Whakaarohia tēnei āhuatanga noa: Kei te panuku haere tētahi kaihoko pea i roto i te Google Shopping, ā, ka kite i te koti kikorangi tino pai mai i tō toa. Ka pāwhiritia e rātou tō pānuitanga, me te hiahia ki te hoko, engari ka tau ki te whārangi hua e whakaatu ana i te koti whero. He kino atu rānei, kei reira te koti kikorangi, engari ko te rahi e hiahiatia ana e rātou kua tohua "kāore i te taonga," ahakoa kua kī tonu tō whare putunga i a rātou. Ko te mutunga? He manuhiri pekepeke, he pāwhiri pānuitanga maumau, ā, he hokonga ngaro. Ehara tēnei wheako whakarihariha i te mea onge; he hua tika mai i ngā hapa i roto i te whāngai momo hua.
I roto i te ao whakataetae o te hokohoko ipurangi, ko te angitu e whakawhirinaki ana ki te haerenga pai a te kiritaki. Ko ngā momo hua—ngā rahi rerekē, ngā tae rerekē, ngā rauemi rerekē, ngā kaha rerekē rānei o tētahi hua kotahi—kei te pūtake o tēnei haerenga. Ina whakahaerea tika, ka tukuna he kōwhiringa me te whai hua. Ina whakahaerea kinotia, ka waiho hei pūtake nui o te raruraru, ka panaia atu ngā kiritaki, ka whakangaro hoki i tō hua. Ko te kī ki te whakahaere i tēnei raruraru kei roto i te whakahaere i ngā raraunga o tō hua, inā koa mā te whakarite i tō... kai momo hua he tika, he whānui, ā, he tino hototahi ki tō tūāpapa hokohoko ipurangi.
Ka wetewetehia e tēnei tuhinga ngā hapa rerekētanga hua e tino kitea ana, ka tūhuratia ō rātou pānga whānui ki te mahi a tō hokohoko, ā, ka whakaratohia hoki ngā mahi pai hei arotau i tō whāngai mō ngā tahuritanga mōrahi me te makona o ngā kiritaki.
He aha ngā momo hua, ā, he aha te mea nui ai?
Ko te pūtake o te momo hua he putanga motuhake o te hua matua. Engari i te hanga i tētahi whārangi hua motuhake mō ia tae o te tīhāte, ka taea e koe te whakarōpū i a rātou katoa i raro i te rārangi matua kotahi, ka hangaia he wheako hokohoko ma, ngāwari ake hoki. Ko ngā āhuatanga noa o te momo ko:
- kakahu: Rahi, Tae, Taurite, Rauemi
- Te Hangarau: Tae, Pūmanawa Rokiroki, Rahi Mata
- Taonga: Rauemi, Whakamutunga, Tae, Rahi
- ataahua: Atarangi, Kakara, Rōrahi
Ehara i te mea he mahi whakahaere noa iho te hanganga tika o ēnei momo; he mahi rautaki nui hoki. Anei te take:
- Wheako Kaihoko Whakapai Ake (CX): Mā te whakarōpū i ngā momo rerekē ka māmā ake te tirotiro. Ka taea e ngā kaihoko te whakawhiti i waenga i ngā kōwhiringa rerekē i runga i te whārangi kotahi, te whakataurite i ngā tae, te whakaū rānei i ngā rahi me te kore e whakatere haere i roto i ngā hua rapu. Mā tēnei ka whakaitihia te waku, ā, ka maeneene ake te huarahi ki te hoko.
- Te Hokohoko me te Pānuitanga Whakapai Ake: Ka whakawhirinaki ngā hongere hokohoko pēnei i a Google Shopping me Facebook Ads ki ngā raraunga rerekē kua whakaritea kia pai ai te mahi. Mā te whāngai kua whakaritea pai ka taea e ēnei tūāpapa te whakaatu i te putanga tino tika o tō hua i roto i ngā hua rapu, ā, ka taea hoki e rātou ngā āhuatanga kaha pēnei i ngā pānuitanga hihiri e rite ana ki ngā hiahia motuhake o ngā kaiwhakamahi.
- Whakahaerenga Rarangi Pai: Kei ia momo ahurei (hei tauira, he "T-Hāte Waenga, Kahurangi") tana ake Wāhanga Pupuri Taonga (SKU) me te taumata rarangi taonga. Mā te whāngai ma ka whakarite kia tika ō raraunga taonga puta noa i ngā hongere hoko katoa, ā, ka ārai i a koe kei pānuitia ngā taonga kāore i te taonga, kei kore rānei e whakatairanga i ngā hua e wātea ana.
Ngā Kaikōhuru Wahangu: Ngā Hapa Whāngai Rerekē Hua Noa
Ahakoa te āhua māmā noa iho o te ariā o ngā momo rerekētanga, ko te whakatinanatanga hangarau i roto i te whāngai raraunga te wāhi e ngoikore ai te nuinga o ngā pakihi. He maha ngā wā he ngawari noa iho ēnei hapa engari he pānga kino nui. Ko te pūtake o te whakahaere momo rerekētanga i roto i te nuinga o ngā whāngai he huanga e kiia nei ko te item_group_id. Ka honoa e tēnei tohu ngā momo rerekētanga katoa o tētahi hua kotahi. Ina he te whakahaere i tēnei, i ētahi atu huanga momo rerekētanga rānei, ka rere ngā raruraru puta noa i tō mahi hokohoko ipurangi katoa.
He Rōpū Hē, ā, kāore i te ōrite te `item_group_id`
Ko te Problem: Ko tētahi tēnei o ngā hapa tino nui. Ka puta tēnei ina kore ngā momo rerekē o te hua kotahi e tohaina ki te item_group_id kotahi, ka puta ai rātou hei hua motuhake, kāore he hononga i roto i ngā hongere hokohoko. Ka taea hoki te rerekē te tupu, ina whakarōpūhia ngā hua motuhake i raro i te ID kotahi.
Te mutunga: Ka pakarukaru, ka pōhēhē hoki ō rārangi hua. Mā te rapu "hāte pōro tāne" ka kitea pea e rima ngā rārangi motuhake mai i tō toa—kotahi mō ia tae—kaua ko te rārangi kotahi, kua whakakotahihia me ngā kōwhiringa tae. Ka whakararuraru tēnei i te whārangi hua rapu, ka akiaki i te kaiwhakamahi ki te mahi i ētahi atu mahi, ā, ka āhua pōrearea tō waitohu. Ka ārai hoki i ngā papaaho pānuitanga ki te mārama ki tō rarangi hua, ka iti ake ngā kaute kounga pānuitanga me te kore e whai hua te mahi kaupapa.
Ngā Raraunga Taonga me te Wātea Hē
Ko te Problem: E kī ana tō whāngai kei roto i te taonga tētahi momo hua ina hokona katoatia, i te ritenga kē rānei. Ka puta tēnei momotu hononga ina kore te whāngai raraunga e whakahoutia i ngā wā katoa kia whakaata i ngā hoko me ngā huringa o te rarangi taonga i runga i tō tūāpapa hokohoko ipurangi.
Te mutunga: He ara tika tēnei ki te moumou moni pānuitanga me te riri o te kiritaki. Ka utua e koe te pāwhiri kotahi kia kitea ai e te kaiwhakamahi kāore te taonga pānuitanga e wātea ana. Ehara i te mea ka puta he wā pōturi me te ngaronga o te hoko engari ka kino hoki te whakawhirinaki o te waitohu. I roto i te wā, ka whiua pea tō pūkete e ngā papa pānuitanga mō te whakarato tonu i ngā mōhiohio wātea hē, ka iti ake te kitea.
Ngā Huanga Rerekētanga Ngaro, Kāore rānei i te Taurite
Ko te Problem: Tērā pea kei te ngaro ngā raraunga rerekē nui i roto i te whāngai, pērā i te 'rahi' mō te hū, te 'tae' rānei mō te pēke ringaringa. He take nui anō hoki te kore taurite—hei tauira, te whakamahi i te "L," "Large," me te "lg" mō te rahi ōrite puta noa i ngā hua rerekē, te "Navy Blue" me te "Navy" rānei mō te tae ōrite.
Te mutunga: Ka kore e kitea ō hua i roto i ngā rapunga kua tātarihia mēnā kāore i oti, kāore rānei i te ōrite ngā raraunga. Mēnā ka tātarihia e te kiritaki tētahi hua rapu mō te "Rahi 10," kāore tō hu e puta mai mēnā kua ngaro te huanga rahi, kua hē rānei te whakatakotoranga i roto i tō hu. kai momo hua. Ka tino whakawhāitihia e tēnei te toro atu o tō hua. Hei tāpiri, nā te koretake o ngā tikanga whakaingoa, kāore e taea e ngā tūāpapa te whakamahi i ngā ture aunoa, e kore rānei e taea e ngā kaihoko te whakataurite tika i ngā hua.
Ngā Mōhiohio Whārangi Taunga Kāore i te Taurite
Ko te Problem: E whakaatu ana te pānuitanga i tētahi momo rerekē (hei tauira, he kākahu matomato rahi waenga mō te $49), engari ka arahina te kaiwhakamahi e te hononga ki tētahi whārangi hua ka tīpakohia i mua tētahi momo rerekē (hei tauira, te kākahu kikorangi rahi nui mō te $55). He maha ngā wā ka puta tēnei i te whakamahi i tētahi URL hua whānui, kaua i tētahi hononga hohonu motuhake ki tētahi momo.
Te mutunga: Ka puta he momotu whakararuraru mō te kaiwhakamahi. I pāwhiritia e rātou tētahi mea motuhake, ā, ka haria rātou ki tētahi atu wāhi. Ahakoa kāore i te whakaarohia, ka hua ake he peke tonu mai i tēnei kare ā-roto. Ka puta hoki ngā whakahē a ngā tūāpapa pēnei i a Google, he kaupapa here tino pakari tā rātou e hiahia ana kia ōrite te mōhiohio i roto i te pānuitanga (te utu, te wātea, ngā taipitopito rerekē) me ngā mōhiohio kei te whārangi taunga.
Te Pānga Whānui o te Whāngai Hua Hē
Ahakoa te iti o ngā hapa takitahi, ka taea e te pānga whakaemi te kino ki te mahi a tō hokohoko ipurangi. He hapa kāore i te pai te whakahaere kai momo hua ka puta he pānga domino e pā ana ki ngā mea katoa mai i tō tahua hokohoko ki te ingoa o tō waitohu.
- Nga whakapaunga panui kua moumou: He moni tino kore e pau i ia pāwhiri i tētahi pānuitanga mō tētahi taonga kāore i te wātea, mō tētahi whārangi taunga taunga kāore i te ōrite rānei. Ka taea e tēnei koretake te whakanui ake i te utu hoko kiritaki (CAC) me te whakaiti i tō hokinga mai o ngā whakapaunga pānuitanga (ROAS).
- Wheako Kiritaki Kua Pakaru: He whakamate ngā riri me ngā pōhēhētanga i te tahuritanga mai o ngā kaihoko. Ina kore e kitea e ngā kaihoko tā rātou e rapu ana, ina tūtaki rānei ki ngā kōrero hē, kāore rātou e whakarērea noa i tā rātou kete hokohoko—tērā pea ka whakarērea e rātou tō waitohu mō ake tonu atu.
- Te iti o te tirohanga rapu: Ko ngā hongere hokohoko me ngā miihini rapu he mea nui ki ngā raraunga kounga teitei, pono hoki. Ko ngā whāngai kī tonu i ngā hapa ka whakahekehia ki ngā tūranga, ko te tikanga he iti ake te whakaaturanga o ō hua, ā, he iti iho ngā tūranga, ka hoatu he painga tika ki ō hoa whakataetae.
- Nga Mahi Karekau: Mā ngā raraunga hē ka puta he kohu pakanga i waenganui i ō rōpū hokohoko, hoko, me ngā rōpū rarangi taonga. Tērā pea kei te akiaki te hunga hokohoko i ngā hua e iti ana te taonga, engari kāore e taea e ngā mahi te mārama ki ngā mea e hokona ana, ā, ka ārai i te matapae me te tono anō.
Nga Tikanga Pai mo te Arotau i To Whangai Rerekē Hua
Ko te rongo pai, ka taea te ārai i ēnei hapa. Mā te whakamahi i tētahi huarahi rautaki me te pūnaha ki te whakahaere whāngai, ka taea e koe te huri i ō raraunga rerekē mai i te nama hei rawa kaha. Anei ngā tikanga pai hei whai.
Whakatūria he pūnaha `tau_rōpū_taonga` ōrite
Ko tō item_group_id te tūāpapa o tō hanganga rerekētanga. He māmā noa te ture: me rite tonu te item_group_id o ngā rerekētanga katoa o tētahi hua matua kotahi. Me motuhake tēnei ID ki taua rōpū hua. He tikanga noa, he mahi whai hua hoki ko te whakamahi i te SKU o te hua matua mō tēnei kaupapa. Whakamahia tēnei arorau puta noa i tō putumōhio katoa.
Whakapūmautia, Whakareitia hoki ō Huanga Taurite
Ko te ōritetanga te mea nui. Waihangahia he "papakupu raraunga" mō ō āhuatanga, ā, piri atu ki tēnā. Whakamahia tonutia te "Tae," kaua ko te "Tae." Whakamahia tonutia te "Nui," kaua ko te "Nui." Kaua e wareware ki ngā mea taketake; ki te mea he tauira, he rauemi, he taunga hoki tō tētahi hua, me whakarite kia whakaurua ēnei āhuatanga mō ia momo. Mā te nui ake o te taipitopito me te ōritetanga o ō raraunga, ka pai ake te tātari me te kimi a ngā kaihoko i ō hua.
Whakarite kia Tukutahi Ngā Raraunga Wā-Tūturu
Ehara tō whāngai i te tuhinga pumau; he whakaata ora ia o tō pakihi. Hei ārai i ngā hapa wātea, me whakahou tonu tō whāngai. Mō ngā pakihi he nui ngā tauwhitinga, he mea nui ngā whakahoutanga o ia rā, o ia hāora rānei. Ko te tikanga pai ko te whakamahi i tētahi pūnaha aunoa, mā te hononga API, mā tētahi tūāpapa whakahaere whāngai motuhake rānei, e tukutahi ana i ngā raraunga rarangi taonga i te wā tūturu.
Whakamahia he Pūhara Whakahaere Whāngai
Te whakahaere a-ringa i tetahi matatini kai momo hua mō ngā mano tini o ngā SKU he tunu hapa. Mā te tūāpapa whakahaere whāngai pērā i a Feedance ka aunoa, ka whakangawari hoki i tēnei tukanga katoa. Mā ēnei taputapu ka taea e koe te:
- Waihangahia ngā Ture mō te Whakapūmautanga: Horoia aunoatia, ā, whakapūmautia hoki ngā huanga puta noa i tō rārangi katoa (hei tauira, hurihia ngā tauira katoa o "Lg" me "L" ki "Large").
- Whakaputa Aunoa me te Tukunga Whāngai: Whakaritea he whakahōutanga aunoa, auau hoki ki ō hongere hokohoko katoa.
- Kimihia ngā Hapa i te Matatau: Tikina ngā matohi mō ngā raraunga ngaro, ngā take hōputu, me ētahi atu hapa noa i mua i te whakararuraru i ngā pānuitanga.
- Arotau mō ia Hongere: Whakaritea ngāwaritia tō whāngai matua kia tutuki ai ngā whakaritenga me ngā whakaritenga ahurei a Google, Facebook, Amazon, me ētahi atu hongere mai i te pūtake kotahi o te pono.
Whakahaerehia nga arotakenga i ia te wa
Kaua e whakatakoto noa, ka wareware noa. Arotakehia te mahi a tō whāngai i roto i ngā papaaho o tō tūāpapa pānuitanga (pēnei i te Google Merchant Center). Rapua ngā whakahē taonga, ngā whakatūpato, me ngā tātaritanga mahi. Mā te tirotiro ā-wiki, ā-rua rānei i te wiki ka āwhina i a koe ki te hopu i ngā take hou i te whanaketanga o tō rarangi hua, kia mau tonu ai ō raraunga.
Whakamutunga: Mai i te Pōrearea Raraunga ki te Māramatanga o te Tahuritanga
He hoari mata rua ngā momo hua. Mēnā ka tika te whakahaere, ka puta te kōwhiringa me te māramatanga e tumanakohia ana e ngā kaihoko o ēnei rā, ā, ka nui ake te whai wāhi me te nui ake o ngā hoko. Mēnā ka hē te whakahaere, ka puta he rerenga hapa e moumou ana i tō tahua, e whakararuraru ana i ō kaihoko, e pehi ana hoki i tō tipu.
Ko te otinga kei roto i te whakarerekē i tō tirohanga: me atawhai koe i tō kai momo hua ehara i te mea he mahi hangarau noa iho, engari he rawa rautaki nui. Mā te arotahi ki te ōritetanga, te tika, me te aunoatanga, ka taea e koe te whakakore i ngā hapa e whakararuraru puku ana i tō mahi. Ko te whāngai ma, kua arotauhia, kua hihiri hoki te tūāpapa o tētahi rautaki hokohoko ipurangi maha-hongere angitu, e whakarite ana ina kitea e te kiritaki te hua tino tika i roto i tō pānuitanga, he tino maeneene te haerenga ki te hoko.
