Feedance, tsim nyob rau hauv 2023, tau tsim los ntawm hauv av mus rau automate cov khoom noj tswj, txhawb nws nrog AI, thiab optimize nws nyob rau hauv lub sij hawm. Nyob rau hauv tsuas yog rau lub hlis, peb lub platform yuav onboard nws thawj cov neeg siv khoom: ua pov thawj rau qhov ua tau zoo ntawm peb qhov kev ua tau zoo, kev ua tau zoo pub noj kom zoo.
Siv cov khoom zoo-nplua nuj AWS huab infrastructure thiab ib qho kev nthuav dav microservices architecture, Feedance muab lub zog muaj zog, txhim khu kev qha, thiab hloov tau yooj yim uas muaj peev xwm ua cov kev hloov kho siab zaus, nrog ntau lub platform faib. Txawm hais tias koj tab tom ua haujlwm hauv e-lag luam, mus ncig, twv txiaj, lossis lwm yam kev lag luam, peb ua kev koom ua ke nrog Google Khw, Meta Ads, TikTok, Amazon, thiab dhau ntawm kev hloov pauv tsis sib haum kom txhua qhov kev lag luam loj tuaj yeem txhim kho ROAS, txo qis kev ua haujlwm tsis zoo, thiab nthuav dav.
Pub nrhiav tau
Cov khoom raug ua tiav
Cov channel raug tsim
"Hauv kev lag luam tshuaj pleev ib ce digital uas muaj kev sib tw heev, peb cov ntawv tshaj tawm catalog txheem tsis tau ntes tau qhov zoo thiab lub zog ntawm lub npe Note Cosmetics. Feedance tso cai rau peb ntxiv cov khoom tseem ceeb uas ua rau yuav khoom, xws li tus nqi thiab cov ntsiab lus ntawm kev sib tw, ncaj qha rau peb cov duab. Qhov no ua rau peb tsim cov khoom muaj npe, 'scroll-stopping' uas tau cuam tshuam nrog peb cov neeg siv khoom tiag tiag. Qhov cuam tshuam zoo rau peb cov ntsuas yog tam sim ntawd thiab zoo kawg nkaus. Peb zoo siab heev rau cov txiaj ntsig."
"Peb xav ua kom zoo tshaj plaws ntawm peb cov khoom noj hauv catalog ad qauv nrog kev txhawb nqa muaj tswv yim zoo. Ua tsaug rau Feedance's thev naus laus zis, peb ua tiav kev sib koom ua ke pub noj sai thiab seamless. Ntxiv mus, nrog nws cov tswv yim tsim khoom, peb txhim kho peb ROAS los ntawm 49%.
"Peb ua tiav peb cov txheej txheem tsim khoom pom kev rau ntau txhiab cov khoom lag luam hauv ob peb teev nrog cov khoom lag luam pom cov qauv tsim tshwj xeeb rau peb cov hom lag luam thiab cov kev xav tau. Nrog rau kev tsim kho kom zoo, peb ua tiav 25% nce hauv CTR hauv peb cov phiaj xwm thaum lub sijhawm Dub Friday."
"Rau ib lub hom lag luam zoo li peb li, lub sijhawm sib tw yog txhua yam - 23 Nisan muaj tswv yim tsis muaj nqis rau 24 Nisan. Feedance cia peb tsim peb cov khoom sau tag nrho rau kev sib tw tsis siv neeg es tsis txhob tsim ob peb yam khoom los ntawm tes, thiab peb tau nce ROAS los ntawm 36%. Nws tau hloov peb cov khoom tsim tawm raws caij nyoog los ntawm qhov tsis ruaj khov mus rau hauv ib txwm muaj."
Peb ntseeg hauv kev tshem tawm cov ntawv tsis muaj txiaj ntsig los ntawm kev siv AI-powered automation thiab cov ntaub ntawv synchronization ntawm lub sijhawm tiag tiag, ua kom cov lag luam tuaj yeem ntsuas qhov tsis muaj zog.
Txhua qhov kev txiav txim siab peb ua yog txhawb nqa los ntawm kev txheeb xyuas lub sijhawm tiag tiag, kev pom kev kwv yees, thiab kev tswj hwm kev ua haujlwm tau zoo, pab cov lag luam ua kom lawv cov ROAS thiab kev tshaj tawm zoo tshaj.
Peb cov thev naus laus zis ua kom muaj kev kub ceev, tsis muaj kev ua yuam kev pub noj thiab hloov kho lub sijhawm tiag tiag, cia cov lag luam ua haujlwm nrog kev ntseeg siab thiab ua haujlwm zoo.
Peb txuas ntxiv txhim kho peb cov thev naus laus zis los muab cov kev txawj ntse, kev hloov pauv siab zaus, kev sib koom ua ke ntau lub platform, thiab kev txhawb nqa tus kheej uas txhawb kev lag luam kom loj hlob.