"Bing Ads" yog lub npe qub rau qhov uas Microsoft tau hloov pauv lub npe hauv xyoo 2019 ua Microsoft Advertising . Lub cuab yeej teev cov khoom uas ntau tus neeg tshaj tawm tseem hu ua "Bing Merchant Center" yog Microsoft Merchant Center (MMC) niaj hnub no. Yog tias koj pab neeg, koj lub koom haum, lossis daim ntawv spreadsheet qub tseem siv "Bing Ads," nws yog tib lub platform - nyob rau hauv nws lub npe tam sim no.
Cov phiaj xwm Microsoft Shopping ua haujlwm zoo li cov phiaj xwm Google Shopping: koj tsis sau tes rau cov khoom tshaj tawm ib tus zuj zus. Hloov chaw koj upload ib qho khoom pub dawb uas muaj cov qauv - ib daim ntawv teev cov npe, cov nqi, cov duab, thiab cov cim qhia - rau hauv Microsoft Merchant Center lub khw, thiab Microsoft lub cav xa khoom yuav sib sau ua ke thiab muab cov khoom tshaj tawm los ntawm daim ntawv teev npe ntawd thaum twg kev tshawb nrhiav ntawm Microsoft Search Network phim cov yam ntxwv ntawm cov khoom. Raws li Microsoft tus kheej Content API cov ntaub ntawv, cov pub dawb tuaj yeem tswj hwm los ntawm Microsoft Advertising web app, xa los ntawm FTP / SFTP, lossis thawb programmatically los ntawm REST-based Content API ntawm https://content.api.bingads.microsoft.com/shopping/v9.1/bmc/.
Hauv qab lub hau, txhua yam khoom koj xa tuaj yog txheeb xyuas los ntawm tus lej sib xyaw ua ke uas tsim los ntawm plaub daim teb - channel, contentLanguage, targetCountry, Thiab offerId — thiab Microsoft cov ntaub ntawv qhia meej tias tsis muaj ib qho ntawm plaub daim teb no tuaj yeem hloov pauv thaum cov khoom tau ntxiv rau hauv lub khw, vim tias ua li ntawd ua rau cov khoom zoo sib xws.
Kev txuas koj daim ntawv teev khoom rau Microsoft Merchant Center ua rau koj cov khoom muag rau cov neeg yuav khoom ntawm Microsoft Search Network - ib pawg ntawm kev thov tshawb nrhiav uas tsis sib tshooj nrog Google. Rau feem ntau cov neeg tshaj tawm qhov ntawd txhais tau tias ncav cuag tau me ntsis, thiab feem ntau tus nqi qis dua ib zaug nias dua li Google Shopping, yam tsis tas yuav tsim daim ntawv teev khoom thib ob los ntawm tsis muaj dab tsi.
Microsoft cov lus qhia Content API teev cov phiaj xwm yuav khoom thiab cov khoom tshaj tawm raws li kev txhawb nqa thoob plaws ntau lub khw loj - los ntawm Tebchaws Meskas, Canada, thiab United Kingdom mus rau cov khw me me xws li Malta, Mauritius, Cyprus, thiab Fiji - nrog rau lwm cov tebchaws muaj rau cov neeg siv khoom sim. Qhov dav ntawd txhais tau tias ib qho pub zaub mov zoo tuaj yeem nthuav dav Kev Yuav Khoom mus rau hauv cov khw uas koj yuav tsis tau muab qhov tseem ceeb rau ntawm Google.
Vim tias Microsoft cov qauv khoom tau tsim los kom sib koom tes nrog Google, feem ntau ntawm cov ntaub ntawv khoom zoo sib xws - lub npe, tus nqi, cov duab, GTIN, hom, MPN - xav tau rau Google Merchant Center pub kuj tsav koj cov npe Microsoft Merchant Center, uas ua rau kev siv zog teeb tsa tsawg dua.
Cov ntaub ntawv pov thawj ntawm Microsoft Content API yeej qhia meej txog qhov uas nws cov schema qiv los ntawm Google li - thiab qhov uas nws sib txawv me ntsis. Muaj ntau daim teb hauv cov khoom Product tsuas yog "rau Google sib xws" xwb: Microsoft's API yuav lees txais additionalImageLinks, adwordsGrouping, adwordsLabels, destinations, Thiab taxes, tab sis nws cov ntaub ntawv qhia meej tias Microsoft Merchant Center tsis siv cov teb no kiag li. Yog tias koj rov siv cov khoom noj uas Google ua hom ntawv dua, cov teb no tsuas yog hla dhau mus yam tsis muaj teeb meem es tsis ua dab tsi rau sab Microsoft.
Microsoft kuj sau tseg ib qho feature uas Google Shopping tsis muaj nyob rau hauv tib daim ntawv: Cov Phiaj Xwm Yuav Khoom Rau Cov Hom Lag LuamHauv tus qauv co-op no, tus neeg tsim khoom xa cov npe khoom uas muaj tsuas yog Brand, GTIN, Thiab MPN, txuas nws mus rau lub khw muag khoom Microsoft Merchant Center, thiab ob tog tuaj yeem twv rau ntawm daim ntawv teev cov khoom sib phim - faib tus nqi ntawm cov nyem. Microsoft cov ntaub ntawv sau tseg qhov no tam sim no txwv rau Tebchaws Meskas thiab United Kingdom thiab nyob rau hauv qhib beta rau cov neeg siv khoom sim.
Ib qho kev sib txawv ntxiv: Microsoft tsis lees txais cov khoom lag luam rau cov neeg laus kiag li ("cov khoom lag luam rau cov neeg laus tsis tau txais kev txhawb nqa thiab yuav raug tsis lees txais"), thiab nws tswj hwm nws tus kheej cov laj thawj ntawm kev txheeb xyuas (saib ntu cov yam ntxwv xav tau hauv qab no) uas khiav ywj pheej ntawm txhua qhov kev lees paub uas koj cov khoom noj twb dhau los rau Google lawm.
Microsoft Merchant Center lees txais koj daim ntawv teev khoom hauv ob txoj kev dav dav, raws li nws cov ntaub ntawv raug cai:
content.api.bingads.microsoft.com/shopping/v9.1/bmc/ — rau kev ntxig, hloov kho, rov qab tau, thiab rho tawm cov khoom ib leeg lossis ua tiav lawv ntau ntawm /products/batch qhov kawg.Lub Content API's batch endpoint sau cov kev txwv tsis pub dhau uas tsim nyog npaj: ib qho kev thov ib pawg tuaj yeem suav nrog txog li 12,000 yam khoom, tab sis tag nrho cov kev thov tsis tuaj yeem tshaj 4 MB, yog li Microsoft tus kheej cov lus qhia yog tias koj feem ntau tuaj yeem haum 2,000–6,000 qhov kev thov tsis compressed ib pawg (txog li tag nrho 12,000 yog tias koj gzip-compress lub payload nrog Content-Encoding: gzip header). Cov kev thov daim ntawv teev npe raug muab faib ua nplooj ntawv ntawm qhov siab tshaj plaws ntawm 250 cov khoom ib zaug hu siv max-results thiab start-token.
Cov khoom lag luam nyob hauv Microsoft Merchant Center khwthiab ib lub khw muag khoom tuaj yeem muaj ntau yam khoom xaiv tau catalog (tej teev nrog rau bmc-catalog-id parameter ntawm daim ntawv ntxig). Txhua qhov kev thov uas koj xa tuaj yuav tsum muaj lub sijhawm tas sij hawm: Microsoft cov ntaub ntawv lees paub tias tshwj tsis yog tias koj teeb tsa qhov tseeb expirationDate, qhov kev muab yuav tas sij hawm 30 hnub tom qab sau rau lub khw.
Microsoft cov ntaub ntawv siv rau Content API qhia meej txog cov teb twg yuav tsum tau muab tso rau hauv qhov kev thov, thiab cov teb twg yuav tsum tau ua raws li qhov xwm txheej. Raws li cov ntaub ntawv pov thawj ntawm cov khoom lag luam:
| Tus Cwj Pwm | Xav Tau? | Cov Lus Cim (raws li Microsoft cov ntaub ntawv) |
|---|---|---|
offerId | Yog | Tus neeg siv txhais, tshwj xeeb hauv daim ntawv teev khoom, siab tshaj 50 tus cim. Siv los tsim tus lej khoom - tsis tuaj yeem hloov pauv tom qab ntxiv cov khoom. |
title | Yog | Tsis pub tshaj 150 tus cim, txhua tus cim Unicode raug tso cai. Yuav tsum tsis txhob muaj cov ntawv tshaj tawm; yuav tsum tau kuaj xyuas los ntawm cov neeg kho xov xwm. |
link | Yog | URL mus rau nplooj ntawv khoom, tsis pub tshaj 2,000 tus cim, yuav tsum phim lub npe ntawm lub khw, thiab yuav tsum tsis txhob yog qhov hloov pauv. |
imageLink | Yog | Qhov URL siab tshaj plaws yog 1,000 tus cim; daim duab pom zoo kom loj li 200x200px; cov ntaub ntawv yuav tsum tsis pub tshaj 3.9 MB; yuav tsum tau tshuaj xyuas los ntawm cov neeg kho xov xwm. |
price | Yog | Yuav tsum phim tus nqi uas tau qhia rau ntawm nplooj ntawv khoom; qhov ntau thiab tsawg siv tau yog 0.01 txog 10,000,000.00 (nrog rau qhov sau tseg $0 kev zam rau daim ntawv cog lus/kev them nqi ntawm lub xov tooj ntawm tes thiab ntsiav tshuaj). |
availability | Yog | Ib tug ntawm in stock, out of stock, los yog preorder. Lub sijhawm ua ntej rau in stock. |
condition | Yog | Ib tug ntawm new, refurbished, los yog used. Lub sijhawm ua ntej rau new. |
channel | Yog | Online or LocalIb feem ntawm tus lej cim khoom sib xyaw; tsis tuaj yeem hloov pauv tom qab tsim. |
contentLanguage | Yog | Cov lej ISO 639-1 ob tsab ntawv los ntawm daim ntawv teev lus uas Microsoft txhawb nqa. Kuj yog ib feem ntawm cov khoom sib xyaw ID. |
targetCountry | Yog | Tus lej teb chaws ISO 3166 ob tsab ntawv; yuav tsum phim lub khw muag khoom hauv catalog. Kuj yog ib feem ntawm tus lej khoom sib xyaw. |
brand, gtin, mpn | Yuav tsum muaj tej yam mob | "Yuav tsum muaj rau kev ntxig" yog tias lub chaw tsim khoom tau muab rau lawv. Yog tias koj tsis muaj tag nrho peb yam, koj yuav tsum teeb tsa identifierExists rau false — txwv tsis pub Microsoft lees txais qhov kev thov tab sis rov qab ceeb toom. |
shipping, shippingLabel, shippingWeight | Yuav tsum muaj tej yam mob | Cov ntaub ntawv ntawm Microsoft qhia txog peb yam no raws li qhov yuav tsum tau ua tshwj xeeb thaum targetCountry yog DE (Lub Tebchaws Yelemees); xaiv tau yog tsis yog. |
sizes | Yuav tsum muaj tej yam mob | Yuav tsum muaj rau cov khoom siv hnav khaub ncaws thiab cov khoom siv uas tsom mus rau Fabkis, Lub Tebchaws Yelemees, United Kingdom, lossis Tebchaws Meskas. |
Feedance tsim cov Microsoft Merchant Center pub ncaj qha los ntawm cov ntaub ntawv khoom uas koj twb tswj hwm hauv koj lub khw lossis PIM - tsis muaj kev xa tawm daim ntawv nthuav qhia tes. Lub tshuab mapping muab koj cov teb qhov chaw rau Microsoft lub schema, suav nrog cov teb composite-ID (channel, contentLanguage, targetCountry, offerId) uas Microsoft xauv tom qab xa thawj zaug, yog li kev tau txais lawv kom raug ua ntej tseem ceeb.
identifierExists: false tsis siv neeg thaum hom, GTIN, lossis MPN tsis muaj tiag, yog li koj tsis sau cov lus ceeb toom uas zam tau.itemLevelIssues tsis tas yuav nkag mus rau hauv Microsoft Advertising web app rau txhua qhov kev kuaj xyuas.Vim tias koj daim ntawv qhia Google Merchant Center uas twb muaj lawm twb suav nrog feem ntau ntawm cov yam ntxwv zoo sib xws uas Microsoft xav tau, kev txuas qhov chaw thib ob los ntawm Feedance feem ntau yog qhov teeb meem ntawm kev tshuaj xyuas cov yam ntxwv, tsis yog kev tsim kho dua tshiab.
Cov ntaub ntawv ntawm Microsoft teeb tsa ib qho kev tiv thaiv nyuaj: tshwj tsis yog tias koj teeb tsa meej meej expirationDate, txhua qhov kev muab yuav tas sij hawm 30 hnub tom qab nws tau sau rau lub khw zaum kawg - thaum ntawd nws tsis tsim nyog los pab. Tsuas yog xa cov khoom rov qab (txawm tias tsis hloov pauv ib qho twg) rov pib dua lub moos 30 hnub ntawd, tab sis tsuas yog tias koj tsis tau teeb tsa hnub tas sij hawm meej meej koj tus kheej.
Hauv kev xyaum, lub sijhawm tas sij hawm 30 hnub ntawd yog qhov siab tshaj plaws, tsis yog lub hom phiaj. Vim tias tus nqi thiab qhov muaj yuav tsum phim qhov uas nyob ntawm koj nplooj ntawv khoom nyob - Microsoft qhia meej tias qhov pub price phim cov khoom nplooj ntawv web - txhua daim ntawv teev khoom uas muaj kev hloov pauv tus nqi tsis tu ncua, cov khoom tsis muaj, lossis kev tshaj tawm yuav tsum hloov kho dua tshiab ntau dua li ib hlis ib zaug. Lub sijhawm tsawg kawg txhua hnub ua rau muaj thiab tus nqi raug thiab zam qhov sib txawv ntsiag to ntawm thaum cov khoom muag tag thiab thaum koj cov khoom noj tau txais.
Microsoft's Content API xa cov lej qhia txog qhov xwm txheej uas muaj tseeb thiab sau tseg rau cov lus cog tseg uas muaj teeb meem es tsis yog cov lus tsis lees paub uas tsis meej. Ob qho piv txwv tiag tiag los ntawm Microsoft tus kheej cov ntaub ntawv hais txog cov xwm txheej ntawm cov khoom muag:
GtinPlusBrandRequiredWarn — "Tsis muaj ib lossis ntau tus cim qhia - Yuav tsum muaj Lub Hom thiab GTIN lossis Lub Hom thiab MPN." Qhov no yog ib qho ceeb toom, tsis yog kev tsis lees txais kiag li: Microsoft lub teb kev pabcuam cim nws "Tsis cuam tshuam," txhais tau tias qhov kev thov tseem ua haujlwm, tab sis koj yuav tsum kho nws - muab cov cim qhia tiag tiag lossis teeb tsa identifierExists rau false yog tsis muaj ib qho li.EVRejectedErr ua ke nrog ib qho code tshwj xeeb xws li EV_39 ("Cov ntsiab lus ntawm lub cim lag luam") - qhov no yog qhov tsis pom zoo; Microsoft cov ntaub ntawv qhia txog qhov kev thov status daim teb teeb tsa rau "Tsis pom zoo" thiab servability teem rau "Tsis pom zoo," txhais tau tias cov khoom yuav tsis ua haujlwm kom txog thaum cov ntsiab lus uas tau cim tseg raug kho.Dhau li ntawm cov teeb meem ntawm cov khoom ib leeg, Microsoft cov ntaub ntawv pov thawj lees paub tias tom qab dhau qhov kev lees paub yooj yim, txhua qhov kev thov yuav dhau los ntawm "kev lees paub thiab kev tshuaj xyuas offline, xws li kev tshuaj xyuas cov neeg sau xov xwm, uas tuaj yeem siv sijhawm txog 36 teev" ua ntej nws tsim nyog los pab - yog li qhov kev thov tshiab xa lossis hloov kho tshiab uas nyob hauv "tos" rau ib hnub yog tus cwj pwm xav tau, tsis yog kab laum. Daim ntawv qhia txog qib khw (tuaj yeem ncav cuag tau los ntawm ProductStatuses qhov chaw) suav thoob plaws approved, disapproved, expiring, Thiab pending, uas yog txoj hauv kev ceev tshaj plaws los saib cov ntaub ntawv kev noj qab haus huv ntawm ib qho kev pom sai sai.
GtinPlusBrandRequiredWarn ceeb toom txawm tias qhov kev thov tseem siv tau. Yog tias tsis muaj qhov tseeb tiag, teeb tsa identifierExists rau false es tsis txhob tso cov teb dawb paug.itemGroupId. Rau cov khoom muag ntau xim, qhov loj me, lossis cov qauv, Microsoft cov ntaub ntawv pom zoo kom tsim ib qho kev thov rau ib qho variant thiab txuas lawv nrog ib qho sib koom itemGroupId es tsis txhob sim muab txhua txoj kev xaiv tso rau hauv ib qho kev thov.customLabel0-customLabel4 rau kev faib tawm phiaj xwm. Tsib daim teb no muaj tshwj xeeb yog li koj tuaj yeem lim thiab twv rau cov pawg me me ntawm koj daim ntawv teev khoom hauv Microsoft Shopping campaigns.expirationDate, cov khoom noj rau cov catalog qeeb qeeb tseem xav tau qhov refresh cadence, txawm tias tsis muaj cov ntaub ntawv khoom lag luam hauv qab tau hloov pauv.shipping rau cov ntawv German. Cov ntaub ntawv ntawm Microsoft qhia txog kev xa khoom, daim ntawv lo rau kev xa khoom, thiab qhov hnyav ntawm kev xa khoom raws li qhov xav tau tshwj xeeb rau ib qho targetCountry ntawm DE - ib txoj cai uas yooj yim tsis nco qab yog tias koj lub khw tseem ceeb nyob rau lwm qhov."Bing Ads" puas tseem yog lub npe khoom tiag tiag? Tsis yog - Microsoft tau hloov lub npe Bing Ads mus rau Microsoft Advertising hauv xyoo 2019. "Bing Merchant Center" tam sim no yog Microsoft Merchant Center. Lub platform hauv qab thiab cov txheej txheem phiaj xwm kev yuav khoom tseem tsis tau hloov pauv; tsuas yog lub npe xwb.
Kuv puas siv tau kuv cov Google Merchant Center feed rau Microsoft dua? Feem ntau yog. Microsoft cov qauv khoom siv ua piv txwv ntau lub npe teb Google Merchant Center, thiab ntau lub teb uas tsom mus rau Google (destinations, taxes, adwordsGrouping, adwordsLabels, additionalImageLinks) raug lees txais tsuas yog rau kev sib xws txawm tias Microsoft cov ntaub ntawv lees paub tias nws tsis siv lawv. Koj tseem yuav xav tshuaj xyuas cov teb uas Microsoft xav tau xws li channel thiab cov cai lij choj xws li lub teb chaws Yelemees qhov yuav tsum tau xa khoom.
Puas yog yuav tsum muaj GTIN rau txhua yam khoom? Tsuas yog tias lub chaw tsim khoom tau muab ib qho xwb. Cov ntaub ntawv ntawm Microsoft xav tau gtin, brand, Thiab mpn thaum lawv muaj tiag; yog tias lawv tsis muaj tiag, teeb tsa identifierExists rau false es tsis txhob tso lawv dawb paug.
Yuav ua li cas yog tias kuv tsis hloov kho kuv cov khoom noj? Raws li Microsoft cov ntaub ntawv, txhua qhov kev thov yuav tas sij hawm 30 hnub tom qab nws hloov tshiab kawg (tshwj tsis yog tias koj tau teeb tsa koj tus kheej expirationDate), thiab qhov kev thov tas sij hawm tsis tsim nyog rau kev pabcuam.
Tom qab kuv xa lossis hloov kho ib yam khoom, kev tshuaj xyuas yuav siv sijhawm ntev npaum li cas? Cov ntaub ntawv ntawm Microsoft hais tias tom qab kev lees paub yooj yim, cov kev tshaj tawm yuav dhau los ntawm kev tshuaj xyuas offline ntxiv, suav nrog kev tshuaj xyuas los ntawm tus kws kho, uas "yuav siv sijhawm txog 36 teev" ua ntej qhov kev tshaj tawm tsim nyog los muab.
Kuv puas xa tau kuv cov ntaub ntawv pub los ntawm FTP es tsis yog API? Tau — Microsoft Merchant Center txhawb nqa kev xa cov ntaub ntawv pub rov qab los ntxiv rau JSON-based Content API, yog li cov pab pawg uas tsis muaj peev xwm tsim kho tseem tuaj yeem ua kom xa tau cov ntaub ntawv.