ʻO ke Alakaʻi Piha i nā Hānai ʻAno Huahana

ʻAʻole like ka hapa nui o nā pilikia hānai me nā pilikia hānai. Ua like lākou me kahi hōʻole ʻana o Google Merchant Center hiki ʻole iā ʻoe ke wehewehe, kahi hoʻolaha Advantage+ e hoʻolilo ana i kāna kālā ma kahi pālule ʻeleʻele hoʻokahi, a i ʻole kahi hoʻolaha Kūʻai e hoʻouna ana i kahi mea kūʻai aku e ʻimi nei i kahi kāmaʻa nui 42 i kahi ʻaoʻao kahi i koe wale ai ka nui 38.

Ma lalo o kēia mau mea a pau e noho ana ka mea like: nā ʻano like ʻole.

ʻO kahi ʻano like ʻole kekahi mana o kahi huahana e ʻokoʻa ana i hoʻokahi ala i ʻike ʻia a kūʻai ʻia - ka nui, ke kala, ka mea hana, ka hiki, ka hoʻopau ʻana. He mea maʻamau lākou i ke kūʻai aku a paʻakikī loa i nā hānai, no ka mea, hoʻohālike kēlā me kēia kahawai iā lākou i ke ʻano like ʻole, a no ka mea, ʻaʻole hiki ke hana hewa iā lākou. ʻAʻohe mea e haki. Hana maikaʻi ʻole kāu mau hoʻolaha, a noho ka ʻike ma nā papa ʻehā i lalo i loko o kahi faila ʻikepili ʻaʻohe mea e wehe.

Uhi kēia alakaʻi i ke kumuhana holoʻokoʻa: he aha ka mea i helu maoli ʻia he ʻano like ʻole, pehea e hana ai ka item_group_id a me kahi e hoʻohana hewa ai ka poʻe, kēlā me kēia ʻano e wehewehe ana i ka variant me kona mau palena maoli, nā laʻana hānai hana ma XML, CSV a me JSON, pehea e manaʻo ai ʻo Google, Meta, TikTok, Pinterest, Amazon a me nā mākeke kūloko e hoʻonohonoho ʻia nā ʻano like ʻole, a me kahi papa diagnostic no nā hewa e hōʻike pinepine ʻia.

He lōʻihi ia no ka mea, ʻo ke kumuhana. E hoʻohana i ka papa kuhikuhi e lele ai.

1. He aha ke ʻano o kahi ʻano like ʻole

ʻO kahi ʻano like ʻole he mana kūʻai o kahi huahana i ʻokoʻa mai kona mau hoahānau ma ka liʻiliʻi hoʻokahi ʻano e koho ai ka mea kūʻai aku, ʻoiai e mau ana ka huahana like.

Hana nui kēlā paukū hope loa. ʻO ka pālule polū waena a me ka pālule ʻeleʻele nui he huahana like. ʻAʻole like ka pālule polū a me ka hoodie polū, ʻoiai mai ka lama like ma ka lole like.

ʻO ke kumu hoʻohālike maʻamau ma ka hapa nui o nā kahawai he makua/keiki :

• ka makua ʻo ia ka huahana manaʻo — "Merino Crew Neck Sweater." ʻAʻole hiki ke kūʻai ʻia ma o ia iho.
• ka keiki ʻo ia nā ʻano like ʻole - kēlā me kēia me kāna SKU ponoʻī, kona pae waihona ponoʻī, i kekahi manawa kona kumukūʻai a me ke kiʻi ponoʻī.

Ma kahi hānai huahana, ua aneane mau ʻia kēia ma ke ʻano pālahalaha : ʻo kēlā me kēia ʻano like ʻole kona lālani ponoʻī a i ʻole <item>, a he kī hui like e hoʻopaʻa iā lākou. ʻAʻohe pūnana. ʻO kahi sweater i 4 mau kala a me 5 mau nui he 20 mau lālani, e lawe ana i ka ID hui like.

He aha aole kahi ʻano like ʻole

ʻO kēia kahi e hewa ai nā hānai ma mua o ke kākau ʻia ʻana o hoʻokahi laina o XML.

ʻO ka hoʻohui ʻana i kekahi o kēia mau mea ma lalo o kahi item_group_id i kaʻana like ʻia e hana i kahi hui nona nā lālā ʻaʻole hiki ke hoʻololi ʻia - kahi e huikau ai i ka mea koho variant ma ka ʻaoʻao e hele ai a, ma kekahi mau kahawai, e hoʻoulu ai i kahi hōʻole kūlike ʻole.

2. ʻO ka hoʻoholo e hoʻoholo ai i nā mea āpau

Ma mua o ke kākau ʻana i kekahi manaʻo hānai, e pane i hoʻokahi nīnau no kēlā me kēia ʻano huahana āu e kūʻai aku ai:

Ke koho ka mea kūʻai aku i kahi koho ʻē aʻe, pae lākou ma kahi ʻaoʻao ʻē aʻe - a i ʻole ka ʻaoʻao like ma kahi mokuʻāina ʻē aʻe?

ʻO kēia ka hoʻāʻo hana, a hoʻopili pololei ia i ke ʻano o kou hoʻonohonoho ʻana i ka hānai.

Hihia A — nā URL kaʻawale no kēlā me kēia ʻano like ʻole. Loaʻa i kēlā me kēia kala kāna ʻaoʻao huahana ponoʻī (/merino-sweater-navy, /merino-sweater-charcoal). E hoʻouna i kēlā me kēia ʻano like ʻole ma ke ʻano he lālani ponoʻī me kāna loulou ponoʻī. ʻO kēia ka hoʻonohonoho maʻemaʻe loa, hāʻawi i ka pilina hoʻolaha maikaʻi loa, a ʻo ia ka mea a nā kahawai e makemake ai.

Hihia B - hoʻokahi URL, koho ʻia ke ʻano like ʻole ma ka ʻaoʻao. Noho nā mea āpau ma /merino-sweater a koho ka mea kūʻai aku i ke kala a me ka nui me kahi mea koho. Hiki nō iā ʻoe ke hoʻouna i kēlā me kēia ʻano like ʻole, akā pono ʻoe e hoʻohui i kahi palena loulou hohonu i pae ai ka hoʻolaha ma ke kūlana i koho mua ʻia:

https://example.com/merino-sweater?colour=navy&size=m

Me ka ʻole o kēlā palena, hiki mai kahi mea kūʻai aku i kaomi i kahi hoʻolaha no kahi medium navy i kahi kūlana paʻamau e hōʻike ana i ka charcoal small. ʻO kēlā mismatch kekahi o nā mea pepehi hoʻololi leo ʻole nui loa i ka hoʻolaha ʻano like ʻole, a ma Google hiki iā ia ke hoʻoulu i kahi ʻae ʻole "Mismatched value (page crawl)" , no ka mea, ʻike ka crawler i kahi ʻaoʻao nona ke kala i ʻike ʻia ʻaʻole kūlike me ke kala i waiho ʻia.

Hihia C — nā ʻano like ʻole i kūpono ʻole ke māhele ʻia. ʻAʻole hoʻololi kekahi mau ʻano like ʻole i ka hoʻoholo kūʻai e lawa ai e hoʻāpono ai i nā hoʻolaha kaʻawale — ka lōʻihi o ke kaula ma kahi mea hoʻoili, no ka laʻana. Maanei hiki iā ʻoe ke hoʻouna me ka manaʻo i hoʻokahi ʻano like ʻole. Uhi ka Māhele 7 i ka wā e kūpono ai kēia kāhea.

Nā ʻano wehewehe like ʻole vs. nā ʻano wehewehe

Hāʻule kēlā me kēia ʻano i kāu hānai i loko o kekahi o nā bākeke ʻelua, a ʻo ka huikau ʻana iā lākou he kumu pinepine ia o nā hui i hoʻonohonoho pono ʻole ʻia.

Pono e ʻokoʻa nā ʻano hoʻākāka ʻokoʻa ma waena o nā lālā o ka hui. ʻO kēia nā mea a ka mea kūʻai e koho ai: ke kala, ka nui, ka mea hana, ke ʻano hoʻohālike, a me nā ana kikoʻī o ka huahana e like me ka hiki ke hana a i ʻole ka hoʻopau ʻana.

Pono nā ʻano kūlike o ka hui e like me kēlā me kēia lālā: brand, gender, age_group, item_group_title, google_product_category. Inā ʻelua lālani e kaʻana like i kahi item_group_id akā he ʻokoʻa nā waiwai gender, ua kuhihewa paha ʻoe i ka hui ʻana i nā huahana a i ʻole ua kuhihewa paha ʻoe i ka hōʻailona ʻana iā lākou.

ʻOkoʻa nā ʻano i hoʻākāka ʻia ma ka lālani akā ʻaʻole i hoʻākāka ʻia e ka variant i kēlā me kēia lālani me ka wehewehe ʻole i ka ʻokoʻa: id, price, availability, gtin, image_link, link. Hiki i nā ʻano ʻelua ke loaʻa nā kumukūʻai like ʻole - ʻoi aku ke kumukūʻai o ka nui 3XL - me ke kumukūʻai ʻole ka mea e hoʻokaʻawale ai iā lākou.

3. item_group_id: ke kahua

ʻO item_group_id ke kī i kaʻana like ʻia e haʻi ana i kahi kahawai "ʻo kēia mau lālani ka huahana like." ʻO nā mea ʻē aʻe e pili ana i ka lawelawe ʻana i nā ʻano like ʻole e pili ana i kona pololei.

ʻO ke kikoʻī

No ka mea, mālama ʻo Google i ka waiwai me ka ʻole o ka noʻonoʻo nui akā ʻaʻole ʻo Meta lāua ʻo TikTok e hoʻohālikelike i nā hua liʻiliʻi (a i ʻole nā ​​hua nui) ma nā wahi āpau. ʻO kahi papa inoa kahi e ʻike ʻia ai ʻo SWTR-001 a me swtr-001 e hui pololei ma Google a hoʻokaʻawale ʻia i ʻelua huahana ma Meta.

Ke koho ʻana i ka waiwai

ʻO ka item_group_id maikaʻi loa ʻo ia ka SKU makua āu i loaʻa mua i kāu ERP a i ʻole PIM. Aia ia, paʻa, a kū hoʻokahi.

Maikaʻi loa:

SWTR-MERINO-CREW
12345
parent-8891

ʻAʻole maikaʻi, a no ke aha:

ʻO kēlā mea hope loa e pono ke koʻikoʻi. Pono e paʻa ka item_group_id i ka hala ʻana o ka manawa. Hōʻiliʻili nā kahawai i ka mōʻaukala hana e kūʻē i ka hui. Inā hana hou kāu mea hoʻokuʻu aku i nā ID, hoʻonohonoho hou ʻoe i kēlā mōʻaukala ma kēlā me kēia sync, a ʻaʻohe nui o ka hoʻonui ʻana i ka bid e uku.

ʻO nā lula ʻekolu

1. Kaʻana like kēlā me kēia lālā o kahi hui i ka item_group_id like.
2. Loaʻa i kēlā me kēia lālā kahi ID kū hoʻokahi. ʻO kahi id pālua ma kekahi wahi o ka hānai e hoʻokuʻu mālie ʻia ai ka lālani ma hope.
3. ʻOkoʻa kēlā me kēia lālā ma ka liʻiliʻi he hoʻokahi ʻano e wehewehe ana i ke ʻano. ʻElua lālani me ka ID hui like a he mau pālua ke kala a me ka nui like, ʻaʻole nā ​​​​ʻano like ʻole.

He ʻaha kūkā e hoʻokō ana i nā mea ʻekolu:

item_group_id: SWTR-MERINO-CREW
id:            SWTR-MERINO-CREW-NAV-M
id:            SWTR-MERINO-CREW-NAV-L
id:            SWTR-MERINO-CREW-CHR-M

Hiki ke heluhelu ʻia, hiki ke hoʻoponopono ʻia, i loaʻa mai ka ʻikepili āu e paʻa nei.

inoa_hui_mea

He ʻano Google hou loa, koho ʻia akā paipai ʻia i kēlā me kēia manawa āu e hoʻouna ai i ka item_group_id. Loaʻa iā ia ka inoa o ka huahana makua - max 150 mau huapalapala - a pono e like like ma nā ʻano like ʻole o ka hui.

'ōkuene

<g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
<g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
<title>Merino Crew Neck Sweater — Navy, Medium</title>

E hoʻomaopopo i ke ʻano: pili ke ʻano o ka inoa i nā ʻano like ʻole, ʻaʻole ka item_group_title. ʻO ka hoʻouna ʻana i ke kaula like i nā ʻelua e hoʻonele i ka hōʻailona.

koho_ʻano

ʻOi aku ka hou ma ka ʻaoʻao o Google: he ala i hoʻonohonoho ʻia e haʻi aku i nā waiwai e wehewehe ana i ka ʻokoʻa, ma mua o ka waiho ʻana i ke kahawai e hoʻoholo. ʻAe ia a hiki i 30 mau hui inoa/waiwai (ʻo kēlā me kēia sub-attribute a hiki i 250 mau huapalapala, 5,000 mau huapalapala āpau).

'ōkuene

<g:variant_option>
  <g:name>Colour</g:name>
  <g:value>Navy</g:value>
</g:variant_option>
<g:variant_option>
  <g:name>Size</g:name>
  <g:value>M</g:value>
</g:variant_option>

He mea pono loa kēia no nā huahana nona nā ʻano like ʻole i uhi ʻole ʻia e nā ʻano lole maʻamau - ka hiki ke mālama, ka pae o ka mea hana, ka wattage, ka helu o nā noho. Ma kahi o ka hoʻokau ʻana i ka "256GB" i ka nui, haʻi pololei ʻoe.

4. Nā ʻano hoʻākāka ʻano like ʻole, ma ke kikoʻī

kala like 'ole

ʻO ka ʻano i hoʻopaʻa nui ʻia e ke kānāwai ma ka kikoʻī, a ʻo ka mea i hōʻole pinepine ʻia.

ʻAʻole i ʻae ʻia:

• Nā Helu — Waihoʻoluʻu 42, RAL 5013
• Nā code Hex — #001F5B
• Nā leka hoʻokahi - N no ka ʻauwaʻa
• Nā kuhikuhi i kahi kiʻi - e nānā i ke kiʻi
• Nā huaʻōlelo alphanumeric a i ʻole nā ​​huaʻōlelo i hui pū ʻia — Navy1, NavyBlue (kākau iā Navy Blue)

Ke lawelawe nei i nā inoa kala kūʻai aku. Kākaʻikahi nā lama hoʻolālā e kapa i nā kala "navy." Kapa lākou iā lākou ʻo "Midnight Regatta." Pono ke kahawai i kahi kala a ka mea kūʻai e ʻimi ai; pono kāu lama i kona inoa ponoʻī ma ka ʻaoʻao.

ʻO ke kuʻikahi hana kūpono:

color:       Navy
description: ...available in Midnight Regatta (navy)...

E hoʻohālikelike i nā inoa kūʻai aku i nā inoa maʻamau ma ka hānai, a e mālama i ka inoa brand i ʻike ʻia ma ka ʻaoʻao pae a ma ka wehewehe. Mai kau i ka inoa kūʻai aku i ke kala a me ka manaʻolana - hoʻohaʻahaʻa ia i ka hoʻohālikelike ʻana no nā nīnau i kūpono i ke kala, ʻo ia kekahi o nā hulina kiʻekiʻe loa i nā lole.

Nā huahana kala like ʻole:

color: Navy/White/Grey

ʻO ke kumu mua. Heluhelu ʻo Google i ka waiwai mua ma ke ʻano he kala nui.

ka nui

ʻO ke kānāwai koʻikoʻi: e kikoʻī e maopopo ai, a kūlike hoʻi ma loko o ka papa inoa. Ua maikaʻi ʻo M inā hoʻohana kēlā me kēia huahana iā M. Hoʻohuihui ka hānai ʻana iā M, Medium, med a me M/L no ka manaʻo like i kāu mau hui variant a hiki ʻole ke hoʻokaʻawale ʻia ma muli o ka nui.

No nā huahana kahi i lawa ʻole ai kahi ana hoʻokahi, e hoʻokomo i nā ana hoʻokaʻawale i loko o ka waiwai:

size: 32/34          (waist/inseam)
size: 15.5/34        (neck/sleeve)
size: 9.5 Wide       (shoe width)
size: 200x140cm      (rugs, bedding)

ʻano_nui a me ka ʻōnaehana_nui

Koho, lole wale nō, a hoʻohana nui ʻole ʻia - hoʻomaikaʻi nui nā mea ʻelua i ka hoʻohālikelike ʻana no nā mea kūʻai aku e ʻimi nei me kēia mau mea hōʻoia.

ʻano_nui — a hiki i 2 mau waiwai mai: maʻamau, liʻiliʻi, hāpai keiki, nui, kiʻekiʻe, a me.

ʻōnaehana_nui — kekahi o: US, UK, EU, DE, FR, JP, CN, IT, BR, MEX, AU. Inā haʻalele ʻia, manaʻo ke kahawai i ka ʻōnaehana o ka ʻāina i manaʻo ʻia, ʻo ia ke kumu o kahi hāʻule kikoʻī a pipiʻi hoʻi: ʻo kahi mea kūʻai aku Tureke e kūʻai aku ana i Kelemania me ka nui o ka EU akā ʻaʻohe ʻōnaehana_nui i haʻi ʻia e loaʻa paha nā nui i unuhi ʻia e kūʻē i ka unahi hewa.

'ōkuene

<g:size>10</g:size>
<g:size_system>UK</g:size_system>
<g:size_type>regular</g:size_type>

nā meahana

ʻO ka palena kiʻekiʻe he 200 mau huapalapala ma Google. ʻO ka mea mua ma mua, a laila a hiki i ʻelua mau mea lua i hoʻokaʻawale ʻia e /.

material: Cotton
material: Leather/Suede
material: Merino Wool/Nylon/Elastane

Pono wale nō inā e hoʻokaʻawale ia i kāu mau ʻano like ʻole - he ʻeke i kūʻai ʻia i ka ʻili a me ka canvas. A i ʻole he koho akā kūpono ke waiho ʻana; he mea hōʻoia maʻamau ka mea.

kumu

ʻO ka palena kiʻekiʻe he 100 mau huapalapala. Kikokikona manuahi e wehewehe ana i ka paʻi a i ʻole ke kiʻi: Kaha ʻia, Polka Dot, Paisley, Floral, Herringbone. ʻO ke kānāwai like - pono inā ʻo ia ka mea e ʻokoʻa ai.

hui_makahiki a me ke kāne

He mau hui mau nā mea ʻelua . Pono kēlā me kēia ʻano like ʻole i loko o kahi hui e lawe i ka waiwai like.

hui_makahiki: keiki hānau hou, pēpē, kamaliʻi ʻōpiopio, keiki, pākeke — hoʻokahi waiwai no kēlā me kēia huahana.

kāne: kāne, wahine, unisex.

Inā hāʻawi maoli ʻia kahi lole i nā ʻoki kāne a me nā wahine, he ʻelua mau pūʻulu huahana like ʻole kēlā , ʻaʻole hoʻokahi hui me ke kāne i hui pū ʻia. ʻOkoʻa nā ʻoki, ʻokoʻa ka nui, a ke koho nei ka mea kūʻai ma waena o nā huahana ma mua o nā koho.

Papa kuhikuhi

5. Nā laʻana hānai maoli

XML (Google RSS 2.0)

ʻElua ʻano like ʻole o kahi hui ʻeono ʻano like ʻole. E nānā i nā mea e loli a me nā mea ʻaʻole.

'ōkuene

<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
  <channel>
    <title>Example Store — Product Feed</title>
    <link>https://example.com</link>

    <item>
      <g:id>SWTR-MERINO-CREW-NAV-M</g:id>
      <g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
      <g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
      <title>Merino Crew Neck Sweater — Navy, Medium</title>
      <description>Fine-gauge 100% merino wool crew neck. Ribbed cuffs and hem, regular fit. Machine washable on wool cycle.</description>
      <link>https://example.com/merino-crew-sweater?colour=navy&amp;size=m</link>
      <g:image_link>https://cdn.example.com/swtr-merino-navy-1.jpg</g:image_link>
      <g:additional_image_link>https://cdn.example.com/swtr-merino-navy-2.jpg</g:additional_image_link>
      <g:availability>in_stock</g:availability>
      <g:price>89.00 EUR</g:price>
      <g:brand>Example</g:brand>
      <g:gtin>5012345678900</g:gtin>
      <g:mpn>SW-MC-NAV-M</g:mpn>
      <g:condition>new</g:condition>
      <g:google_product_category>1604</g:google_product_category>
      <g:color>Navy</g:color>
      <g:size>M</g:size>
      <g:size_system>EU</g:size_system>
      <g:size_type>regular</g:size_type>
      <g:material>Merino Wool</g:material>
      <g:gender>male</g:gender>
      <g:age_group>adult</g:age_group>
      <g:custom_label_0>core</g:custom_label_0>
      <g:custom_label_1>full-size-run</g:custom_label_1>
    </item>

    <item>
      <g:id>SWTR-MERINO-CREW-CHR-L</g:id>
      <g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
      <g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
      <title>Merino Crew Neck Sweater — Charcoal, Large</title>
      <description>Fine-gauge 100% merino wool crew neck. Ribbed cuffs and hem, regular fit. Machine washable on wool cycle.</description>
      <link>https://example.com/merino-crew-sweater?colour=charcoal&amp;size=l</link>
      <g:image_link>https://cdn.example.com/swtr-merino-charcoal-1.jpg</g:image_link>
      <g:availability>out_of_stock</g:availability>
      <g:price>89.00 EUR</g:price>
      <g:brand>Example</g:brand>
      <g:gtin>5012345678931</g:gtin>
      <g:mpn>SW-MC-CHR-L</g:mpn>
      <g:condition>new</g:condition>
      <g:google_product_category>1604</g:google_product_category>
      <g:color>Charcoal</g:color>
      <g:size>L</g:size>
      <g:size_system>EU</g:size_system>
      <g:size_type>regular</g:size_type>
      <g:material>Merino Wool</g:material>
      <g:gender>male</g:gender>
      <g:age_group>adult</g:age_group>
      <g:custom_label_0>core</g:custom_label_0>
      <g:custom_label_1>broken-size</g:custom_label_1>
    </item>

  </channel>
</rss>

ʻEhā mau mea e pono ke kuhikuhi ʻia:

1. Ua like ka item_group_id a me ka item_group_titleʻaʻole ka id a me ke poʻo inoa.
2. lawe ka loulou i nā palena loulou hohonu no laila e pae ana ka hoʻolaha ma ke kūlana i koho mua ʻia. Ua pakele ʻia ka & e like me ka & — i koi ʻia ma XML, a he kumu pinepine ia o nā hemahema parse.
3. ua pili pono i kahi ʻano like ʻole ka image_link. Kuhikuhi nā lālani ʻelua o ka navy i ke kiʻi navy. ʻO ka hoʻouna ʻana i hoʻokahi kiʻi koa no nā kala āpau ka lua o ka hewa maʻamau ma hope o ka nalowale ʻana o nā ID hui.
4. Ua hōʻailona ʻia ka lālani i pau ka waihona ma o custom_label_1, no laila hiki ke hoʻokoe ʻia a i ʻole ke kau ʻana i lalo me ka ʻole o ka wehe ʻana mai ka hānai.

CSV / TSV

ʻO ka ʻikepili like, i hoʻopālahalaha ʻia. Lālani poʻomanaʻo me ʻelua mau ʻano like ʻole:

csv

id,item_group_id,item_group_title,title,description,link,image_link,availability,price,brand,gtin,condition,google_product_category,color,size,size_system,material,gender,age_group,custom_label_0
SWTR-MERINO-CREW-NAV-M,SWTR-MERINO-CREW,Merino Crew Neck Sweater,"Merino Crew Neck Sweater — Navy, Medium","Fine-gauge 100% merino wool crew neck.",https://example.com/merino-crew-sweater?colour=navy&size=m,https://cdn.example.com/swtr-merino-navy-1.jpg,in_stock,89.00 EUR,Example,5012345678900,new,1604,Navy,M,EU,Merino Wool,male,adult,core
SWTR-MERINO-CREW-CHR-L,SWTR-MERINO-CREW,Merino Crew Neck Sweater,"Merino Crew Neck Sweater — Charcoal, Large","Fine-gauge 100% merino wool crew neck.",https://example.com/merino-crew-sweater?colour=charcoal&size=l,https://cdn.example.com/swtr-merino-charcoal-1.jpg,out_of_stock,89.00 EUR,Example,5012345678931,new,1604,Charcoal,L,EU,Merino Wool,male,adult,core

ʻO CSV kahi e hana ʻia ai ka hapa nui o nā haki honua maoli, no ka mea, pono e haʻi ʻia nā koma i loko o nā poʻo inoa a me nā wehewehe ʻana, a pono e pakele nā ​​​​haʻi i loko o nā kahua i haʻi ʻia. Inā loaʻa i kāu mau poʻo inoa nā koma - a ʻo nā poʻo inoa huahana me ke kala a me ka nui e hana pinepine ʻia - e hoʻohana iā TSV. ʻAʻole ʻike ʻia nā tabs i ka ʻikepili huahana, a nalowale kahi papa holoʻokoʻa o nā hewa parsing.

JSON

No ka ʻai ʻana ma muli o ka API:

json

{
  "products": [
    {
      "id": "SWTR-MERINO-CREW-NAV-M",
      "item_group_id": "SWTR-MERINO-CREW",
      "item_group_title": "Merino Crew Neck Sweater",
      "title": "Merino Crew Neck Sweater — Navy, Medium",
      "link": "https://example.com/merino-crew-sweater?colour=navy&size=m",
      "image_link": "https://cdn.example.com/swtr-merino-navy-1.jpg",
      "availability": "in_stock",
      "price": { "value": "89.00", "currency": "EUR" },
      "brand": "Example",
      "gtin": "5012345678900",
      "condition": "new",
      "google_product_category": "1604",
      "variant_attributes": {
        "color": "Navy",
        "size": "M",
        "size_system": "EU",
        "material": "Merino Wool"
      },
      "gender": "male",
      "age_group": "adult"
    }
  ]
}

He holo nui piha

ʻEono ʻano like ʻole — ʻelua kala × ʻekolu nui — me ke ʻano ID i ʻike ʻia:

Hoʻokahi ka nui i koe o ke kalapona i ʻekolu. Uhi ka Māhele 9 i ka mea e hana ai e pili ana i kēlā.

6. Kanal ma ke kahawai

He manaʻo holoʻokoʻa ke kumumanaʻo. ʻAʻole like ka hoʻokō ʻana. Eia ke ʻano o kēlā me kēia wahi nui e manaʻo ai i nā ʻano like ʻole, a me kahi e ʻokoʻa ai kēlā me kēia.

Ke kikowaena kūʻai / kālepa Google

ʻO ke kauoha nui loa, a me ka hoʻokō kuhikuhi i hoʻohana ʻia e ka hapa nui o nā kahawai ʻē aʻe.

• ʻo ia ka id_hui_mea koi 'ia no nā papa inoa manuahi, a no nā hoʻolaha Kūʻai ma Brazil, Palani, Kelemānia, Iapana, UK a me ʻAmelika Hui Pū ʻIa, i kēlā me kēia manawa e hoʻouna ʻia ai nā ʻano like ʻole.
• Pono e hoʻopiha ʻia nā ʻano wehewehe ʻano like ʻole: koi ʻia ke kala a me ka nui no nā lole ma kēlā mau mākeke.
• Pono ke kāne a me ka hui makahiki no nā lole a pono e kūlike ma waena o ka hui.
• Pono ka ʻaoʻao pae e kūlike me nā waiwai ʻokoʻa i waiho ʻia, a i ʻole e pilikia ʻoe i kahi Waiwai kūlike ʻole (ʻaoʻao kolo) hōʻole ʻia.
• Hoʻokūkū kūʻokoʻa kēlā me kēia ʻano like ʻole i ke kūʻai aku. Koho ʻo Google i ka lālā o kahi hui e hōʻike ʻia no kahi nīnau i hāʻawi ʻia, no laila ʻo kahi hui piha ʻole ke ʻano o kahi waihona moho nāwaliwali.
• pono ma ka liʻiliʻi he 500 × 500 mau pikela ka image_link no nā lole — kahi palena iki e hoʻokō ʻia ana mai 31 January 2027, kūpono ke nānā ʻia i kēia manawa ma mua o ka wikiwiki.

Manaʻo kūpono: Hōʻike ka Merchant Center ma ka pae variant (id), ʻaʻole ma ka pae hui. No ka loiloi pono ʻana i kahi huahana, pono ʻoe e hōʻuluʻulu ma o item_group_id iā ʻoe iho - ʻoi aku ka maʻalahi inā maʻemaʻe a paʻa ka ID hui.

ʻO Meta (Facebook a me Instagram)

Hoʻohana ʻo Meta i ka inoa kahua like me nā palena like ʻole a me kahi kumu hoʻohālike hōʻike ʻokoʻa loa.

• ʻae ʻo item_group_id a hiki i Nā hua'ōlelo 100 a ka hihia.
• ʻae ke kala a me ka nui a hiki i Nā hua'ōlelo 200.
• Hoʻohana i nā waiwai loaʻa nā hakahaka, ʻaʻole nā ​​​​​​kaumaha: i loko o ka waihona, ʻaʻole i loko o ka waihona. ʻO kēia ʻokoʻa hoʻokahi e uhaʻi i nā hānai Meta he nui aʻe ma mua o nā mea ʻē aʻe, ʻoiai ke hoʻohana hou ʻia kahi hānai Google.
• Ma nā Hale Kūʻai a ma nā ʻili kikoʻī huahana, hōʻike ʻia kahi hoʻonohonoho i hoʻonohonoho pono ʻia e like me hoʻokahi huahana me kahi koho ʻokoʻa, ma mua o kekahi mau papa inoa kokoke like.
• Hoʻohana nā hoʻolaha papa inoa Advantage+ i ka hui e pale aku i ka hōʻike ʻana i kahi mea hoʻohana i ʻeono mau mana o ka lole like i hoʻokahi carousel - hoʻopuka kahi papa inoa i hui ʻole ʻia i nā hoʻolaha i ʻike pinepine ʻia a me nā manaʻo i hoʻonele ʻia.
• ʻO ka hōʻike pae ʻano like ʻole ma Commerce Manager e pili ana i ka hui kūpono.

Manaʻo kūpono: Mai kuhikuhi iā Meta i kāu hānai Google i hoʻololi ʻole ʻia. Ma ka liʻiliʻi loa, e hoʻololi i ka loaʻa, a e nānā i nā palena o nā huapalapala. ʻO ka hapa nui o nā kahua hānai - me ka Feedance - e mālama i kēia ma ke ʻano he hoʻololi pae kahawai i ʻole e hoʻopā ʻia ka ʻikepili kumu.

Tikkok

• ʻae ʻo item_group_id a hiki i Nā hua'ōlelo 150.
• ʻO sku_id ka mea hōʻike kū hoʻokahi no kēlā me kēia ʻano - pono kēlā me kēia lālani ʻano i kahi waiwai ʻokoʻa.
• ʻAe ke kala a me ka nui a hiki i 200 mau huapalapala.
• ʻAe ke poʻo inoa a hiki i 255 mau huapalapala; wehewehe a hiki i 10,000; manaʻo ʻia ka google_product_category.
• ʻO TikTok ke kahawai paʻa loa e pili ana nā kiʻi kikoʻī like ʻoleHōʻike nā kāleka huahana i kahi koho ʻokoʻa, a ʻo nā ʻano like ʻole e kaʻana like ana i hoʻokahi kiʻi maʻamau e hana maikaʻi ʻole ana. Inā ʻoki ʻoe i hoʻokahi kihi i kāu pipeline kiʻi, mai ʻoki ma aneʻi.

Nails

• E hahai pono ana i ke kumu hoʻohālike a Google; nā ʻano like ʻole o nā hui item_group_id.
• Hoʻopuka ʻo Pinterest i nā ʻano like ʻole i loko o hoʻokahi Product Pin me nā koho hiki ke koho ʻia.
• He mea nui ʻole ke ʻano o ke kiʻi a me nā lakio hiʻohiʻona kū pololei - he ʻili ʻike maka ʻo Pinterest, a ʻo nā kiʻi ʻokoʻa ʻaʻole i ʻokoʻa ʻia ʻaʻole e mālama ʻia.

Amazon

ʻAʻole hoʻohana ʻo Amazon i ka item_group_id, a ʻo ka manaʻo ʻana ʻaʻole pēlā e hoʻonele nui ai i ka hana.

Hoʻohana ʻo Amazon i kahi kumu hoʻohālike pilina makua/keiki kūikawā :

• A makua ASIN ua hana ʻia ma ke ʻano he papa inoa hiki ʻole ke kūʻai ʻia.
• kela a me keia keiki ASIN e kuhikuhi i ka makua ma o nā kahua parent_sku / parent_child.
• A kumuhana loli pono e haʻi ʻia — SizeColor, Size, Color, SizeName-ColorName a pēlā aku, e loli ana ma muli o ka māhele.
• Pono ke kumumanaʻo e kūpono no kēlā māhele kikoʻī; ʻaʻole loaʻa ka inoa kumumanaʻo like ma nā wahi āpau.

Inā ʻoe e hoʻokuʻu aku ana iā Google a me Amazon mai hoʻokahi kumu, e mālama i kēia ma ke ʻano he hoʻololi maoli, ʻaʻole he hoʻololi hou ʻana i ke kahua. Pono kāu papa hānai e kūkulu i ka papa inoa makua, e hāʻawi i ke kumumanaʻo, a e hoʻopaʻa i nā keiki iā ia.

Nā mākeke kūloko a me nā ʻenekini hoʻohālikelike

Loaʻa i kēlā me kēia kahawai MENA Turkish a me nā kahawai MENA ākea kā lākou mau kuʻuna ponoʻī, a ʻo lākou pinepine ka ʻokoʻa ma waena o kahi papa hana a me kahi papa inoa haʻihaʻi i kēia mau mākeke.

• ʻO Trendyol hoʻohana i kāna kumu hoʻohālike makua/keiki ponoʻī me kahi hoʻonohonoho ʻano kikoʻī i koi ʻia. He mau kahua hoʻonohonoho kaʻawale ke kala a me ka nui, a ʻokoʻa nā papa inoa ʻano i koi ʻia e ka mahele.
• Akakçe a Pelika he mau ʻenekini hoʻohālikelike kumukūʻai. Manaʻo pinepine lākou i hoʻokahi lālani no kēlā me kēia SKU kūʻai ʻia, a ʻo nā lālani like like e kānana pinepine ʻia - no laila ʻo ka hoʻouna ʻana i kahi holo piha me ka ʻole o ka ʻikepili i hoʻokaʻawale ʻia hiki ke hōʻemi ma mua o ka hoʻonui ʻana i ka ʻike.
• Hepsiburada a N11 wehewehe kēlā me kēia i kā lākou mau kī hoʻohui ʻano like ʻole a me nā ʻano i koi ʻia.

ʻO kēia kahi e hāʻule pinepine ai ka hana ʻana o nā mea hana hānai honua maʻamau, a kahi e hoʻoneʻe mālie ai kahi ʻano i hoʻopaʻa hewa ʻia i kahi māhele holoʻokoʻa mai kahi mākeke.

Hoʻohālikelike

7. Māhele a hiolo paha?

ʻO ka hoʻouna ʻana i kēlā me kēia ʻano like ʻole ka ʻōlelo aʻoaʻo paʻamau, akā ʻaʻole pololei ia no nā mea āpau. ʻO ka nīnau maoli inā hoʻololi ka ʻano like ʻole i ka mea a ka mea kūʻai e makemake ai.

E hoʻouna i kēlā me kēia ʻano like ʻole i ka wā…

• ʻO ka ʻokoʻa ka hoʻoholo kūʻai. ʻAʻole he kūʻai aku nā lole, nā kāmaʻa, nā mea āpau i kūpono ʻole ka nui.
• He ʻokoʻa koʻikoʻi ka waihona ma muli o ke ʻano. ʻO ka hoʻolaha ʻana i kahi huahana nona ke koho wale nō he nui 3XL e hoʻonele i ka hoʻolilo kālā.
• ʻOkoʻa ke kumukūʻai ma muli o ke ʻano like ʻole. ʻO ka hōʻike ʻana i ka €89 i ke kumukūʻai o ke koho i koho ʻia he €119 e hoʻopuka ai i kahi kūlike ʻole o ke kumukūʻai a me kahi mea kūʻai huhū.
• Kūpono ke koi hulina no nā ʻano like ʻole. Huli ka poʻe i ka "navy merino sweater medium." ʻAʻole hiki iā ʻoe ke kūlana no kēlā me ka ʻole o ka waiho ʻana.

E hoʻohiolo i hoʻokahi ʻano ʻokoʻa i ka wā…

• He nui loa ka papa inoa a like like ka hapa nui. ʻO kahi mea kūʻai aku lako me 200,000 SKU kahi he 60% nā ʻano lōʻihi liʻiliʻi e loaʻa iki ana mai ka hoʻonui piha ʻana a uku no ia ma ka hana hānai a me ka paʻakikī o ka hoʻolaha.
• Hoʻopaʻi ke kahawai i nā mea kokoke i nā kope. Hoʻokaʻawale kekahi mau ʻenekini hoʻohālikelike i nā lālani hana hou ʻia; hiki i ka holo nui piha ke hōʻemi i ka ʻike ʻia.
• ʻAʻole pili ka ʻokoʻa i ke kumukūʻai, ke kiʻi a i ʻole ka loaʻa. Inā like nā ʻano like ʻole he ʻumikūmālua ma nā ʻano pili i ke kālepa, hana nā lālani he ʻumikūmālua i ka walaʻau ma kahi o ka hōʻailona.

Ke hiolo ʻoe, e koho pono i ka ʻelele: ʻo ke ʻano kūʻai maikaʻi loa i loko o ka waihona , ʻaʻole ka lālani mua ma ke ʻano pīʻāpā. ʻO kēia kahi e loaʻa ai ka ʻikepili hana i kona wahi ma ka hānai - hiki i ka ʻikepili GA4 a i ʻole ke kahua ke koho aunoa i ka ʻelele ma mua o ka waiho ʻana iā ia e hoʻonohonoho.

He ala waena

Māhele ma ke koʻi e hoʻokele ai i ka hoʻoholo; hiolo ma ka mea ʻaʻole.

No nā kāmaʻa wāwae, ʻo ia hoʻi ke ʻano o hoʻokahi lālani no kēlā me kēia kala, me nā nui i hoʻopili ʻia - ʻo ke kala ke koʻokoʻo ʻike, ʻo ka nui ka nānā kūpono e hana ʻia ma ka ʻaoʻao. No kahi huahana kahi e hoʻokele ai ka mana i ke kumukūʻai, e māhelehele ma ka mana a e hoʻopili ma ke kala.

8. ʻO nā hewa loli maʻamau he 12

ʻO nā hewa 1, 2, 4 a me 11 ke kumu o ka hapa nui o nā mea a mākou e ʻike ai i nā loiloi maoli. ʻAʻohe o lākou he mea paʻakikī; ʻike ʻole ʻia lākou a pau a hiki i ka wā e nānā ai kekahi.

9. Nā nui haki a me ke olakino waihona

ʻO ka holo nui haki kahi huahana nona ka hui e ola nei akā kokoke ʻaʻole hiki ke kūʻai aku - he sweater i loaʻa wale ma XS a me 3XL, he kāmaʻa me ʻelua mau nui i koe mai ka ʻeiwa.

ʻOi aku ka nui o kēia ma mua o ka mea i ʻike ʻia. Ke kaomi kahi mea kūʻai aku i kahi hoʻolaha no kahi huahana a ʻike ʻaʻole i loaʻa ko lākou nui, ua uku ʻoe no kahi kaomi i hiki ʻole ke hoʻololi, a ua hoʻolilo ʻoe i ka manaʻo maikaʻi o ka brand e hana ia mea. Ma ka nui, hiki i nā huahana haʻihaʻi ke hoʻopau i kahi hapa nui o ka waihona kālā me ka hāʻawi ʻole ʻana i ka loaʻa kālā.

Ke ʻike nei iā ia

Heluhelu, no kēlā me kēia item_group_id:

size_availability_ratio = in_stock_variants / total_variants

A laila e hana ma nā paepae. He wahi hoʻomaka kūpono:

E kaupaona i kēia ma ke koi , ʻaʻole e helu wale. ʻOi aku ka liʻiliʻi o ka lilo ʻana o XXS a me XXL ma mua o ka lilo ʻana o M a me L, ʻo ia hoʻi ka nui o ka leo. ʻO ka lakio e mālama like i nā nui āpau e pane iki i ka nalowale ʻana o kou mau nui koʻikoʻi.

Ke hana nei ma luna o ia mea

ʻO ka hoʻokō maʻemaʻe loa e hōʻailona i ke kūlana ma ka hānai ma mua o ka wehe ʻana i ka huahana:

'ōkuene

<g:custom_label_1>broken-size</g:custom_label_1>

ʻO ka hōʻailona ʻana ma mua o ka holoi ʻana e mālama i ka mōʻaukala o ka huahana ma ke kahawai a hiki iā ʻoe ke hoʻāla hou koke i ka wā e hoʻi mai ai ka waihona. ʻO ka wehe ʻana a me ka hoʻohui hou ʻana e hoʻonohonoho hou i ke aʻo ʻana.

ʻElua mau hoʻomaikaʻi hou aʻe e pono ke kūkulu ʻia:

• E hoʻihoʻi i ka lawelawe kūʻai aku. ʻO ka papa inoa haʻihaʻi pinepine ʻia he hōʻailona kūʻai, ʻaʻole wale he pilikia hoʻolaha.
• E nānā hou i kēlā me kēia sync. Neʻe ka waihona; pono e neʻe pū ka lepili me ia. ʻOi aku ka ʻino o kahi papa inoa nui haʻihaʻi paʻa ma mua o ka ʻole, no ka mea, hoʻopau ia i nā huahana i hoʻopiha hou ʻia.

10. Ke hoʻohana nei i nā ʻano like ʻole no ka hoʻokaʻawale ʻana i ka hoʻolaha

Ke hoʻonohonoho pono ʻia nā ʻano like ʻole, lilo ka ʻikepili i papa segmentation - ʻo ia paha ka hoʻohana hoʻihoʻi kiʻekiʻe loa o kahi hānai variant maʻemaʻe.

Hāʻawi ʻo Google i ʻelima mau kahua custom_label (0–4). ʻAe lākou i nā waiwai kūʻokoʻa a kū wale nō no kāu logic hoʻolaha ponoʻī. ʻO ka ʻikepili variant kahi mea hoʻokomo kūpono.

He papahana hana

Me kēia mau mea, ua maʻalahi ka loina o ka hoʻolaha:

• E hoʻonui i ke kūʻai aku maikaʻi loa + holo nui piha + margin kiʻekiʻe
• E kāpae i ka nui haki mai ka ʻimi ʻana
• E hāʻawi i ka ʻae i kāna hoʻolaha ponoʻī me kahi tROAS hoʻouka kaua
• E hoʻokaʻawale i ka ss26 ke hoʻomaka ke kau

Hana Max a me Advantage+

Hoʻohana ʻia nā mea ʻelua me ka hana ponoʻī, ʻo ia hoʻi ka hoʻokaʻawale ʻana i ka pae hānai i mea nui aʻe ma mua o ka emi ʻana. ʻAʻole ʻoe e kāohi hou i ke kauoha pae huaʻōlelo, no laila e lilo ka hānai i mea hoʻoikaika nui no ka hoʻokele ʻana i ka hoʻolilo kālā.

Ma Performance Max, hoʻokele nā ​​​​lepili maʻamau i ka hui waiwai a me ka hoʻonohonoho ʻana o ka hui papa inoa . ʻO ka hoʻokaʻawale ʻana i kahi hui waiwai hoʻokahi i nā hui i hoʻokumu ʻia ma ka margin a i ʻole nā ​​​​hui i hoʻokumu ʻia ma ke olakino waiwai kekahi o nā levers hoʻonohonoho i koe, a hilinaʻi nui ia i nā lepili i hoʻopiha ʻia mai ka ʻikepili maoli.

Ma nā hoʻolaha papa inoa Advantage+, pale ka hui pololei i ka carousel mai ka hoʻopiha ʻana me ʻeono mau aka o ka lole like - a ʻo nā wehewehe huahana i kūkulu ʻia ma nā ʻano like ʻole e ʻae iā ʻoe e hoʻokaʻawale i ka prospecting mai ka retargeting inventory.

Hoʻonui i nā lepili me ka ʻikepili hana

Palaho nā lepili paʻa. ʻO ka mea kūʻai aku maikaʻi loa i hāʻawi ʻia i ke kau i hala he kuhihewa ia i kēia kau.

ʻO ka hoʻokō ikaika e helu hou i nā lepili mai ka ʻikepili hana ola - loaʻa kālā GA4, ka helu hoʻololi, ka helu nānā - ma kēlā me kēia sync hānai. ʻO kahi huahana e hoʻōki i ke kūʻai aku e hāʻule koke ana mai ka bestseller; ʻo ka mea e hoʻomaka ana e kūʻai aku e komo i loko. He ʻāpana koʻikoʻi kēia o ke ʻano o ka hoʻonui ʻana i ka hānai ma ka hana, a ʻo ia ka ʻokoʻa ma waena o nā lepili e hoʻokele i ka waihona kālā a me nā lepili e wehewehe wale ana i ka hapaha hope.

11. Ke ana ʻana i ka hana like ʻole

ʻO ka ʻikepili pae loli kahi e hiolo mālie ai ka hapa nui o nā hōʻike.

ʻO ka pilikia hōʻuluʻulu. Hōʻike ʻo Merchant Center a me nā Ads ma ka pae id. ʻIke ʻia kahi sweater ma 20 mau ʻano like ʻole ma ke ʻano he 20 mau lālani, kēlā me kēia me kahi hapa o ka leo, ʻaʻohe mea koʻikoʻi pākahi. ʻO kēlā me kēia hopena i huki ʻia mai kahi lālani ʻano like ʻole hoʻokahi he walaʻau paha.

E kālailai mau ma nā pae ʻelua:

1. Pae hui (item_group_id) — hana i kēia huahana hana? ʻO ka huina o nā lilo, nā hoʻololi a me nā loaʻa kālā ma waena o nā lālā āpau.
2. Pae ʻokoʻa (id) — ka mea koho hana? ʻO wai nā kala e kūʻai aku ana, ʻo wai nā nui e pau mua, ʻo wai nā hui pū ʻana ʻaʻole e neʻe.

ʻO ka lua kahi e ola ai nā ʻike hoihoi. Pane ia i nā nīnau a ke kālepa e mālama nei: ʻoi aku ka nui o ka navy ma mua o ke kūʻai aku ʻana i ka lanahu ʻekolu a hoʻokahi? ʻOi aku ka maikaʻi o ka hoʻololi ʻana o nā ʻano nui L no ka mea aia mau lākou i ka waihona? Ke huki nei kekahi kala i ka awelika o ka hui i lalo?

Nā metrika e pono ke nānā ʻia no kēlā me kēia hui:

He memo no ka hāʻawi ʻana. ʻIke pinepine ka mea kūʻai aku i kahi hoʻolaha no kekahi ʻano like ʻole a kūʻai i kekahi - kaomi i ka navy, kūʻai i ke kalapona. No laila, ʻo ka ROAS pae like ʻole i lawe ʻia ma ke ʻano maoli e hōʻike hewa. E hoʻoholo i nā huahana ma ka pae hui; e hoʻohana i ka ʻikepili like ʻole e hoʻomaopopo i ke ʻano, ʻaʻole e hana i nā hoʻoholo kūʻai ma nā laʻana lahilahi.

12. Papa inoa hoʻomaka mua

E holo i kēia ma mua o ke kaomi ʻana i kahi hānai ʻano like ʻole, a ma hope o kekahi hoʻololi kūkulu.

'ole

•  Loaʻa i kēlā me kēia ʻano kahi ID kū hoʻokahi
•  Kaʻana like kēlā me kēia lālā o kahi hui i kahi item_group_id like
•  Ua loaʻa mai ka item_group_id mai kahi kahua kumu paʻa a ʻaʻole e loli ma waena o nā hoʻokuʻu aku
•  Hoʻohana ʻo item_group_id i ka casing kūlike ma ka hānai holoʻokoʻa
•  ʻOkoʻa kēlā me kēia lālā ma ka liʻiliʻi hoʻokahi ʻano hoʻākāka ʻano like ʻole
•  aia ʻo item_group_title a like like ma waena o ka hui

ʻAno

•  hoʻohana ke kala i nā inoa kala maʻalahi - ʻaʻohe hex, helu a i ʻole nā ​​​​leka hoʻokahi
•  Hoʻokaʻawale ʻia nā kala he nui me /, ʻo ke kumu mua ka mua
•  ua hoʻohālikelike ʻia nā waiwai nui ma ka papa inoa holoʻokoʻa
•  Ua haʻi ʻia ʻo size_system kahi āu e kūʻai aku ai ma nā ʻāpana nui
•  Ua like ke kāne a me ka hui makahiki i loko o kēlā me kēia hui
•  hoʻopiha ʻia nā mea a me ke ʻano ma kahi e wehewehe ai lākou i ka ʻokoʻa

Nā loulou a me nā kiʻi

•  Hoʻoholo ka loulou o kēlā me kēia ʻano i ke kūlana i koho mua ʻia
•  Ua pakele ʻia ʻo & e like me & ma XML
•  he ʻano like ʻole ka image_link, ʻaʻole he kiʻi koa i kaʻana like ʻia
•  Ua kūlike nā kiʻi i nā ana palena iki no kēlā me kēia kahawai

Nā hoʻololi ʻana o ke kahawai

•  ua hoʻoponopono ʻia ke ʻano o ka loaʻa ʻana ma kēlā me kēia kahawai (in_stock vs. in stock)
•  Ua mahalo ʻia nā palena huapalapala no kēlā me kēia kahawai
•  Hoʻokumu ʻo Amazon i nā papa inoa makua a hoʻolaha i kahi kumumanaʻo loli kūpono
•  Ua hoʻopaʻa ʻia nā hoʻonohonoho hiʻohiʻona mākeke ʻāpana ma kēlā me kēia mahele

ana

•  Hoʻohālikelike ka alapine (pinepine) o ka hoʻohou ʻana i ka wikiwiki o ka neʻe ʻana o ka waihona
•  Holo ka ʻike ʻana i ka nui haki ma kēlā me kēia sync
•  Holo ka nānā ʻana i ka ID pālua ma mua o ka hoʻokuʻu aku
•  Hōʻoia ka hānai ma ke ʻano he XML/CSV i hoʻokumu maikaʻi ʻia ma mua o ka hoʻopuka ʻana
•  Ua hoʻonohonoho ʻia ka makaʻala no ka emi koke ʻana o ka helu huahana

13. FAQ

Pono anei au e waiho i kēlā me kēia ʻano like ʻole? ʻAʻole i nā manawa a pau, akā ʻae pinepine no nā lole a me nā kāmaʻa, kahi i hoʻoholo ai ka nui a me ke kala. No nā papa inoa like ʻole nui loa, a i ʻole nā ​​​​kahawai e kānana kokoke i nā kope, ʻo ka waiho ʻana i hoʻokahi ʻano koho i koho maikaʻi ʻia no kēlā me kēia hui hiki ke hana maikaʻi. E koho i ka ʻelele ma ka hana kūʻai aku a me ka waihona, ʻaʻole ma ka helu pīʻāpā.

He aha ka mea e hana ai inā e kāpae wau i ka item_group_id? Manaʻo ʻia kēlā me kēia ʻano like ʻole he huahana pili ʻole. Ua nalowale ʻoe i ke koho ʻano like ʻole ma ka ʻili o kahi e hele ai, lilo nā hoʻolaha i hana hou ʻia, haki ka hōʻike ʻana i ka pae ʻano like ʻole, a ma Google hiki iā ʻoe ke hāʻule i kahi koi - koi ʻia ka item_group_id no nā papa inoa manuahi a no nā hoʻolaha Kūʻai ma kekahi mau mākeke nui ke waiho ʻia nā ʻano like ʻole.

Hiki i nā ʻano like ʻole ke loaʻa nā kumukūʻai like ʻole? ʻAe. ʻAʻole ke kumukūʻai he ʻano e wehewehe ana i ka ʻano like ʻole, akā hiki ke ʻokoʻa maoli no kēlā me kēia ʻano like ʻole - ʻoi aku ke kumukūʻai o nā nui nui. Pono ke kumukūʻai i waiho ʻia e kūlike me ka mea e hōʻike ʻia ana e ka ʻaoʻao pae no kēlā ʻano like ʻole.

Pono anei e noho nā ʻano like ʻole i waho o ka waihona ma ka hānai? ʻAe ma ke ʻano laulā. E mālama iā lākou me ka loaʻa ʻana: out_of_stock ma mua o ka holoi ʻana iā lākou. ʻO ka wehe ʻana a me ka hoʻohui hou ʻana e hoʻonohonoho hou i ka mōʻaukala o ka mea ma ke kahawai. E kāpae iā lākou mai nā hoʻolaha hana me ka hoʻohana ʻana i kahi lula a i ʻole ka lepili maʻamau.

Hiki i hoʻokahi huahana ke pili i ʻelua mau hui? ʻAʻole. ʻae ʻo item_group_id i hoʻokahi waiwai no kēlā me kēia mea. Inā pili maoli kahi huahana i ʻelua mau hui manaʻo, loaʻa iā ʻoe kahi pilikia taxonomy kūʻai aku e hoʻoponopono ai ma luna.

Pono anei au i nā waiwai item_group_id kaʻawale no kēlā me kēia kahawai? ʻAʻole - a ʻaʻole pono ʻoe. E hoʻohana i ka hui like ʻana ma nā wahi āpau. ʻO ka mea ʻokoʻa no kēlā me kēia kahawai ʻo ia ka hoʻololi i hoʻopili ʻia iā ia: nā palena huapalapala, ka casing, syntax. E mālama i hoʻokahi kumu o ka ʻoiaʻiʻo a hoʻololi i ka wā e hoʻokuʻu aku ai.

Pehea e lawelawe ai i nā huahana i hoʻokahi nui maoli? E hoʻouna i ka nui ma ke ʻano he hoʻokahi_nui, OS, a i ʻole OSFA. Mai waiho hakahaka no nā lole ma nā mākeke kahi e koi ʻia ai ka nui.

ʻO nā mana o nā kāne a me nā wahine o ka hoʻolālā like - hoʻokahi hui a ʻelua paha? ʻElua. pono ke like ke kāne a me ke wahine ma waena o kahi hui. ʻO nā ʻoki like ʻole a me nā nui like ʻole e hoʻolilo iā lākou i mau huahana like ʻole mai ka manaʻo o ka mea kūʻai.

He aha ka mea e haki pinepine ai i ka hana? I kā mākou mau loiloi: nā kiʻi koa i kaʻana like ʻia ma nā ʻano kala like ʻole, nā waiwai item_group_id i hana hou ʻia ma kēlā me kēia hoʻokuʻu aku, a me ke ʻano o ka loaʻa ʻana i lawe ʻole ʻia mai kahi hānai Google i loko o Meta. ʻAʻole ʻike ʻia nā mea ʻekolu ma ka interface a ʻike wale ʻia ma ke ʻano he hana maikaʻi ʻole i wehewehe ʻole ʻia.

Ma hea kēia e waiho ai iā ʻoe

Hānai ka variant i ka pololei o ka uku ma ke ʻano ʻaʻole i hana ka hapa nui o ke kūʻai aku ʻana ma ke ʻano kikohoʻe. ʻAʻohe hoʻoholo hana ma item_group_id - paʻa a kaʻana like ʻia, a ʻaʻole paha. Hahai nā waiwai kala i ke kikoʻī, a hōʻole ʻia paha. Kūlike nā kiʻi me ke ʻano like ʻole, a i ʻole ua hoʻonele ʻia ke kaomi.

ʻO ia ka nūhou maikaʻi: he pilikia hiki ke hoʻoponopono ʻia kēia me kahi pane maopopo. ʻO ka hana ma ka mālama ʻana iā ia - no ka mea, loli nā papa inoa i kēlā me kēia lā, neʻe ka waihona i kēlā me kēia hola, a hoʻoponopono kēlā me kēia kahawai i kāna kikoʻī ma kāna papa hana ponoʻī.

ʻO nā ʻoihana e loaʻa ana i kēia kūpono e mālama i ka hānai variant ma ke ʻano he ʻōnaehana ma mua o kahi faila. Loaʻa iā lākou nā ID hui mai ka ʻikepili kumu paʻa, hoʻomaʻamaʻa i nā ʻano i hoʻokahi manawa ma ke kumu, hoʻololi i kēlā me kēia kahawai ma ka hoʻokuʻu aku, helu hou i ke olakino waihona ma kēlā me kēia sync, a makaʻala i ka wā e neʻe koke ʻole ai kekahi mea.

ʻO ia ke kumu i kūkulu ʻia ai ka papa Feedance - nā lula hānai no ka hoʻomaʻamaʻa ʻana i nā ʻano ma ke kumu, ka ʻike ʻana i ka nui i haki e helu hou ana i kēlā me kēia sync, ka hoʻonui ʻana o GA4 e mālama i nā lepili hana i kēia manawa, a me nā hoʻokuʻu aku o ke kahawai e hoʻopili ana i ka hoʻololi kūpono no kēlā me kēia o 200+ mau wahi me ka ʻole o ka hoʻopā ʻana i kāu ʻikepili kumu.

Inā makemake ʻoe e ʻike i ke kūlana o kāu ʻano hoʻololi ponoʻī ma mua o ka hoʻololi ʻana i kekahi mea, helu kā mākou mea hana loiloi hānai manuahi i kahi hānai e kū nei ma ka piha, ka maikaʻi o ka ʻikepili a me ke olakino loea - me ka hoʻohui ʻana o nā ʻano hoʻololi - me ke kumu kūʻai ʻole.