adult,core
SWTR-MERINO-CREW-CHR-L,SWTR-MERINO-CREW,Merino Crew Neck Sweater,"Merino Crew Neck Sweater — Charcoal, Large","Fine-gauge 100% merino wool crew neck.",https://example.com/merino-crew-sweater?colour=charcoal&size=l,https://cdn.example.com/swtr-merino-charcoal-1.jpg,out_of_stock,89.00 EUR,Example,5012345678931,new,1604,Charcoal,L,EU,Merino Wool,male,adult,core

Ko te CSV te wāhi e puta ai te nuinga o ngā pakaru o te ao tūturu, nā te mea me whakahua ngā tohu i roto i ngā taitara me ngā whakaahuatanga, me huna hoki ngā tohu i roto i ngā āpure kua whakahuahia. Mena kei roto i ō taitara ngā tohu — ā, tata tonu te whai tohu i ngā taitara hua me te tae me te rahi — whakamahia te TSV hei utu. Kāore rawa ngā ripa e puta i roto i ngā raraunga hua, ā, ka ngaro katoa te akomanga o ngā pepeke tātari.

JSON

Mō te horomanga e hangai ana ki te API:

json

{
  "products": [
    {
      "id": "SWTR-MERINO-CREW-NAV-M",
      "item_group_id": "SWTR-MERINO-CREW",
      "item_group_title": "Merino Crew Neck Sweater",
      "title": "Merino Crew Neck Sweater — Navy, Medium",
      "link": "https://example.com/merino-crew-sweater?colour=navy&size=m",
      "image_link": "https://cdn.example.com/swtr-merino-navy-1.jpg",
      "availability": "in_stock",
      "price": { "value": "89.00", "currency": "EUR" },
      "brand": "Example",
      "gtin": "5012345678900",
      "condition": "new",
      "google_product_category": "1604",
      "variant_attributes": {
        "color": "Navy",
        "size": "M",
        "size_system": "EU",
        "material": "Merino Wool"
      },
      "gender": "male",
      "age_group": "adult"
    }
  ]
}

He oma rahi katoa

E ono ngā momo — e rua ngā tae × e toru ngā rahi — me te tauira ID e kitea ana:

Kotahi te rahi e toe ana i te waro, e toru. Kei te Wāhanga 9 ngā mea hei mahi mō tēnā.

6. Hongere i ia hongere

He ariā whānui tēnei. Kāore te whakatinanatanga. Anei te āhua o ngā rerekētanga e tumanakohia ana e ia wāhi nui, me ngā rerekētanga o ia wāhi.

Pokapū Hokohoko / Kaihokohoko a Google

Ko te tino whakaritenga, me te whakatinanatanga tohutoro e tangohia mai ana e te nuinga o ngā hongere kē atu.

• ko te ID_rōpū_taonga hiahiatia mō ngā rārangi kore utu, me ngā pānuitanga Hokohoko i Brazil, Wīwī, Tiamana, Hapani, te UK me te US, i ngā wā katoa ka tukuna ngā momo rerekē.
• Me whakakī ngā huanga e tautuhi ana i ngā momo kākahu: me whai tae me te rahi mō ngā kākahu i aua mākete.
• E hiahiatia ana te ira tangata me te rōpū_tau mō ngā kākahu, ā, me ōrite hoki puta noa i te rōpū.
• Me tino ōrite te whārangi taunga ki ngā uara rerekē i tukuna, ki te kore ka tūpono koe ki tētahi Uara kore ōrite (ngokingoki whārangi) whakahē.
• Ka whakataetae takitahi ia momo i roto i te hokohoko. Ka whiriwhiria e Google ko wai te mema o te rōpū hei whakaatu mō tētahi patai kua hoatu, nō reira, ki te kore e oti te rōpū, he ngoikore ake te puna kaitono.
• me 500×500 pika te rahi o te hononga_whakaahua mō ngā kākahu — he iti rawa tēnei e whakatinanahia ana mai i 31 January 2027, he mea tika kia arotakehia ināianei kaua e hohoro.

Tuhipoka mahi: Ka ripoata te Merchant Center i te taumata momo (id), ehara i te taumata rōpū. Hei aromatawai tika i tētahi hua, me whakakotahi koe mā te item_group_id — he tino māmā ake tēnei mēnā he ma, he pumau hoki te ID rōpū.

Meta (Facebook me Instagram)

Ka whakamahia e Meta te ingoa āpure kotahi me ngā herenga rerekē, me te tauira whakaatu tino rerekē.

• ka taea e te item_group_id te tae atu ki Ngā tahua 100 a ko tairongo ki ngā reta iti.
• tae me te rahi e whakaaetia ana kia tae atu ki Ngā tahua 200.
• Ngā uara wātea e whakamahia ana ngā mokowā, ehara i te raro: kei roto i te taonga, ehara i te mea kei roto i te taonga. Mā tēnei rerekētanga kotahi ka nui ake ngā whāngai Meta e wehe atu i tētahi atu, ina koa ka whakamahia anōtia he whāngai Google.
• I roto i ngā Toa me ngā mata taipitopito hua, ka whakaatuhia he huinga kua whakarōpūtia tika pēnei kotahi te hua me te kōwhiringa rerekē, kaua ki ētahi rārangi tata rite tonu.
• Ka whakamahia e ngā pānuitanga putumōhio Advantage+ te rōpū hei karo i te whakaatu i ngā putanga e ono o te hāte kotahi i roto i te carousel kotahi ki te kaiwhakamahi — ka puta he pānuitanga auau me ngā whakaaro maumau i roto i te putumōhio kore-rōpū.
• Ko te pūrongo taumata-rerekētanga i roto i te Kaiwhakahaere Tauhokohoko e whakawhirinaki ana ki te rōpū tika.

Tuhipoka mahi: Kaua e tohu i a Meta ki tō whāngai Google kāore anō kia whakarerekētia. I te iti rawa, hurihia te wātea, me te tirotiro i ngā herenga pūāhua. Ko te nuinga o ngā tūāpapa whāngai — tae atu ki te Whāngai — ka whakahaerehia tēnei hei huringa taumata-hongere kia kore ai e pāngia ngā raraunga pūtake.

TikTok

• ka taea e te item_group_id te tae atu ki Ngā tahua 150.
• Ko te sku_id te tohu motuhake mō ia momo rerekētanga — me whai uara motuhake ia rarangi momo rerekētanga.
• tae me te rahi e whakaaetia ana kia 200 ngā pūāhua.
• e whakaaetia ana kia 255 ngā pūāhua mō te taitara; e whakaaetia ana kia 10,000 ngā pūāhua mō te whakaahuatanga; e tumanakohia ana kia whakamahia he kāwai_hua_google.
• Ko TikTok te hongere tino pakari mō whakaahua motuhake ki ngā momo rerekētanga. Ka whakaatuhia e ngā kāri hua he kōwhiringa rerekētanga, ā, ko ngā rerekētanga e whakamahi tahi ana i te whakaahua whānui kotahi ka kino ake te mahi. Ki te tapahia e koe tētahi kokonga i roto i tō paipa whakaahua, kaua e tapahia ki konei.

Pinterest

• E whai tata ana i te tauira a Google; ka whakarōpūhia ngā momo rerekē e te item_group_id.
• Ka whakaatuhia e Pinterest ngā momo rerekē i roto i te Pin Hua kotahi me ngā kōwhiringa ka taea te whiriwhiri.
• He mea nui rawa te kounga o te ahua me ngā ōwehenga āhua poutū — he mata tirotiro tirohanga a Pinterest, ā, ko ngā ahua rerekē kāore i te motuhake, kāore e tiakina.

Amazon

e mahi ana a Amazon e kore whakamahia te item_group_id, ā, ki te kore e whakamahia, ka nui te maumau o te mahi.

Ka whakamahia e Amazon tētahi tikanga mārama tauira whanaungatanga mātua/tamaiti:

• A matua ASIN kua hangaia hei rārangi kāore e taea te hoko.
• ia tamaiti ASIN e tohutoro ana i te matua mā roto i ngā āpure parent_sku / parent_child.
• A kaupapa rerekētanga me whakapuaki — SizeColor, Size, Color, SizeName-ColorName me ērā atu, e rerekē ana i runga i te kāwai.
• Me tika te kaupapa mō taua kāwai; kāore e wātea ana te ingoa kaupapa kotahi i ngā wāhi katoa.

Mena kei te kaweake koe ki a Google me Amazon mai i te pūtake kotahi, whakaarohia tēnei hei panonitanga tūturu, kaua e whakaingoa anō i te āpure. Me hanga e tō paparanga whāngai te rārangi matua, me tuku te kaupapa, me te mahere i ngā tamariki ki reira.

Ngā mākete ā-rohe me ngā miihini whakatairite

He tikanga anō tā ngā hongere MENA o Turkey me te whānui, ā, he maha ngā wā ko ēnei te rerekētanga i waenga i te rārangi mahi me te rārangi pakaru i roto i ēnei mākete.

• Trendyol e whakamahi ana i tana ake tauira matua/tamaiti me tētahi huinga huanga motuhake mō ia kāwai. He āpure hanganga motuhake te tae me te rahi, ā, he rerekē ngā rārangi huanga e hiahiatia ana i runga i te kāwai.
• Akakçe a Koretake he miihini whakatairite utu. Ko te tikanga e tumanakohia ana e rātou kia kotahi te rarangi mō ia SKU ka taea te hoko, ā, ko ngā rarangi tata rite tonu ka tātarihia — nō reira ko te tuku i tētahi oma rahi tonu me te kore he raraunga kua rerekētia ka taea te whakaiti i te tirohanga, kaua te whakanui ake.
• Hepsiburada a N11 ka tautuhia e ia o rātou ake kī whakarōpū rerekē me ngā huanga e hiahiatia ana.

Koinei te wāhi e kore ai e tutuki ngā taputapu whāngai whānui ā-ao, ā, ka tangohia marietia e te huanga i maheretia hētia tētahi kāwai katoa mai i te mākete.

Tauritenga

7. Wehewehe, hinga rānei?

Ko te tuku i ngā momo rerekē katoa te taunakitanga taunoa, engari ehara i te mea he tika katoa. Ko te pātai tūturu, mehemea ka whakarerekē te momo rerekē i tā te kaihoko e hiahia ana.

Tukuna mai ngā momo katoa ina…

• Ko te rerekētanga ko te whakatau hoko. Kāore he hoko e pā ana ki ngā kākahu, ngā hu, me ngā mea katoa kāore i te tika te rahi.
• He rerekē ngā taonga i ia momo. Te pānuitanga i tētahi hua ko te rahi 3XL anake te kōwhiringa e toe ana, he moumou moni.
• He rerekē te utu i runga i te momo. Ka puta he kore taurite o te utu, ā, ka riri te kiritaki mēnā ka whakaaturia te €89 ina ko te utu mō te kōwhiringa kua tīpakohia he €119.
• Kua tohua te tono rapu ki ngā momo rerekētanga. Ka rapu te iwi i te kupu "navy merino sweater medium." Kāore e taea te whakatauranga mō tēnā me te kore e tuku.

Whakataka ki tētahi momo rerekē ina…

• He nui rawa te rārangi ingoa, ā, he ōrite te nuinga. He iti noa ngā hua e puta mai i te whaanuitanga katoa o tētahi kaihokohoko taputapu me ngā SKU e 200,000, ā, ko te 60% he rerekētanga roa noa iho, engari ka utua e ia te tukatuka whāngai me te uaua o te kaupapa.
• Ka whiua e te hongere ngā tāruarua tata. He maha ngā miihini whakatairite e tātari ana i ngā rarangi auau; ka taea e te oma rahi tonu te whakaiti i te tirohanga.
• Kāore te rerekētanga e pā ki te utu, te ahua, te waatea rānei. Mena he ōrite katoa ngā momo tekau mā rua i ngā huarahi arumoni katoa, ka puta he haruru i ngā rarangi tekau mā rua, ehara i te tohu.

Ina hinga koe, whiriwhiria te māngai i te wā tika: te momo tino hokohoko kei roto i te taonga, ehara i te rarangi tuatahi i runga i te ara pīpā. Koinei tonu te wāhi e whiwhi ai ngā raraunga mahi i tōna tūranga i roto i te whāngai — ka taea e ngā raraunga GA4, tūāpapa rānei te tīpako aunoa i te māngai, kaua e waiho kia whakarōpūtia.

He ara waenga

Wehewehea i runga i te tuaka e ārahi ana i te whakatau; hinga i runga i te tuaka kāore.

Mō ngā hu, ko te tikanga o tēnā kotahi te rarangi mō ia tae, me ngā rahi kua whakapikohia — ko te tae te tuaka kitenga, ko te rahi te tirotiro taurite e puta ana i te whārangi. Mō tētahi hua e akiaki ana te kaha i te utu, wehea i runga i te kaha, ā, whakawhāitihia i runga i te tae.

8. Ngā hapa rerekētanga e 12 e tino kitea ana

Ko ngā hapa 1, 2, 4 me te 11 te nuinga o ngā mea e kitea ana e tātou i roto i ngā arotake tūturu. Kāore tetahi o ēnei he uaua; kāore e kitea katoatia kia tirohia rā anō e tetahi.

9. Ngā rahi pakaru me te hauora o ngā taonga

A oma rahi pakaru he hua e ora ana tōna rōpū engari kāore e taea te hoko — he hāte e wātea ana i roto i ngā rahi XS me te 3XL anake, he hū e rua ngā rahi kei roto i te iwa.

He mea nui ake tēnei i te āhua e kitea ana. Ina pāwhiritia e te kaihoko tētahi pānuitanga mō tētahi hua, ā, ka kitea kāore e wātea ana tōna rahi, kua utua e koe tētahi pāwhiri kāore i taea te huri, ā, kua pau te pai o te waitohu ki te mahi i tēnā. I te nuinga o te wā, ka taea e ngā hua rahi-whatu te whakapau i tētahi wāhanga nui o te tahua, engari kāore e tino whai wāhi ki te moni whiwhi.

Te kimi i a ia

Tātaitia, mō ia tūemi_group_id:

size_availability_ratio = in_stock_variants / total_variants

Kātahi ka mahi i runga i ngā paepae. He tīmatanga whai hua:

Taumahahia tēnei mā te tono, kaua e tatau noa. He iti ake te hiranga o te ngaronga o te XXS me te XXL i te ngaronga o te M me te L, arā, ko te nuinga o te rōrahi. Ko te ōwehenga e ōrite ana te whakahaere i ngā rahi katoa ka iti ake te tauhohenga ki te ngaronga o ō rahi matua.

Te mahi i runga i taua mea

Ko te whakatinanatanga tino ma ka tohu i te āhua i roto i te whāngai, kaua e tango i te hua:

xml

<g:custom_label_1>broken-size</g:custom_label_1>

Mā te tāpiri i te tohu, kaua te muku, ka tiakina te hītori o te hua i roto i te hongere, ā, ka taea e koe te whakahohe anō ina hoki mai ngā taonga. Mā te tango me te tāpiri anō ka tautuhi anō i te ako.

E rua atu ngā whakapainga e tika ana kia hangaia:

• Whakauru atu ki ngā mahi hokohoko. He tohu hoko te rārangi pakaru-rahi e auau ana, ehara i te raruraru pānuitanga noa iho.
• Tirohia anō ia tukutahitanga. Ka neke te taonga; me neke tahi te tohu me ia. He kino ake te rārangi rahi-whatu pumau i te kore, nā te mea ka pehia ngā hua kua whakakīia anō.

10. Te whakamahi i ngā momo rerekē mō te wehewehenga kaupapa

Kia tika te hanganga o ngā momo rerekē, ka huri te raraunga hei paparanga wehewehe — koinei pea te whakamahinga tino nui o te whāngai momo rerekē ma.

E rima ngā āpure tapanga_rite (0–4) e whakaratohia ana e Google. Ka whakaaetia ngā uara tūpono, ā, kei te wātea noa iho mō tō ake arorau kaupapa. Ko ngā raraunga rerekē te whakaurunga tino pai.

He kaupapa whai hua

Mēnā kua whakatinanahia ēnei, ka māmā ake te arorau o te kaupapa whakatairanga:

• Whakanuia te tono hokohoko tino pai + te oma rahi-katoa + te tawhē nui
• Kaua e whakaurua te rahi-pakaru ki te rapunga
• Hoatu he kaupapa motuhake mā te whakamahi i te tROAS kaha
• Wehea te ss26 ina tīmata te wā

Te Mahi Tino Pai me te Painga+

He aunoa te nuinga o ngā mea e rua, ā, ka taea te wehewehe i te taumata whāngai atu he mea nui, kaua e iti iho. Kāore koe e whakahaere ana i te tono taumata-kupumatua, nō reira ko te whāngai te mea matua hei ārahi i te whakapaunga.

I roto i te Performance Max, ka akiakihia ngā tapanga ritenga rōpū rawa me te rōpū rārangi hanganga. Ko te wehewehe i tētahi rōpū rawa hopu-katoa kotahi ki ngā rōpū e hangai ana ki te tawhē, ki ngā rōpū hauora-rakau rānei, tētahi o ngā ara hanganga torutoru e toe ana, ā, e whakawhirinaki katoa ana ki te whakakīia o ngā tapanga mai i ngā raraunga tūturu.

I roto i ngā pānuitanga putumōhio Advantage+, mā te whakarōpū tika ka ārai i te carousel kei whakakīia ki ngā atarangi e ono o te hāte kotahi — ā, mā ngā whakamāramatanga huinga hua i hangaia i runga i ngā huanga rerekē ka taea e koe te wehe i te rarangi hokohoko rapu mai i te rarangi hokohoko arotau anō.

Te whakarei ake i ngā tapanga ki ngā raraunga mahi

Ka pirau ngā tapanga tūmau. Ko te pukapuka tino hokohoko i tohaina i te wā kua hipa he kōrero teka mō tēnei wā.

Mā te whakatinanatanga kaha ake ka tatau anō i ngā tapanga mai i ngā raraunga mahi ora — te moni whiwhi GA4, te reiti tahuritanga, ngā tatau tirohanga — i runga i ia tukutahi whāngai. Ka ngaro aunoa te hua e mutu ana te hoko i te hokohoko pai rawa atu; ka uru atu te hua e tīmata ana te hoko ki roto. He wāhanga matua tēnei o te tikanga o te whakarei ake i te whāngai i roto i te mahi, ā, koinei te rerekētanga i waenga i ngā tapanga e ārahi ana i te tahua me ngā tapanga e whakaahua noa ana i te hauwhā whakamutunga.

11. Te ine i te mahi rerekētanga

Ko ngā raraunga taumata-rerekētanga te wāhi e hinga mārire ai te nuinga o ngā pūrongo.

Te raruraru whakahiato. Kei te taumata ID te pūrongo a te Merchant Center me ngā Pānui. Ka puta he hāte i roto i ngā momo 20 hei rarangi 20, ia rarangi he wāhanga iti o te rōrahi, kāore he mea nui takitahi. Ko te whakatau i tangohia mai i tētahi rarangi momo kotahi he haruru pea.

Tātarihia i ngā taumata e rua i ngā wā katoa:

1. Taumata rōpū (id_rōpū_taonga) — ka mahi i tēnei hua mahi? Te whakapaunga katoa, ngā tahuritanga me ngā moni whiwhi puta noa i ngā mema katoa.
2. Taumata rerekētanga (id) — e kōwhiringa Kei te mahi? Ko ēhea ngā tae ka hokona, ko ēhea ngā rahi ka pau tuatahi, ko ēhea ngā huinga kāore e nekehia.

Ko te tuarua kei reira ngā kitenga whakamere. Ka whakautua e ia ngā pātai e arohia ana e te hokohoko: he toru ki te kotahi te hokonga o te navy i te waro? He pai ake te hurihanga o ngā momo rahi L nā te mea kei roto tonu i te toa? Kei te whakahekehia e te tae kotahi te toharite o te rōpū?

Ngā inenga e tika ana kia aroturukihia mō ia rōpū:

He kōrero mō te tohutoro. He maha ngā wā ka kite te kaihoko i tētahi pānuitanga mō tētahi momo, ā, ka hoko i tētahi atu — ka pāwhiri i te navy, ka hoko i te waro. Nō reira, ki te tangohia te ROAS taumata-momo, ka hē te tohu. Kaiwhakawā hua i te taumata rōpū; whakamahia ngā raraunga rerekē hei mārama ki ngā whanonga, kaua hei whakatau tono mō ngā tauira angiangi.

12. Rārangi arowhai i mua i te whakarewatanga

Whakahaerehia tēnei i mua i te pana ora i tētahi whāngai rerekē, me muri i tētahi huringa hanganga.

hanganga

•  He tuakiri ahurei tō ia momo
•  He rite tonu te tūemi_group_id o ia mema o te rōpū
•  i ahu mai te item_group_id i tētahi āpure pūtake pumau, ā, kāore e rerekē i waenga i ngā kaweake
•  Ka whakamahia e te item_group_id te anga rite tonu puta noa i te whāngai katoa
•  He rerekē te iti rawa o te kotahi o ngā āhuatanga e tautuhi ana i te rerekētanga i ia mema
•  kei reira te taitara_rōpū_taonga, ā, he ōrite puta noa i te rōpū

huanga

•  ka whakamahia e te tae ngā ingoa tae noa — kāore he hex, he tau, he reta takitahi rānei
•  Ka wehea ngā tae maha ki te /, te tuatahi ki te tuatahi
•  kua whakatauritea ngā uara rahi puta noa i te rārangi katoa
•  Ka whakapuakina te size_system i te wāhi e hoko ana koe puta noa i ngā rohe rahinga
•  He ōrite te ira tangata me te rōpū_tau i roto i ia rōpū
•  ka whakakīia ngā rauemi me ngā tauira ki te wāhi e tautuhia ai te rerekētanga

Ngā hononga me ngā whakaahua

•  Ka tau te hononga o ia momo ki te āhua tika kua tīpakohia i mua
•  ka mawhitihia a & i roto i te XML
•  he rerekētanga motuhake te hononga_image, ehara i te ahua toa tiritahi
•  Ka tutuki ngā whakaahua i ngā rahinga iti rawa mō ia hongere

Ngā panonitanga hongere

•  kua whakatikatikaina te wetereo wātea mō ia hongere (kei roto i te taonga me te kei roto i te taonga)
•  E whaitia ana ngā herenga pūāhua mō ia hongere
•  Ka hangaia e Amazon ngā rārangi matua, ka whakapuaki i tētahi kaupapa rerekētanga tika
•  Ngā huinga huanga mākete ā-rohe kua maheretia mō ia kāwai

Operations

•  Ka rite te auau whakahou ki te tere o te neke o ngā taonga
•  Ka rere te kimi i te rahi pakaru i runga i ia tukutahitanga
•  Ka oma te tirotiro i te tau-tārite i mua i te kaweake
•  Ka whakamanahia e te whāngai he XML/CSV kua hangaia pai i mua i te whakaputanga
•  Kua whirihorahia te whakatūpato mō ngā hekenga ohorere o te tatau hua

13.FAQ

Me tuku e au ia momo putanga katoa? Kāore i te wā katoa, engari āe mō ngā kākahu me ngā hu, ko te rahi me te tae te whakatau hoko. Mō ngā rarangi pukapuka rite tonu, mō ngā hongere rānei e tātari tata ana ki ngā tārua, mā te tuku i tētahi momo tohu kua whiriwhiria pai mō ia rōpū ka pai ake te mahi. Kōwhiria te tohu mā te mahi hoko me te taonga, kaua mā te ara pīpā.

Ka aha mēnā ka tangohia te tūemi_group_id? Ka kiia ia momo rerekē he hua kāore e pā ana. Ka ngaro te kōwhiringa momo rerekē i te mata o te ūnga, ka noho auau ngā pānuitanga, ka pakaru ngā pūrongo taumata momo rerekē, ā, i runga i a Google, tera pea ka rahua koe i tētahi whakaritenga — me whai item_group_id mō ngā rārangi kore utu me ngā pānuitanga Hokohoko i roto i ētahi mākete nui ina tukuna ngā momo rerekē.

Ka taea e ngā momo rerekē te utu? Āe. Ehara te utu i te āhuatanga e tautuhi ana i te momo, engari tera pea he rerekē mō ia momo — he nui ake te utu mō ngā rahi nui ake. Me ōrite te utu i tukuna ki te mea e whakaatuhia ana e te whārangi taunga mō taua momo.

Me noho tonu rānei ngā momo kua pau i roto i te whāngai? Ae. Puritia kia wātea: kāore i te wātea, kaua e muku. Mā te tango me te tāpiri anō ka tautuhi anō i te hītori o te tūemi i roto i te hongere. Ka tangohia atu i ngā kaupapa hohe mā te whakamahi i tētahi ture, i tētahi tapanga ritenga rānei.

Ka taea te whakauru i tētahi hua ki ngā rōpū e rua? Kāore. Ka whakaaetia e te item_group_id he uara kotahi mō ia tūemi. Mena he tino hononga tō te hua ki ngā rōpū ariā e rua, he raruraru whakarōpūtanga hokohoko tāu hei whakatau i te putanga whakarunga.

Me wehe ngā uara item_group_id mō ia hongere? Kāo — ā, kaua rawa. Whakamahia te rōpū arorau kotahi i ngā wāhi katoa. Ko te mea e rerekē ana i ia hongere ko te huringa ngā mea e pā ana ki tēnei: ​​ngā rohe pūāhua, te tauira, te wetereo. Puritia tētahi pūtake pono, ā, urutauhia i te kaweake.

Me pēhea taku whakahaere i ngā hua he kotahi te rahi? Tukuna te rahi hei rahi_kotahi, OS, OSFA rānei. Kaua e waiho kau mō ngā kākahu i ngā mākete e hiahiatia ana te rahi.

He momo hoahoa ōrite mā ngā tāne me ngā wāhine — kotahi te rōpū, e rua rānei? Tuarua. Me ōrite te ira tangata puta noa i te rōpū. He rerekē ngā momo tapahi me ngā rahi, ā, he rerekē ngā hua mai i te tirohanga a te kaihoko.

He aha ngā mea e tino pakaru ana i roto i te mahi? I roto i ā mātou arotake: ngā whakaahua toa kua tohaina puta noa i ngā momo tae, ngā uara item_group_id kua whakahoutia i ia kaweake, me te wetereo wātea i mau tonu mai i te whāngai Google ki Meta. Kāore e kitea ēnei e toru i roto i te atanga, ā, ka puta noa mai hei mahi ngoikore kāore i whakamāramatia.

Kei hea koe e waiho ana i tēnei

Ka whāngai te momo rerekē i te tika o te utu i te huarahi kāore e mahia ana e te nuinga o ngā hokohoko mamati. Kāore he whakatau auaha i roto i te item_group_id — he pumau, he tiritahi rānei, kāore rānei. Ka whai ngā uara tae i ngā whakaritenga, ka whakakahoretia rānei. Ka ōrite ngā whakaahua ki te momo rerekē, ka maumauria rānei te pāwhiri.

Koinei te rongo pai: he raruraru ka taea te whakaoti me te whakautu tino tika. Ko te mahi kei te pupuri tonu i tēnei raruraru — nā te mea ka huri ngā rārangi taonga i ia rā, ka neke ngā taonga i ia hāora, ā, ka whakarerekēhia e ia hongere āna whakaritenga i runga i tana ake wātaka.

Ko ngā pakihi e tika ana tēnei mahi ka whakahaere i te whāngai rerekētanga hei hanganga, kaua hei kōnae. Ka tangohia e rātou ngā ID rōpū mai i ngā raraunga pūtake pumau, ka whakataurite i ngā huanga i te pūtake, ka huri i ia hongere i te kaweake, ka tatau anō i te hauora o ngā rawa i ia tukutahitanga, ā, ka whakatūpato ina neke ohorere tetahi mea.

Koinei tonu te paparanga Whangai kua hangaia mō — ngā ture whāngai mō te whakataurite i ngā huanga i te pūtake, te kimi i te rahi pakaru e tatau anō ana i ia tukutahitanga, Whakarei ake i te GA4 kia mau tonu te hou o ngā tapanga mahi, ā, kaweake hongere e whakamahi ana i te panonitanga tika mō ia o ngā ūnga 200+ me te kore e pā ki ō raraunga pūtake.

Ki te hiahia koe ki te mōhio ki te tūnga o tō ake hanganga rerekē i mua i te whakarerekē i tetahi mea, ko tā mātou taputapu arotake whāngai kore utu ka whiwhi i ngā kaute mō te whāngai o nāianei mō te otinga, te kounga raraunga me te hauora hangarau — tae atu ki te whakarōpūtanga rerekē — me te kore utu.