Yandex Ads yog lub ecosystem tshaj tawm uas tsim los ntawm Yandex Direct, lub platform tshaj tawm tom qab lub tshuab tshawb nrhiav loj tshaj plaws hauv tebchaws Russia, thiab Yandex Market, nws lub khw muag khoom. Dua li ntawm kev khiav cov ntawv tshaj tawm tsuas yog cov lus tseem ceeb xwb, Yandex Direct tuaj yeem tsim cov tshaj tawm ncaj qha los ntawm cov khoom pub - tib hom ntaub ntawv uas muaj zog rau cov npe Yandex Market - yog li ib qho pub tuaj yeem tsav ob qho tib si kev muaj nyob hauv khw muag khoom thiab kev tshaj tawm dynamic them nyiaj.
Hom ntawv pub nyob hauv nruab nrab ntawm lub ecosystem no yog YML (Yandex Market Language), Yandex tus kheej XML-raws li schema rau kev piav qhia txog cov kev muab: cov khoom lossis cov kev pabcuam nrog tus lej, tus nqi, pawg, thiab cov yam ntxwv piav qhia. Feedance txuas koj cov ntaub ntawv khoom rau hom ntawv no kom nws tuaj yeem siv thoob plaws Yandex Direct cov hom kev tshaj tawm uas tsav los ntawm kev pub.
Yandex Direct cov hom tshaj tawm raws li pub muaj tshwj xeeb yog li koj tsis tas yuav tsim thiab tswj cov tshaj tawm ib leeg los ntawm tes rau ib daim ntawv teev khoom uas hloov pauv tas li. Thaum ib qho pub txuas nrog, Yandex Direct nyeem nws ncaj qha los txiav txim siab seb yuav tshaj tawm dab tsi, ntawm tus nqi twg, thiab seb ib yam khoom puas tseem muaj nyob hauv Tshuag.
Qhov zoo ntawm kev siv tau yog tias tus nqi thiab kev hloov pauv muaj nyob hauv koj cov khoom noj tuaj yeem nthuav dav mus rau hauv cov tshaj tawm nyob yam tsis tas yuav rov tsim kho dua tshiab, thiab cov khoom tshiab nkag mus rau hauv cov khoom noj yuav tsim nyog rau kev tshaj tawm tau tsuav yog lawv ua tau raws li qhov yuav tsum tau ua ntawm cov khoom noj. Rau ib daim ntawv teev khoom uas muaj kev hloov pauv tus nqi tsis tu ncua lossis kev hloov pauv khoom lag luam, qhov ntawd tshem tawm cov kauj ruam rov ua dua uas yuav nyob nruab nrab ntawm koj cov ntaub ntawv khoom thiab qhov uas cov neeg yuav khoom pom tiag tiag.
Yandex Ads khiav ntawm YML (Yandex Market Language), uas yog hom ntawv pub raws li XML. Raws li Yandex Direct cov ntaub ntawv qhia txog kev xav tau pub, cov ntaub ntawv YML siv tau <yml_catalog> ua nws cov hauv paus ntsiab lus, nqa ib qho date cwj pwm hauv YYYY-MM-DD hh:mm hom ntawv uas qhia txog lub sijhawm uas cov ntaub ntawv tau tsim. Cov ntawv txuas ntxiv uas tau txais yog .xml thiab .yml, thiab Yandex kuj lees txais GZIP-compressed versions ntawm ib qho twg.
Cov khoom noj tuaj yeem xa tuaj ua cov ntaub ntawv xa tuaj lossis ua URL uas Yandex coj ncaj qha; raws li Yandex Webmaster cov ntaub ntawv pub, cov khoom noj uas muaj URL yuav tsum xa rov qab ib qho ntawm cov HTTP Content-Type headers no kom raug lees txais: application/xml, application/octet-stream, text/xml, application/gzip, los yog application/x-gzipYog tias koj cov ntaub ntawv pub nyob tom qab kev lees paub, Yandex txhawb nqa cov URLs uas muaj ntawv pov thawj hauv daim foos http://username:password@example.com/feed.yml.
Txhua yam khoom hauv YML pub yog qhwv rau hauv ib qho <offer> yam. Cov kev cai sau tseg ntawm Yandex Direct qhia meej cov hauv qab no ua cov teb tseem ceeb uas txiav txim siab seb qhov kev thov puas raug lees txais thiab tsim nyog los tsim cov tshaj tawm:
| Tus Cwj Pwm | yuav tsum tau |
|---|---|
id (tus cwj pwm muab) | Tus cim tshwj xeeb, siab tshaj plaws 100 tus cim; yuav tsum zoo ib yam rau tib yam khoom thoob plaws ntau yam pub koj xa (piv txwv li Yandex thiab lwm yam channel). |
available | Cov yam ntxwv Boolean (true/false) qhia txog qhov xwm txheej tam sim no ntawm cov khoom lag luam. |
categoryId | Tus lej zoo, siab tshaj plaws 18 tus cim; ib pawg rau ib qho kev muab. |
price | Tus lej tag nrho los yog tus lej decimal siv lub cim cais dot; tsis tuaj yeem yog xoom. |
currencyId | Cov lej txiaj ntsig txhawb nqa, piv txwv li RUB, USD, EUR. |
url | Txuas ncaj qha mus rau nplooj ntawv khoom; siab tshaj plaws 2,048 tus cim, HTTP lossis HTTPS. |
name | Yuav tsum muaj rau cov kev muab yooj yim; yog tias tsis muaj, Yandex lub kaw lus yuav tsis quav ntsej txog qhov kev muab tag nrho thiab tsis muaj kev tshaj tawm rau nws. |
vendor / model | Yuav tsum tau ua ke thaum muaj kev thov siv type="vendor.model"; yog tsis suav ib qho twg ua rau muaj qhov yuam kev thiab qhov kev thov raug tsis quav ntsej. |
picture | Yam tsawg kawg nkaus 450x450 pixels; JPG, PNG, WEBP, lossis GIF; Yandex pom zoo kom muaj li ntawm 5 daim duab rau ib qho kev muab. |
param | Cov lus qhia tshwj xeeb xaiv tau (xim, qhov loj, khoom siv, thiab lwm yam zoo sib xws); Yandex tso cai txog li 10 rau ib qho kev muab. |
Feedance tsim thiab tswj hwm YML pub uas Yandex Direct xav tau, yam tsis tas koj sau ntawv XML lossis hloov kho koj cov ntaub ntawv khoom txhua zaus Yandex cov kev xav tau hloov pauv. Hauv kev xyaum:
id, available, price/currencyId, categoryId, thiab los yog qhov yooj yim dua name txoj kev los yog vendor/model txoj kev, nyob ntawm seb koj daim ntawv teev npe tau teeb tsa li cas.Feedance tswj cov txheej pub; kev teeb tsa phiaj xwm nws tus kheej (SmartCampaign, cov pab pawg tshaj tawm, kev tsim qauv muaj tswv yim hauv Yandex Direct interface) tseem tshwm sim hauv Yandex Direct ncaj qha.
Yandex tsis tshaj tawm ib tus lej refresh thoob ntiaj teb uas siv rau txhua qhov pub. Nws tus kheej cov lus qhia yog tias koj "qhia qhov zaus hloov tshiab uas xav tau hauv qhov chaw" - txhais tau tias qhov hloov tshiab cadence yog qhov chaw teeb tsa los ntawm tus tub luam es tsis yog txoj cai platform ruaj khov, thiab kev sib koom ua ke CMS sib txawv qhia qhov no sib txawv. Qhov uas tau sau tseg tas li yog qhov tshwm sim ntawm staleness, tsis yog lub sijhawm ruaj khov: txij li thaum available thiab price pub ncaj qha rau hauv cov tshaj tawm thiab cov ntawv tshaj tawm ntse, qhov pub uas hloov kho tsis tshua muaj kev pheej hmoo tshaj tawm cov khoom tsis muaj khoom lossis tus nqi tsis raug ntev dua li qhov tsim nyog.
Rau ib qho khoom noj khoom haus ntse uas teb rau tus cwj pwm tshawb nrhiav tiag tiag, thiab rau txhua daim ntawv teev khoom uas muaj tus nqi txhua hnub lossis kev txav mus los ntawm cov khoom lag luam, kev sib dhos tsawg kawg txhua hnub yog qhov pib ua tau zoo - Feedance tuaj yeem khiav qhov no ntawm lub sijhawm teem sijhawm sib phim rau qhov zaus ntawm koj cov ntaub ntawv qhov chaw hloov pauv tiag tiag, es tsis txhob tso nws rau lub neej ntawd.
Raws li cov ntaub ntawv ntawm Yandex, cov xwm txheej tsis ua haujlwm uas feem ntau tiv thaiv cov kev tshaj tawm tsis pub dhau Yandex Ads yog:
name keeb ntawm ib qho kev thov yooj yim -- Yandex lub kaw lus tsis quav ntsej qhov kev thov kiag li thiab tsis muaj kev tshaj tawm rau nws.vendor or model ntawm ib qho kev tshaj tawm uas tau tshaj tawm tias yog type="vendor.model" -- qhov no ua rau muaj qhov yuam kev thiab qhov kev thov raug tsis quav ntsej es tsis tau ua tiav ib nrab.id hla txhua qhov pub koj xa nws mus rau hauv; cov IDs drifting tawg qhov txuas tus kheej Yandex siv los taug qab cov khoom.application/xml, text/xml, application/octet-stream, application/gzip, application/x-gzip), Yandex tus fetcher tuaj yeem ua tsis tau nyeem cov pub txhua.Yandex Webmaster nplooj ntawv "Cov Kev Pabcuam thiab cov kev pabcuam hauv kev tshawb nrhiav → Cov Khoom Noj thiab Qhov Yuam Kev" yog qhov chaw los xyuas ib qho ntawm cov no; tom qab koj kho qhov yuam kev, Yandex rov xyuas cov khoom noj tom qab qee qhov kev ncua sijhawm es tsis yog tam sim ntawd.
name-raws li) lossis tus muag khoom/qauv-raws li, thiab sau cov teb uas yuav tsum tau ua kom sib xws -- kev sib xyaw ob qho tsis sib xws yog qhov ua rau cov kev pabcuam tsis quav ntsej.available thiab price sib phim zoo nrog koj lub khw muag khoom tiag tiag, txij li ob qho tib si pub ncaj qha rau hauv cov ntawv tshaj tawm ntse uas qhia rau cov neeg siv uas twb tau saib cov khoom lawm - tus nqi qub lossis cov khoom muag tas uas pom tias muaj ua rau tsis zoo rau lub tshuab rov qab tsom mus rau qhov tseeb uas cov ntawv tshaj tawm ntse vam khom.param cov ntawv nkag tshwj xeeb rau cov yam ntxwv uas sib txawv ntawm cov khoom zoo sib xws (qhov loj me, xim, khoom siv) es tsis txhob tso lawv dawb paug, vim tias cov no pab Yandex Market thiab Yandex Direct sib txawv cov khoom sib txawv hauv tib pawg.id rau ib yam khoom muab rau txhua qhov pub koj khiav (Yandex Ads, Yandex Market, lossis lwm yam) -- Yandex tus kheej cov kev cai hu qhov no tawm tshwj xeeb, thiab nws tseem ceeb yog tias koj puas tau hla kev ua tau zoo thoob plaws cov channel.YML puas zoo ib yam li XML?
YML yog Yandex tus kheej schema ua rau saum XML - txhua cov ntaub ntawv YML yog daim ntawv XML raug cai, tab sis nws ua raws li Yandex-tshwj xeeb qauv (yml_catalog, offer, cov yam ntxwv xav tau zoo li categoryId thiab available) uas XML dav dav tsis txhais nws tus kheej.
Kuv puas siv tau tib yam pub rau Yandex Market thiab Yandex Direct smart banners?
Yog -- Yandex cov ntaub ntawv sau tseg tias cov chij ntse siv tau "hom ntawv Yandex.Market feed (YML) ib txwm muaj," yog li ib qho YML feed uas ua raws li txoj cai tuaj yeem pab ob qho tib si, yog tias cov ID muab khoom tseem sib xws ntawm ob qho.
Yuav ua li cas yog tias kuv tsis nco qab vendor or model ib qho ntawm cov kev pabcuam hom kev cai?
Raws li cov ntaub ntawv ntawm Yandex, qhov kev thov no ua rau muaj qhov yuam kev thiab raug tsis quav ntsej - cov tshaj tawm tsis raug tsim rau nws - yog li ob daim teb yuav tsum muaj nyob ua ke thaum twg koj tshaj tawm a vendor.model hom kev muab.
Puas yog Yandex yuam kom muaj qhov zaus hloov tshiab tsawg kawg nkaus?
Tsis yog ib tus lej ruaj khov. Yandex cov lus qhia yog tias koj teeb tsa qhov zaus hloov tshiab uas xav tau koj tus kheej hauv qhov chaw; lub platform tsis tshaj tawm ib lub sijhawm yuav tsum tau ua uas siv rau txhua hom pub.
Kuv yuav pom qhov twg yog tias kuv cov khoom noj muaj qhov yuam kev?
Hauv Yandex Webmaster, nyob rau hauv Cov Kev Pabcuam thiab cov kev pabcuam hauv kev tshawb nrhiav → Cov Khoom Noj thiab qhov yuam kev. Yandex ua qhov kev lees paub thawj zaug ntawm kev xa tawm, tom qab ntawd kev kuaj xyuas zoo uas tuaj yeem ua rau pom qhov tsis sib xws ntawm koj cov khoom noj thiab koj lub xaib nyob.