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Menene Insider?

Insider (wanda yanzu ake kira Insider One) wani dandamali ne na kula da ci gaba da hulɗa da abokan ciniki wanda aka kafa a Istanbul a shekarar 2012, kuma hedkwatarsa ​​​​tana zaune a Singapore yanzu. Yana haɗa bayanan abokan ciniki ta hanyar Tsarin Bayanan Abokan Ciniki (CDP) mai haɗawa kuma yana amfani da AI don keɓance gogewa a cikin yanar gizo, manhajar wayar hannu, imel, SMS, WhatsApp, da sauran tashoshi. Dillalan kasuwanci, kasuwanni, da samfuran tafiye-tafiye suna amfani da Insider don tsara kamfen na saye, kunnawa, riƙewa, da kuma kamfen na tashoshi daga na'ura mai kwakwalwa ɗaya.

A tsakiyar mafi yawan waɗannan sharuɗɗan amfani akwai abincin kasida na samfura: Insider yana cinye kasidarku don ya san abin da kuke sayarwa, a wane farashi, a wane kaya, sannan zai iya ba da shawara, keɓancewa, da kuma niyya bisa ga wannan bayanin.

Me yasa za a haɗa abincin samfurin ku zuwa Insider?

Kayan aikin keɓancewa na Insider, abubuwan da aka ba da shawara, kwararar keken da aka yi watsi da su, da kamfen na tashoshi daban-daban (tura yanar gizo, imel, SMS, WhatsApp, tutocin kan layi) duk ana karantawa daga kundin samfurin iri ɗaya. Ba tare da ciyarwar da aka daidaita ba, Insider ba shi da sunayen samfura, farashi, hotuna, ko matsayin hannun jari da zai saka a cikin waɗannan abubuwan.

Feeding Insider, kundin bayanai mai tsabta, wanda aka tsara daidai, yana kare Cibiyar Talla ta Google Merchant da sauran ciyarwar talla. Idan ƙungiyar ku ta riga ta kula da ciyarwar da aka inganta ta Feedance don Cibiyar Talla ta Google ko Meta, yawanci za ku iya sake amfani da bayanan samfurin da ke ƙasa - sake tsara shi zuwa tsarin da Insider ke tsammani - maimakon ginawa da kuma kula da fitarwa daban-daban.

Yadda bayanan kasida ke sa shawarwarin su zama daidai

Takardun Insider kan haɗakar kasida sun bayyana daidaitawar lokaci-lokaci (ko kuma wanda aka tsara) a matsayin hanyar da ke sa Smart Recommender ɗinsa ya yi aiki akan bayanan yanzu: yayin da kundin kasidarku ke sabuntawa, Insider One yana cire samfuran da ba su da kaya ta atomatik daga kamfen da na'urorin bayar da shawarwari don haka ba za a taɓa nuna wa masu siye abubuwan da ba za su iya saya ba.

Insider ba ya buga dabarun matsayi na ciki na injin shawarwarinsa, don haka ɗauki wannan a matsayin garantin sabunta bayanai maimakon bayanin tsarin keɓancewa da kansa: kiyaye ciyarwar daidai kuma ta zamani, kuma shawarwarin da ke ƙasa suna kasancewa daidai kuma na zamani.

Wane tsarin ciyarwa ne Insider ke buƙata?

Haɗin Katalog ɗin Samfuran Insider (wanda aka rubuta a ƙarƙashin Hanyar Haɗa Katalog ɗin Samfuran da ke Tushen XML) yana karɓar ciyarwar XML a cikin ɗaya daga cikin tsare-tsare uku da aka tallafa:

  1. Tsarin Criteo XML - ga 'yan kasuwa waɗanda suka riga suka fitar da abincin da aka daidaita bisa ga ƙa'idar Criteo.
  2. Tsarin XML na 'Yan Kasuwa na Google — tsarin sunan `g:` da aka saba amfani da shi don Cibiyar Kasuwanci ta Google, wanda Tsarin Daidaita Siffar Samfurin Insider zai iya tsara halayensa ta atomatik.
  3. Tsarin XML na musamman - tsari wanda aka ayyana kansa inda zaka tsara kowane alama da hannu zuwa sifar Insider.

Insider kuma yana goyan bayan sabunta kasida ta hanyar Ingest/Update APIs ɗinsa (wanda aka kafa ta JSON) a madadin XML. A bayyane yake Insider bai ba da damar gudanar da ciyarwar XML da haɗin API don kasida ɗaya a lokaci guda ba - dole ne ku zaɓi hanya ɗaya.

A lokacin saitin a cikin kwamitin Insider (InOne), kuna kuma ƙayyade sunan alamar samfurin (yawanci item sai dai idan XML ɗinku yana amfani da kalmomi daban-daban), yankin, da kuma waɗanne kuɗaɗe ne suka bayyana a cikin fayil ɗin - haɗin XML an saita su a kowane yanki/shago.

Waɗanne halaye na samfur ne Insider ke tsammani?

Jerin Siffar Katalogi na Samfurin Insider yana tattara saitin sifofin tsoho da yake ganewa ta atomatik lokacin da sunan filin da nau'in suka dace, tare da tallafi ga cikakkun sifofin da kuka ayyana kanku. Matsayin buƙata ya bambanta ta hanyar Nau'in Ciyar da kuka zaɓa (duba ƙasa), amma manyan filayen sune:

sifada ake bukatadescription
item_idDa ake bukataMai gano samfur na musamman
nameDa ake bukataTaken samfurin
localeDa ake bukataLambar wurin/shago abin mallakarsa ne
image_urlDa ake bukataURL ɗin hoton samfurin (dole ne ya fara da http/https)
urlDa ake bukataURL ɗin shafin samfur
in_stockAna buƙata don nau'ikan abinci masu sanin kayan abinciAlamar samuwar binary (0 ko 1)
price / original_priceAna buƙata don ciyarwar da ta dogara da hannun jariFarashin yanzu da na kafin rangwame
categoryZABIJerin sunayen rukuni
brandZABIMai ƙira ko sunan alama
group_codeZABIHaɗa nau'ikan samfura tare
sku, color, sizeZABIMasu bayanin matakin bambance-bambance

Takardun Insider sun yi gargadin cewa samfuran sun rasa siffa da ake buƙata (kamar item_id or in_stock) ana yin watsi da su yayin sarrafawa maimakon sa dukkan abincin ya lalace.

Yadda ake haɗa abincin ku da Feedance

  1. A cikin Feedance, gina ko zaɓi abincin samfurin da kake son aikawa zuwa Insider, ta hanyar zana taswirar bayanan tushenka zuwa filayen da Insider ke tsammani: item_id, name, image_url, url, in_stock, da price/original_price idan za ku yi amfani da ciyarwar da ta dogara da jari.
  2. Zaɓi Google Merchant XML a matsayin tsarin fitarwa a cikin Feedance idan kuna son daidaitawar siffa ta atomatik ta Insider ta yi aiki tare da ƙaramin taswirar hannu - wannan yana sake amfani da tsarin alamar `g:` iri ɗaya da ƙungiyoyi da yawa suka riga suka kula da shi don Cibiyar Kasuwanci ta Google.
  3. Buga abincin sannan ka kwafi URL ɗin ciyarwar Feedance da ya fito.
  4. A cikin kwamitin InOne na Insider, je zuwa haɗin Product Catalog, zaɓi XML a matsayin hanyar haɗin kai, sanya suna ga haɗin kai, zaɓi Google Merchant (ko Custom) a matsayin tsarin, sannan a liƙa URL ɗin ciyar da Feedance a matsayin tushen.
  5. Saita wurin, alamar samfurin (Insider defaults zuwa item), lokacin daidaitawa, kuɗaɗen da suka dace, da kuma kunna gano abubuwan da ba su cikin kaya idan ya dace.
  6. Idan URL ɗin ciyarwar Feedance ɗinku yana da kariya, ƙara ma'aunin Maɓallin Kai/Kyawun Kan Kai da ake buƙata don Insider ya iya tabbatarwa; in ba haka ba, tabbatar da cewa an ba da izinin IP na Insider idan masaukin ku yana da kariyar wuta/WAF/bot a gabansa.
  7. Taswirar duk wasu fasaloli na musamman da suka rage, sannan a tabbatar - Insider zai tabbatar da ciyarwar kuma ya bayar da rahoton adadin samfura da kuma rufewar sifa kafin a kunna ta.

Sau nawa ya kamata a sabunta ciyarwar?

Insider yana ba ku damar saita tazarar daidaitawa tsakanin awa 1 zuwa kwana 5 lokacin saita haɗin XML. Takardun Insider na kansa sun lura cewa ana amfani da canje-canjen kasida a zagayen daidaitawa na gaba, ba nan take ba - don haka idan kun dogara da ainihin hannun jari ko daidaiton farashi don tallace-tallace na walƙiya ko kaya masu sauri, zaɓi mafi guntu tazara jadawalin samar da ciyarwar Feedance zai iya tallafawa, maimakon ɗaukar cewa canje-canje suna yaɗuwa nan take.

Kurakuran ciyarwa na yau da kullun

Insider yana nuna lafiyar haɗin kai ta hanyar yanayin tabbatarwa da aka nuna a cikin kwamitin InOne: Active, Passive, Inganci Ana Jiran Aiki, A Shirye Don Kunnawa, Ingantaccen Ya Yi Nasara, da Kuskuren Tsarin. Dalilan da aka rubuta waɗanda suka cancanci a kula da su sune:

  • Rashin halayen da ake buƙata - samfuran da ba su da inganci item_id, name, ko in_stock (ko wasu filayen da aka buƙata ta Nau'in Ciyarwar da kuka zaɓa) an cire su daga sarrafawa a hankali maimakon toshe dukkan ciyar.
  • An toshe adireshin ciyarwa ta hanyar kariyar wuta/WAF/bot — idan masaukin ku yana kare URL ɗin XML tare da ƙuntatawa na IP ko gano bot, buƙatun ɗaukar Insider ba za su yi nasara ba sai dai idan an ba da izinin IP ɗin Insider a sarari.
  • Sunan alamar samfuri mara daidai - idan XML ɗinku bai yi amfani ba item A matsayin alamar samfurin kuma ba ku saita sunan alamar daidai ba yayin saitawa, Insider ba zai iya yin nazarin samfuran daban-daban ba.
  • Gudanar da haɗin XML da API a lokaci guda - Insider yana ba da damar hanyar haɗa kasida guda ɗaya kawai a lokaci guda; ba a tallafawa kunna duka biyun ba.

Nasihu kan ingantawa (jagora ta gaba ɗaya)

Waɗannan su ne ayyukan tsaftace abinci gabaɗaya, ba buƙatun musamman na cikin gida ba:

  • Ka in_stock da filayen farashi sabo kamar yadda lokacin daidaitawar ku ya ba da dama - shawarwari da mahimmancin kamfen sun dogara kai tsaye akan wannan bayanan yana aiki.
  • Zaɓi Nau'in Ciyarwa (Haja-Kudin Shiga, Samuwa, Lokacin Bugawa, ko Tsarin Fara-Ƙarshen Lokaci) wanda ya dace da tsarin kasuwancin ku maimakon yin siyayya ta hanyar lantarki ta yau da kullun, tunda Insider yana amfani da nau'in ciyarwa don yanke shawara kan wane girma ke haifar da tace shawarwarin.
  • Sake amfani da hanyar ciyarwa ta Google Merchant inda zai yiwu don daidaita halayen Insider ta atomatik don yin taswirar aiki a gare ku.
  • Cika siffofin zaɓi kamar category, brand, Da kuma group_code ko da yake ba a buƙatar su ba - yawanci suna inganta yadda keɓancewa da rarraba bambance-bambance ke aiki a ƙasa.

FAQ

Zan iya amfani da ciyarwar XML da haɗin API don kundin samfuran Insider dina?
A'a. Insider yana ba da damar hanyar haɗin kai ɗaya kawai - XML ​​ko API - don yin aiki ga wani kundin adireshi a lokaci guda.

Shin Insider yana tallafawa ciyarwar da aka tsara ta Google Merchant Center kai tsaye?
Eh. An gina Tsarin Daidaita Siffar Samfurin Insider don gane tsarin alamar 'g:` na Google Merchant ta atomatik, wanda shine ɗayan tsare-tsaren XML guda uku da aka tallafa tare da Criteo da Custom.

Yaya saurin farashi ko canje-canjen hannun jari zasu bayyana a cikin Insider bayan na sabunta ciyarwar ta?
Sai dai da sauri kamar yadda aka tsara tazara tsakanin awa 1 zuwa kwana 5 - canje-canje suna aiki a zagayen daidaitawa na gaba, ba nan take ba.

Menene ƙaramin bayanai da Insider ke buƙata don karɓar samfur?
Aƙalla, ingantaccen item_id, name, da kuma filayen da ake buƙata ta Nau'in Ciyarwar da kuka zaɓa (misali in_stock ga nau'ikan abincin da aka sani game da kayan abinci). Ana yin watsi da waɗannan samfuran da suka ɓace maimakon sa dukkan abincin ya lalace.

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