Cikakken Jagora ga Ciyarwar Samfura Mai Bambanci

Yawancin matsalolin ciyarwa ba su yi kama da matsalolin ciyarwa ba. Suna kama da rashin amincewa da Cibiyar Ciniki ta Google da ba za ku iya bayyanawa ba, kamfen na Advantage+ wanda ke kashe kasafin kuɗinsa kan rigar t-shirt baƙar fata ɗaya, ko kuma tallan Siyayya wanda ke aika wa abokin ciniki neman takalman girma 42 zuwa shafi inda girman 38 kawai ya rage.

A ƙarƙashin waɗannan kusan duk abu ɗaya ne: bambance-bambance.

Bambancin wani nau'i ne na kowace sigar samfurin da ta bambanta ta hanya ɗaya da ake iya gani, wadda za a iya siya — girma, launi, abu, iyawa, da ƙarewa. Suna da matuƙar wahala a cikin tallace-tallace, saboda kowace tasha tana kwaikwayon su daban-daban, kuma saboda kuskuren da aka yi musu ya gaza a hankali. Babu abin da ke karyewa. Tallace-tallacenku kawai suna yin ƙasa da yadda aka saba, kuma ganewar asali tana gudana a matakai huɗu a cikin fayil ɗin bayanai wanda babu wanda ya buɗe.

Wannan jagorar ta ƙunshi dukkan batun: abin da a zahiri ake ƙididdigewa a matsayin wani nau'in daban, yadda item_group_id ke aiki da kuma inda mutane ke amfani da shi ba bisa ƙa'ida ba, kowace siffa mai fayyace bambance-bambance tare da ainihin iyakokinta, misalan abincin aiki a cikin XML, CSV da JSON, yadda Google, Meta, TikTok, Pinterest, Amazon da kasuwannin yanki kowannensu ke tsammanin bambance-bambancen za a tsara su, da kuma teburin bincike don kurakuran da ke bayyana akai-akai.

Yana da tsawo domin batun shine. Yi amfani da teburin abubuwan da ke ciki don tsalle.

1. Menene bambancin gaske

Bambancin sigar samfuri ce da za a iya siya wacce ta bambanta da 'yan uwansa a cikin aƙalla siffa ɗaya da abokin ciniki zai zaɓa tsakanin, yayin da ya ci gaba da kasancewa iri ɗaya.

Wannan sashe na ƙarshe yana da aiki sosai. Riga mai launin shuɗi matsakaici da babbar riga baƙar fata samfuri ne iri ɗaya. Riga mai launin shuɗi da hula mai launin shuɗi ba su dace ba, ko da daga alama ɗaya a cikin yadi ɗaya.

Tsarin da aka saba amfani da shi a yawancin tashoshi shine iyaye/ɗa :

• The iyaye shine samfurin da aka tsara — "Rigun Wuya na Merino Crew." Ba a iya siyan sa da kansa ba.
• The yara su ne bambance-bambancen — kowannensu yana da nasa SKU, matakin hannun jari, wani lokacin farashinsa da hotonsa.

A cikin abincin samfuri, wannan kusan koyaushe ana bayyana shi a layi ɗaya : kowane nau'in layi ne na kansa ko <abu>, kuma maɓalli na rukuni ɗaya yana haɗa su. Babu wurin zama. Riga mai launuka 4 da girma 5 layuka 20 ne, duk suna ɗauke da ID na rukuni ɗaya.

Mene ne ba wani nau'in daban

Nan ne ciyarwar take yin kuskure kafin a rubuta layi ɗaya na XML.

Rukunin kowanne daga cikin waɗannan a ƙarƙashin wani abu da aka raba da item_group_id yana samar da ƙungiya wadda membobinta ba za a iya musanya su ba - wanda ke rikitar da mai zaɓin bambance-bambancen akan shafin da za a nufa kuma, a wasu tashoshi, yana haifar da rashin amincewa da daidaito.

2. Shawarar da ke ƙayyade komai

Kafin rubuta kowace dabarar ciyarwa, amsa tambaya ɗaya ga kowace nau'in samfurin da kuke siyarwa:

Idan abokin ciniki ya zaɓi wani zaɓi daban, shin zai sauka a shafi daban - ko kuma shafi ɗaya a cikin yanayi daban?

Wannan ita ce gwajin aiki, kuma yana nuna kai tsaye yadda ya kamata ka tsara abincin.

Shari'a ta A — URL daban-daban ga kowane iri. Kowane launi yana da nasa shafin samfurin (/merino-sweater-navy, /merino-sweater-charcoal). Aika kowane iri a matsayin layinsa tare da hanyar haɗin kansa. Wannan shine mafi tsabtar tsari, yana ba da mafi kyawun dacewa da talla, kuma shine abin da tashoshi suka fi so.

Case B — URL ɗaya, an zaɓi bambancin a shafi. Komai yana zaune a /merino-sweater kuma abokin ciniki yana zaɓar launi da girma tare da mai zaɓa. Har yanzu kuna iya aika kowane bambance-bambancen, amma ya kamata ku ƙara sigar haɗin zurfi don tallan ya sauka akan yanayin da aka riga aka zaɓa:

https://example.com/merino-sweater?colour=navy&size=m

Ba tare da wannan sigar ba, mai siyayya wanda ya danna tallan wani abu mai kama da ruwa zai isa ga yanayin da ba a saba gani ba wanda ke nuna ƙaramin gawayi. Wannan rashin daidaiton shine ɗayan manyan abubuwan da ke haifar da canjin shiru a cikin tallan daban-daban, kuma a Google yana iya haifar da rashin amincewa da "ƙimar da ba ta dace ba (shafi na rarrafe)" , saboda mai rarrafe yana ganin shafin da launinsa bai yi daidai da launin da aka gabatar ba.

Shari'a ta C — bambance-bambancen da ba su cancanci rabawa ba. Wasu bambance-bambancen ba sa tasiri ga shawarar siye don tabbatar da tallace-tallace daban-daban — tsawon kebul akan caja, misali. A nan za ku iya aika da bambanci ɗaya da gangan. Sashe na 7 ya rufe lokacin da wannan shine kiran da ya dace.

Ma'anar Bambancin da Sifofin Bayani

Kowace siffa a cikin abincinka tana faɗawa cikin ɗaya daga cikin bokiti biyu, kuma rikitar da su shine sanadin rashin daidaituwar ƙungiyoyi akai-akai.

Sifofin da ke bayyana bambance- bambance dole ne su bambanta tsakanin membobin ƙungiyar. Waɗannan su ne abubuwan da abokin ciniki ya zaɓa: launi, girma, kayan aiki, tsari, da kuma girman takamaiman samfuri kamar iya aiki ko ƙarewa.

Sifofin da ke dawwama a cikin rukuni dole ne su kasance iri ɗaya a cikin kowane memba: alama, jinsi, rukuni_shekaru, rukuni_title, google_product_category. Idan layuka biyu suna raba id na item_group_id amma suna ɗauke da ƙimar jinsi daban-daban, ko dai kun tsara samfuran ba daidai ba ko kuma kun yi musu alama ba daidai ba.

Sifofin da ke bayyana nau'ikan layuka amma ba tare da bambance-bambance ba sun bambanta a kowane layi ba tare da bayyana bambancin ba: id, farashi, samuwa, gtin, image_link, link. Bambancin guda biyu na iya samun farashi daban-daban - girman 3XL sau da yawa yana da tsada sosai - ba tare da farashi shine abin da ya bambanta su ba.

3. id_group_id: tushe

item_group_id shine maɓallin da aka raba wanda ke gaya wa tashar "waɗannan layuka samfur ɗaya ne." Duk sauran abubuwa game da sarrafa bambance-bambancen ya dogara da daidaitonsa.

Bayanin da aka bayar

Domin Google yana kula da yanayin ƙimar ba tare da damuwa ba amma Meta da TikTok ba sa kula da shi, yana daidaita shi akan ƙananan haruffa (ko manyan haruffa) ko'ina. Kasidar da SWTR-001 da swtr-001 duka suka bayyana za su haɗu daidai akan Google kuma su raba zuwa samfura biyu akan Meta.

Zaɓar darajar

Mafi kyawun id na item_group_id shine SKU na iyaye da kuka riga kuna da shi a cikin ERP ko PIM ɗinku. Yana wanzuwa, yana da karko, kuma na musamman ne.

Good:

SWTR-MERINO-CREW
12345
parent-8891

Mugunta, kuma me yasa:

Wannan na ƙarshe ya cancanci a mai da hankali. item_group_id dole ne ya kasance mai karko akan lokaci. Tashoshi suna tara tarihin aiki akan ƙungiyar. Idan fitarwarku ta sake sabunta ID, kuna sake saita wannan tarihin akan kowane daidaitawa, kuma babu adadin inganta tayin da zai rama.

Dokoki uku

1. Kowane memba na ƙungiya yana raba iri ɗaya da item_group_id.
2. Kowane memba yana da lambar sirri ta musamman. Kwafi na id a ko'ina a cikin abincin yana sa a sauke layin na gaba a hankali.
3. Kowane memba ya bambanta a cikin aƙalla sifa ɗaya mai fayyace bambance-bambance. Layuka biyu masu lambar rukuni ɗaya da kuma launi da girman iri ɗaya ne, ba bambance-bambance ba.

Al'adar da ta gamsar da dukkan ukun:

item_group_id: SWTR-MERINO-CREW
id:            SWTR-MERINO-CREW-NAV-M
id:            SWTR-MERINO-CREW-NAV-L
id:            SWTR-MERINO-CREW-CHR-M

Mai iya karantawa, mai iya gyara kurakurai, wanda aka samo daga bayanan da ka riga ka riƙe.

taken_ƙungiyar_abu

Wani sabon sifa ta Google, wacce ba ta da zaɓi amma ana ba da shawarar duk lokacin da kuka gabatar da item_group_id. Yana ɗauke da sunan samfurin iyaye - har zuwa haruffa 150 - kuma dole ne ya zama iri ɗaya a cikin kowace siffa a cikin rukunin.

xml

<g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
<g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
<title>Merino Crew Neck Sweater — Navy, Medium</title>

Lura da tsarin: taken yana da takamaiman bambance-bambance, amma ba abu_group_title ba. Aika igiya iri ɗaya a duka biyun yana ɓatar da siginar.

zaɓi_variant

Haka kuma sabo a ɓangaren Google: wata hanya mai tsari don bayyana waɗanne kaddarorin ne ke bayyana bambancin, maimakon barin tashar ta yi amfani da ita. Tana karɓar har zuwa nau'ikan suna/ƙima 30 (kowane ƙaramin siffa har zuwa haruffa 250, jimillar haruffa 5,000).

xml

<g:variant_option>
  <g:name>Colour</g:name>
  <g:value>Navy</g:value>
</g:variant_option>
<g:variant_option>
  <g:name>Size</g:name>
  <g:value>M</g:value>
</g:variant_option>

Wannan yana da amfani musamman ga samfuran da ba a rufe su da daidaitattun kayan sawa ba - ƙarfin ajiya, matakin sarrafawa, wattage, da adadin wurin zama. Maimakon tilasta girman "256GB", kuna bayyana shi daidai.

4. Siffofin da ke bayyana bambance-bambance, dalla-dalla

launi

Siffa mafi ƙa'ida a cikin ƙayyadadden bayani, kuma wacce aka fi ƙi.

Ba a karɓa ba:

• Lambobi — Launi 42, RAL 5013
• Lambobin Hex — #001F5B
• Haruffa ɗaya — N don ruwan teku
• Nassoshi ga hoto — duba hoto
• Kalmomin haruffa ko kalmomin da aka haɗa — Navy1, NavyBlue (rubuta Navy Blue)

Kula da sunayen launukan tallatawa. Kamfanonin zamani ba kasafai suke kiran launuka "navy" ba. Suna sanya musu suna "Midnight Regatta." Tashar tana buƙatar launin da mai siye zai nema; alamar kasuwancinku tana buƙatar sunan kanta a shafin.

Yarjejeniyar aiki mai yiwuwa:

color:       Navy
description: ...available in Midnight Regatta (navy)...

Taswirar sunayen tallan zuwa na yau da kullun a cikin abincin, kuma a bar sunan alamar a bayyane a shafin saukarwa da kuma a cikin bayanin. Kada a sanya sunan tallan a cikin launi da bege - yana lalata daidaito ga tambayoyin da suka dace da launi, waɗanda ke cikin binciken da aka fi so a cikin tufafi.

Kayayyakin launuka daban-daban:

color: Navy/White/Grey

Farkon farko. Google yana karanta ƙimar farko a matsayin launi mafi rinjaye.

size

Dokar da ke da mahimmanci: a kasance takamaiman abin da zai zama ba tare da wata shakka ba, kuma daidai a cikin kundin. M yayi kyau idan kowane samfuri yana amfani da M. Haɗa abinci M, Matsakaici, matsakaici da M/L don ra'ayi ɗaya yana raba ƙungiyoyin ku daban-daban kuma yana sa rarrabawa bisa girman ba zai yiwu ba.

Ga samfuran da girma ɗaya bai isa ba, haɗa da ma'aunin rarrabewa a cikin ƙimar:

size: 32/34          (waist/inseam)
size: 15.5/34        (neck/sleeve)
size: 9.5 Wide       (shoe width)
size: 200x140cm      (rugs, bedding)

nau'in_girma da tsarin_girma

Zabi, tufafi kawai, da kuma rashin amfani da su sosai - duka biyun suna inganta daidaito ga masu siyayya waɗanda ke neman waɗannan cancantar.

girman_nau'i — har zuwa ƙima 2 daga: na yau da kullun, ƙarami, haihuwa, babba, tsayi, ƙari.

girman_tsarin — ɗaya daga cikin: Amurka, Burtaniya, EU, DE, FR, JP, CN, IT, BR, MEX, AU. Idan aka cire shi, tashar za ta ɗauki tsarin ƙasar da aka nufa, wanda shine tushen wata matsala mai tsada: wani dillalin Turkiyya da ke sayar da kaya zuwa Jamus tare da girman EU amma babu tsarin girman da aka ayyana da zai iya samun girma dabam dabam da sikelin da bai dace ba.

xml

<g:size>10</g:size>
<g:size_system>UK</g:size_system>
<g:size_type>regular</g:size_type>

material

Matsakaicin haruffa 200 akan Google. Babban abu da farko, sannan har zuwa kayan sakandare guda biyu da /.

material: Cotton
material: Leather/Suede
material: Merino Wool/Nylon/Elastane

Ana buƙatar hakan ne kawai idan ya bambanta nau'ikan ku - jaka da aka sayar da fata da zane. In ba haka ba, zaɓi ne amma ya cancanci a miƙa; kayan aiki abin nema ne da aka saba amfani da shi.

tsari

Matsakaicin haruffa 100. Rubutu kyauta wanda ke bayanin bugu ko zane: Striped, Polka Dot, Paisley, Floral, Herringbone. Wannan doka ɗaya ce - ana buƙata idan abin ya bambanta.

rukuni_shekaru da jinsi

Dukansu suna da daidaito a cikin rukuni . Kowane nau'i a cikin rukuni dole ne ya ɗauki ƙima ɗaya.

rukuni_shekaru: jariri, jariri, jariri, yara, babba — ƙima ɗaya ga kowane samfur.

jinsi: namiji, mace, unisex.

Idan da gaske ana bayar da sutura a matsayin kayan yanka na maza da mata, waɗannan ƙungiyoyi ne guda biyu daban-daban , ba ƙungiya ɗaya da ke da jinsi daban-daban ba. Yankan sun bambanta, girmansu ya bambanta, kuma mai siye yana zaɓar tsakanin kayayyaki maimakon tsakanin zaɓuɓɓuka.

Teburin tunani

5. Misalan ciyarwa na gaske

XML (Google RSS 2.0)

Nau'i biyu na rukuni mai bambance-bambancen guda shida. Lura da abin da ke canzawa da abin da ba ya canzawa.

xml

<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
  <channel>
    <title>Example Store — Product Feed</title>
    <link>https://example.com</link>

    <item>
      <g:id>SWTR-MERINO-CREW-NAV-M</g:id>
      <g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
      <g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
      <title>Merino Crew Neck Sweater — Navy, Medium</title>
      <description>Fine-gauge 100% merino wool crew neck. Ribbed cuffs and hem, regular fit. Machine washable on wool cycle.</description>
      <link>https://example.com/merino-crew-sweater?colour=navy&amp;size=m</link>
      <g:image_link>https://cdn.example.com/swtr-merino-navy-1.jpg</g:image_link>
      <g:additional_image_link>https://cdn.example.com/swtr-merino-navy-2.jpg</g:additional_image_link>
      <g:availability>in_stock</g:availability>
      <g:price>89.00 EUR</g:price>
      <g:brand>Example</g:brand>
      <g:gtin>5012345678900</g:gtin>
      <g:mpn>SW-MC-NAV-M</g:mpn>
      <g:condition>new</g:condition>
      <g:google_product_category>1604</g:google_product_category>
      <g:color>Navy</g:color>
      <g:size>M</g:size>
      <g:size_system>EU</g:size_system>
      <g:size_type>regular</g:size_type>
      <g:material>Merino Wool</g:material>
      <g:gender>male</g:gender>
      <g:age_group>adult</g:age_group>
      <g:custom_label_0>core</g:custom_label_0>
      <g:custom_label_1>full-size-run</g:custom_label_1>
    </item>

    <item>
      <g:id>SWTR-MERINO-CREW-CHR-L</g:id>
      <g:item_group_id>SWTR-MERINO-CREW</g:item_group_id>
      <g:item_group_title>Merino Crew Neck Sweater</g:item_group_title>
      <title>Merino Crew Neck Sweater — Charcoal, Large</title>
      <description>Fine-gauge 100% merino wool crew neck. Ribbed cuffs and hem, regular fit. Machine washable on wool cycle.</description>
      <link>https://example.com/merino-crew-sweater?colour=charcoal&amp;size=l</link>
      <g:image_link>https://cdn.example.com/swtr-merino-charcoal-1.jpg</g:image_link>
      <g:availability>out_of_stock</g:availability>
      <g:price>89.00 EUR</g:price>
      <g:brand>Example</g:brand>
      <g:gtin>5012345678931</g:gtin>
      <g:mpn>SW-MC-CHR-L</g:mpn>
      <g:condition>new</g:condition>
      <g:google_product_category>1604</g:google_product_category>
      <g:color>Charcoal</g:color>
      <g:size>L</g:size>
      <g:size_system>EU</g:size_system>
      <g:size_type>regular</g:size_type>
      <g:material>Merino Wool</g:material>
      <g:gender>male</g:gender>
      <g:age_group>adult</g:age_group>
      <g:custom_label_0>core</g:custom_label_0>
      <g:custom_label_1>broken-size</g:custom_label_1>
    </item>

  </channel>
</rss>

Abubuwa huɗu da ya kamata a lura da su:

1. id_group_id da title_group_title iri ɗaya ne; id da take ba su bane.
2. link yana ɗauke da sigogin haɗin zurfi don haka tallan ya sauka a kan yanayin da aka riga aka zaɓa. Ana buƙatar & a matsayin & — a cikin XML, kuma tushen gazawar parse akai-akai.
3. image_link yana da takamaiman bambance-bambance. Layukan biyu na ruwan teku suna nuna hoton ruwan teku. Aika hoton jarumi ɗaya don duk launuka shine kuskuren bambance-bambance na biyu da aka fi sani bayan ɓacewar ID na rukuni.
4. Layin da ya ƙare an yiwa alama ta hanyar custom_label_1, don haka ana iya cire shi ko kuma a rage shi ba tare da cire shi daga ciyarwar ba.

CSV / TSV

Bayanan iri ɗaya ne, an daidaita su. Layin kanun labarai tare da bambance-bambancen guda biyu:

CSV

id,item_group_id,item_group_title,title,description,link,image_link,availability,price,brand,gtin,condition,google_product_category,color,size,size_system,material,gender,age_group,custom_label_0
SWTR-MERINO-CREW-NAV-M,SWTR-MERINO-CREW,Merino Crew Neck Sweater,"Merino Crew Neck Sweater — Navy, Medium","Fine-gauge 100% merino wool crew neck.",https://example.com/merino-crew-sweater?colour=navy&size=m,https://cdn.example.com/swtr-merino-navy-1.jpg,in_stock,89.00 EUR,Example,5012345678900,new,1604,Navy,M,EU,Merino Wool,male,adult,core
SWTR-MERINO-CREW-CHR-L,SWTR-MERINO-CREW,Merino Crew Neck Sweater,"Merino Crew Neck Sweater — Charcoal, Large","Fine-gauge 100% merino wool crew neck.",https://example.com/merino-crew-sweater?colour=charcoal&size=l,https://cdn.example.com/swtr-merino-charcoal-1.jpg,out_of_stock,89.00 EUR,Example,5012345678931,new,1604,Charcoal,L,EU,Merino Wool,male,adult,core

CSV shine inda yawancin fashewar abubuwa na gaske ke faruwa, saboda dole ne a ambaci waƙafi a cikin taken da bayanin, kuma dole ne a kauce wa ambato a cikin filayen da aka ambata. Idan taken ku ya ƙunshi waƙafi - kuma taken samfura tare da launi da girma kusan koyaushe suna yi - yi amfani da TSV maimakon haka. Shafuka kusan ba sa bayyana a cikin bayanan samfura, kuma dukkan nau'ikan kurakurai na fassara suna ɓacewa.

JSON

Don amfani da API:

json

{
  "products": [
    {
      "id": "SWTR-MERINO-CREW-NAV-M",
      "item_group_id": "SWTR-MERINO-CREW",
      "item_group_title": "Merino Crew Neck Sweater",
      "title": "Merino Crew Neck Sweater — Navy, Medium",
      "link": "https://example.com/merino-crew-sweater?colour=navy&size=m",
      "image_link": "https://cdn.example.com/swtr-merino-navy-1.jpg",
      "availability": "in_stock",
      "price": { "value": "89.00", "currency": "EUR" },
      "brand": "Example",
      "gtin": "5012345678900",
      "condition": "new",
      "google_product_category": "1604",
      "variant_attributes": {
        "color": "Navy",
        "size": "M",
        "size_system": "EU",
        "material": "Merino Wool"
      },
      "gender": "male",
      "age_group": "adult"
    }
  ]
}

Cikakken girman gudu

Bambance-bambance shida — launuka biyu × girma uku — tare da tsarin ID da ake iya gani:

Gawayi yana da girma ɗaya da ya rage a cikin uku. Sashe na 9 ya ƙunshi abin da za a yi game da hakan.

6. Tashar tashoshi

Manufar ba ta gama gari ba ce. Aiwatarwa ba ta da amfani. Ga yadda kowace babbar manufa ke tsammanin bambance-bambance, da kuma inda kowannensu ya bambanta.

Siyayya ta Google / Cibiyar Kasuwanci

Mafi kyawun tsari, kuma mafi sauƙin aiwatarwa, mafi yawan sauran hanyoyin suna aro daga gare shi.

• id_group_id shine da ake bukata don jerin kyauta, da kuma tallan Siyayya a Brazil, Faransa, Jamus, Japan, Birtaniya da Amurka, duk lokacin da aka gabatar da bambance-bambancen.
• Dole ne a cika siffofin da ke bayyana bambance-bambance: launi da girma ana buƙatar su don tufafi a waɗannan kasuwannin.
• jinsi da rukunin shekaru ana buƙatar su don sutura kuma dole ne su kasance daidai a cikin ƙungiyar.
• Shafin saukowa dole ne ya dace da ƙimar bambance-bambancen da aka gabatar a fili, ko kuma za ku yi haɗarin Ƙimar da ba ta dace ba (jawo shafi) rashin amincewa.
• Kowace iri tana fafatawa da kanta a gwanjon. Google yana zaɓar wanda memba na ƙungiya zai bayyana don wata tambaya da aka bayar, don haka ƙungiyar da ba ta cika ba tana nufin cewa akwai ƙarancin 'yan takara.
• image_link dole ne ya zama aƙalla pixels 500×500 don tufafi — mafi ƙarancin aiwatarwa daga 31 Janairu 2027, ya cancanci a duba yanzu maimakon a yi gaggawa.

Bayani mai amfani: Cibiyar Kasuwanci tana ba da rahoto a matakin bambance-bambancen (id), ba matakin rukuni ba. Don kimanta samfur yadda ya kamata, dole ne ka tattara ta hanyar item_group_id da kanka - wanda ya fi sauƙi idan ID ɗin rukuni yana da tsabta kuma yana da karko.

Meta (Facebook da Instagram)

Meta yana amfani da sunan filin iri ɗaya tare da ƙuntatawa daban-daban da kuma samfurin nuni daban-daban.

• item_group_id yana ba da damar har zuwa 100 rubutun kuma shi ne ƙwaƙwalwar shari'ar.
• launi da girma suna ba da damar har zuwa 200 rubutun.
• Amfani da ƙimar samuwa sarari, ba ƙasa ba: yana cikin hannun jari, ba a cikin hannun jari ba. Wannan bambanci ɗaya ya karya ƙarin ciyarwar Meta fiye da kowane, musamman lokacin da aka sake amfani da ciyarwar Google kai tsaye.
• A cikin shaguna da kuma saman bayanan samfura, saitin da aka tsara daidai yana nuna kamar haka samfuri ɗaya tare da zaɓin bambance-bambancen, maimakon jerin abubuwa da dama da suka yi kama da juna.
• Tallace-tallacen kasida na Advantage+ suna amfani da rukunin don guje wa nuna wa mai amfani nau'ikan riguna guda shida a cikin carousel ɗaya - kasida mara rukuni tana samar da tallace-tallace masu maimaitawa da kuma abubuwan da ba a yi amfani da su ba.
• Rahoton matakin bambance-bambance a cikin Manajan Kasuwanci ya dogara da daidaiton rukuni.

Bayani mai amfani: Kada ka nuna Meta a shafinka na Google ba tare da an gyara ba. Aƙalla, canza samuwa, kuma duba iyakokin haruffa. Yawancin dandamali na ciyarwa - ciki har da Feedance - suna ɗaukar wannan a matsayin canjin matakin tashoshi don haka bayanan tushe su kasance ba a taɓa su ba.

TikTok

• item_group_id yana ba da damar har zuwa 150 rubutun.
• sku_id shine mai ganowa na musamman na kowane-bambancen - kowane layi na bambance-bambancen yana buƙatar takamaiman ƙima.
• launi da girman suna ba da damar har zuwa haruffa 200.
• taken yana ba da damar har zuwa haruffa 255; bayanin har zuwa 10,000; ana sa ran rukunin google_product_category.
• TikTok ita ce tashar da ta fi kowacce ƙarfi a duniya hotuna masu bambanciKatunan samfura suna nuna zaɓin bambance-bambancen, kuma bambance-bambancen da ke raba hoto ɗaya na gama gari suna yin mafi muni. Idan ka yanke kusurwa ɗaya a cikin bututun hotunanka, kada ka yanke shi a nan.

Pinterest

• Yana bin tsarin Google sosai; nau'ikan rukunin abubuwa iri-iri na item_group_id.
• Pinterest yana nuna bambance-bambancen a cikin Pin Samfura guda ɗaya tare da zaɓuɓɓukan da za a iya zaɓa.
• Ingancin hoto da rabon siffofi a tsaye suna da mahimmanci ba daidai ba — Pinterest wani wuri ne da ake iya gani da gani, kuma hotuna daban-daban waɗanda ba su da bambanci ba kawai ba sa samun ceto.

Amazon

Amazon ba ya amfani da item_group_id, kuma idan aka yi la'akari da cewa hakan yana haifar da asarar aiki mai yawa.

Amazon yana amfani da tsarin dangantaka ta musamman tsakanin iyaye da yara :

• A iyaye ASIN an ƙirƙira shi azaman jerin da ba za a iya siya ba.
• kowane ASIN yaro nassoshi ga iyaye ta hanyar filayen iyaye/yara.
• A jigon bambance-bambancen dole ne a ayyana — Girman Launi, Girman, Launi, GirmanSuna-Launuka da sauransu, suna bambanta ta rukuni.
• Dole ne jigon ya kasance daidai ga wannan takamaiman rukuni; sunan jigon iri ɗaya ba ya samuwa a ko'ina.

Idan kana fitarwa zuwa Google da Amazon daga tushe ɗaya, ɗauki wannan a matsayin canji na gaske, ba sake sunan filin ba. Dole ne sashin ciyarwarka ya gina jerin iyaye, ya sanya jigon, kuma ya tsara wa yara shi.

Kasuwannin yanki da injunan kwatantawa

Tashoshin MENA na Turkiyya da na faɗin ƙasar kowannensu yana da nasa tsarin, kuma galibi su ne bambanci tsakanin kundin aiki da kuma wanda ya lalace a waɗannan kasuwannin.

• Yanayin yana amfani da nasa samfurin iyaye/yaro tare da saitin siffa ta musamman ta rukuni. Launi da girma fannoni ne daban-daban da aka tsara, kuma jerin sifofin da ake buƙata sun bambanta ta rukuni.
• Akakce da kuma Mai rowa Injinan kwatanta farashi ne. Yawanci suna tsammanin layi ɗaya ga kowane SKU da za a iya siya, kuma layukan da suka yi kama da juna galibi ana tace su - don haka aika cikakken gudu ba tare da bambance-bambancen bayanai na iya rage gani maimakon ƙara gani.
• Hepsiburada da kuma N11 kowannensu yana ayyana maɓallan rukuni na bambance-bambancen su da halayen da ake buƙata.

Wannan shine yankin da kayan aikin ciyarwa na duniya gabaɗaya galibi ba su da kyau, kuma inda siffa mara kyau ta cire dukkan rukuni daga kasuwa a hankali.

kwatanta

7. Rabuwa ko rugujewa?

Aika kowace irin nau'in shine shawarar da aka saba bayarwa, amma ba daidai ba ne a ko'ina. Tambayar gaske ita ce ko bambancin ya canza abin da mai siye yake so.

Aika kowane nau'in lokacin da…

• Bambancin shine shawarar siyan. Tufafi, takalma, duk wani abu da girman da bai dace ba ba sayarwa bane.
• Hannun jari ya bambanta ma'ana ta hanyar bambancin. Tallata wani samfuri wanda zaɓinsa kawai shine girman 3XL na ɓatar da kuɗi.
• Farashi ya bambanta da bambancin. Nuna €89 lokacin da zaɓin da aka zaɓa ya kai €119 yana haifar da rashin daidaiton farashi da kuma abokin ciniki mai fushi.
• Bukatar bincike ta cancanci bambance-bambance. Mutane suna neman "navy merino sweater medium." Ba za ku iya yin matsayi don hakan ba tare da aika shi ba.

Rufe zuwa bambancin wakilci ɗaya lokacin da…

• Kasidar tana da girma sosai kuma galibi tana da kama da juna. Dillalin kayan aiki mai SKU 200,000 inda kashi 60% na tsawonsu ba su da wani amfani sosai daga faɗaɗawa gaba ɗaya kuma yana biyan kuɗin sa a fannin sarrafa ciyarwa da sarkakiyar kamfen.
• Tashar tana hukunta kusan kwafi. Injunan kwatantawa da yawa suna tace layuka masu maimaitawa; cikakken gudu na iya rage gani.
• Bambancin ba ya shafar farashi, hoto ko samuwa. Idan dukkan nau'ikan iri goma sha biyu iri ɗaya ne a kowace hanya da ta shafi kasuwanci, layuka goma sha biyu suna haifar da hayaniya maimakon sigina.

Idan ka faɗi, zaɓi wakilin da gangan: nau'in da ya fi sayarwa a cikin kaya , ba layi na farko bisa ga haruffa ba. Wannan shine ainihin inda bayanan aiki ke samun matsayinsa a cikin ciyarwar - GA4 ko bayanan dandamali na iya zaɓar wakilin ta atomatik maimakon barin shi don tsara tsari.

Hanya ta tsakiya

Raba a kan hanyar da ke jagorantar yanke shawara; rugujewa a kan wacce ba ta yi ba.

Ga takalma, wannan yawanci yana nufin layi ɗaya ga kowane launi, tare da girman da aka rushe - launi shine ma'aunin ganowa, girman shine duba daidaito da ke faruwa akan shafin. Ga samfurin inda ƙarfin aiki ke haifar da farashi, raba girman aiki da kuma rugujewa akan launi.

8. Kurakuran bambance-bambance guda 12 da aka fi sani

Kurakurai 1, 2, 4 da 11 sune suka fi yawa a cikin abin da muke gani a cikin binciken gaskiya. Babu ɗayansu da ke da wahala; duk ba a iya ganin su har sai wani ya duba.

9. Girman da ya karye da lafiyar kaya

Kayan da aka yi da girman da ya karye , samfurin da ƙungiyarsa ke amfani da shi a zahiri amma ba za a iya sayar da shi ba - rigar da ake samu a cikin XS da 3XL kawai, takalma masu girma biyu da aka rage daga tara.

Wannan ya fi muhimmanci fiye da yadda yake a zahiri. Idan mai siyayya ya danna tallan wani samfuri kuma ya ga girmansa bai samuwa, kun biya dannawa ɗaya da ba za a iya canzawa ba, kuma kun kashe kuɗi mai yawa wajen yin hakan. A sikelin, samfuran da ba su da girma sosai ba za su iya cinye babban kaso na kasafin kuɗi ba tare da ba da gudummawa ga kuɗaɗen shiga ba.

Gano shi

Lissafi, a kowace id_group_id:

size_availability_ratio = in_stock_variants / total_variants

Sai a yi aiki a kan iyakar da aka gindaya. Mafari mai amfani:

Auna wannan ta hanyar buƙata , ba wai kawai a ƙidaya ba. Rasa XXS da XXL yana da mahimmanci ƙasa da rasa M da L, waɗanda galibi su ne babban adadin girma. Rabon da ke kula da dukkan girma daidai gwargwado ba zai yi tasiri ga asarar girman zuciyarka ba.

Yin aiki a kai

Mafi tsaftar aiwatarwa tana nuna yanayin a cikin abincin maimakon cire samfurin:

xml

<g:custom_label_1>broken-size</g:custom_label_1>

Yin alama maimakon gogewa yana adana tarihin samfurin a cikin tashar kuma yana ba ku damar sake kunnawa nan take lokacin da haja ta dawo. Cirewa da sake ƙarawa yana sake saita koyo.

Karin gyare-gyare guda biyu da ya kamata a gina:

• Ci gaba da mayar da hankali kan harkokin kasuwanci. Jerin da aka sake samu na raguwar girman sigina alama ce ta siyayya, ba wai kawai matsalar talla ba.
• Sake duba kowane daidaitawa. Hannun jari yana motsawa; dole ne alamar ta motsa tare da shi. Jerin da aka karya girmansa ya fi muni fiye da babu, domin yana danne kayayyakin da aka sake cika su tun daga lokacin.

10. Amfani da bambance-bambancen don rarraba kamfen

Da zarar an tsara bambance-bambancen daidai, bayanan za su zama layin rabawa - wanda za a iya cewa shine mafi girman amfani da aka yi da ciyarwar bambance-bambancen mai tsabta.

Google yana samar da filayen lakabi na musamman guda biyar (0–4). Suna karɓar ƙima na musamman kuma suna wanzu ne kawai don dabarun kamfen ɗinku. Bayanan bambance-bambancen bayanai shine shigarwar da ta dace.

Tsarin aiki mai sauƙi

Da waɗannan a wurin, dabarun kamfen ɗin sun zama masu sauƙi:

• Mafi kyawun siyarwa + cikakken gudu + babban riba
• A cire girman da ya karye daga binciken
• Ba da izinin yaƙin neman zaɓensa tare da wani gagarumin shiri na TROAS
• Ka ware ss26 lokacin da kakar wasa ta fara

Matsakaicin Aiki da Fa'ida+

Dukansu galibi ana sarrafa su ta atomatik, wanda hakan ke sa rarrabawa matakin ciyarwa ya fi muhimmanci maimakon ƙasa da haka. Ba ka sake sarrafa tayin matakin kalmomi ba, don haka ciyarwar ta zama babban abin da za ka iya amfani da shi wajen kashe kuɗi.

A cikin Performance Max, lakabin da aka keɓance yana jagorantar rukunin kadarori da tsarin rukuni na jerin. Raba rukunin kadarori guda ɗaya da aka kama-duk zuwa ƙungiyoyin da suka dogara da riba ko kuma waɗanda suka dogara da lafiyar hannun jari yana ɗaya daga cikin ƙananan matakan tsarin da suka rage, kuma ya dogara gaba ɗaya akan lakabin da aka cika daga ainihin bayanai.

A cikin tallan kasida na Advantage+, tsara rukuni daidai yana hana carousel cika da launuka shida na riguna iri ɗaya - kuma ma'anar saitin samfura da aka gina akan halaye daban-daban suna ba ku damar raba kayan bincike da sake niyya.

Inganta lakabi tare da bayanan aiki

Lakabin da ba a daidaita ba sun lalace. An bayar da mafi kyawun siyarwa a kakar da ta gabata, kuma wannan kakar ba ta dace ba.

Ƙarfin aiwatarwa yana sake lissafin lakabi daga bayanan aiki kai tsaye - kudaden shiga na GA4, ƙimar juyawa, ƙidayar gani - akan kowane daidaitawar ciyarwa. Samfurin da ya daina siyarwa yana faɗuwa daga mafi kyawun siyarwa ta atomatik; wanda ya fara siyarwa yana shiga cikin sa. Wannan babban ɓangare ne na abin da wadatar ciyarwa ke nufi a aikace, kuma shine bambanci tsakanin lakabin da ke jagorantar kasafin kuɗi da lakabin da ke bayyana kwata na ƙarshe kawai.

11. Auna aikin bambance-bambancen

Bayanan matakin bambance-bambance shine inda yawancin rahotanni ke raguwa cikin nutsuwa.

Matsalar tarawa. Cibiyar Kasuwanci da Talla suna ba da rahoto a matakin id. Riga a cikin nau'ikan 20 yana bayyana a matsayin layuka 20, kowannensu yana da ƙaramin juzu'i na ƙarar, babu wani abu mai mahimmanci daban-daban. Duk wani ƙarshe da aka ɗauko daga jere ɗaya mai bambancin wataƙila hayaniya ce.

Kullum ana nazari a matakai biyu:

1. Matakin rukuni (id_group_id) — yana yin haka samfur aiki? Jimlar kashe kuɗi, musayar kuɗi da kuma kuɗaɗen shiga ga dukkan membobi.
2. Matsayin Bambance-bambance (id) - wanda zažužžukan aiki? Waɗanne launuka ne ake sayarwa, waɗanne girma dabam dabam ne suka fara ƙarewa, waɗanne haɗuwa ba sa motsawa.

Na biyu kuma shine inda binciken da aka yi ya ke rayuwa. Yana amsa tambayoyin da suka shafi harkokin kasuwanci: shin sayar da gawayi na ruwa ya fi na gawayi sau uku zuwa ɗaya? Shin nau'ikan girman L suna canzawa mafi kyau saboda koyaushe suna cikin hannun jari? Shin launi ɗaya yana jawo matsakaicin ƙungiyar ƙasa?

Ma'aunin da ya cancanci a bi diddigin kowace ƙungiya:

Bayani kan alaƙa. Mai siyayya sau da yawa yana ganin tallan wani nau'in kuma ya sayi wani - danna ruwan teku, ya sayi gawayi. ROAS na matakin bambance-bambancen da aka ɗauka a zahiri zai ba da lahani ga samfura. Yi hukunci kan samfura a matakin rukuni; yi amfani da bayanai daban-daban don fahimtar ɗabi'a, ba don yanke shawara kan samfura masu sirara ba.

12. Jerin abubuwan da za a duba kafin ƙaddamarwa

A gudanar da wannan kafin a tura wani nau'in abincin kai tsaye, da kuma bayan duk wani canji a tsarin.

Structure

•  Kowane nau'in yana da ID na musamman
•  Kowane memba na rukuni yana raba iri ɗaya item_group_id
•  item_group_id an samo shi ne daga filin tushe mai karko kuma baya canzawa tsakanin fitarwa
•  item_group_id yana amfani da madauri mai daidaito a duk faɗin abincin
•  Kowane memba ya bambanta a cikin aƙalla sifa ɗaya ta bambance-bambancen
•  item_group_title yana nan kuma iri ɗaya ne a cikin rukunin

halayen

•  launi yana amfani da sunayen launuka masu sauƙi - babu hex, lambobi ko haruffa guda ɗaya
•  An raba launuka da yawa da /, na farko da farko
•  Ana daidaita ƙimar girma a cikin kundin duka
•  an bayyana tsarin_size inda kake sayarwa a yankuna masu girma dabam dabam
•  jinsi da rukunin shekaru iri ɗaya ne a cikin kowace ƙungiya
•  Ana cika kayan aiki da tsari inda suka ayyana bambancin

Hanyoyi da hotuna

•  Haɗin kowane nau'in yana komawa zuwa yanayin da aka riga aka zaɓa
•  & an tsere as & a cikin XML
•  hoton_link ya keɓance ta hanyar bambance-bambance, ba hoton jarumi da aka raba ba
•  Hotuna sun cika mafi ƙarancin girma ga kowace tasha

Canje-canjen Tashoshi

•  an daidaita tsarin samuwa a kowace tasha (in_stock vs. a cikin kaya)
•  Ana girmama iyakokin haruffa a kowace tasha
•  Fitar da kaya daga Amazon yana gina jerin iyaye kuma yana ayyana jigon bambance-bambancen da ya dace
•  An tsara siffofin kasuwar yanki a kowane rukuni

Ayyuka

•  Sabunta mita ya yi daidai da yadda sauri kayan aiki ke motsawa a zahiri
•  Gano girman da ya karye yana aiki akan kowane daidaitawa
•  Binciken kwafi yana gudana kafin fitarwa
•  Ciyarwar tana tabbatar da cewa an tsara ta sosai a matsayin XML/CSV kafin a buga ta
•  An saita faɗakarwa don faɗuwar ƙididdige samfura kwatsam

13. Tambaya

Shin dole ne in gabatar da kowace irin siga? Ba koyaushe ba, amma yawanci eh ne ga tufafi da takalma, inda girma da launi su ne zaɓin siya. Ga manyan kasidu masu kama da juna, ko tashoshi waɗanda ke tace kusan kwafi, ƙaddamar da bambancin wakilci ɗaya da aka zaɓa da kyau ga kowace ƙungiya zai iya yin aiki mafi kyau. Zaɓi wakilin ta hanyar aikin tallace-tallace da hannun jari, ba ta hanyar haruffa ba.

Me zai faru idan na cire item_group_id? Kowane nau'in ana ɗaukarsa a matsayin samfurin da ba shi da alaƙa. Ka rasa mai zaɓar bambance-bambancen a saman wurin da za a nufa, tallace-tallace suna zama masu maimaitawa, masu saurin amsawa, kuma a kan Google za ka iya kasa buƙatar - ana buƙatar item_group_id don jerin kyauta da kuma tallace-tallacen Siyayya a manyan kasuwanni da dama lokacin da aka ƙaddamar da bambance-bambancen.

Shin bambance-bambancen za su iya samun farashi daban-daban? Eh. Farashi ba siffa ce ta bambance-bambance ba, amma yana iya bambanta bisa ga doka a kowane bambance-bambancen - manyan girma galibi suna da tsada sosai. Farashin da aka gabatar dole ne ya yi daidai da abin da shafin saukarwa ya nuna don takamaiman bambancin.

Shin ya kamata bambance-bambancen da ba su da kaya su ci gaba da kasancewa a cikin abincin? Gabaɗaya eh. Ajiye su a matsayin samuwa: out_of_stock maimakon share su. Cirewa da sake ƙarawa yana sake saita tarihin abun a cikin tashar. A cire su daga kamfen masu aiki ta amfani da ƙa'ida ko lakabin al'ada maimakon haka.

Shin samfuri ɗaya zai iya kasancewa cikin ƙungiyoyi biyu? A'a. item_group_id yana karɓar ƙima ɗaya ga kowane abu. Idan samfuri da gaske yana cikin ƙungiyoyi biyu na ra'ayi, kuna da matsalar tsarin kasuwanci da za ku warware a sama.

Shin ina buƙatar ƙimar item_group_id daban-daban a kowace tasha? A'a — kuma bai kamata ka yi ba. Yi amfani da rukuni ɗaya mai ma'ana a ko'ina. Abin da ya bambanta a kowace tasha shine canjin da aka yi amfani da shi: iyakokin haruffa, casing, syntax. Ajiye tushen gaskiya ɗaya kuma daidaita lokacin fitarwa.

Ta yaya zan sarrafa kayayyakin da gaske suke da girma ɗaya? Aika girman a matsayin girman ɗaya, OS, ko OSFA. Kar a bar shi babu komai a cikin tufafi a kasuwanni inda ake buƙatar girma.

Nau'ikan maza da mata na ƙira iri ɗaya — ƙungiya ɗaya ko biyu? Nau'i biyu. Dole ne jinsi ya kasance iri ɗaya a cikin rukuni. Yankan daban-daban da girma daban-daban sun sa su zama samfura daban-daban daga mahangar mai siye.

Me ya fi raguwa a aikace? A cikin bincikenmu: hotunan jaruma da aka raba a cikin bambance-bambancen launi, sake fasalin ƙimar item_group_id akan kowane fitarwa, da kuma tsarin kasancewa wanda ba a canza shi ba daga ciyarwar Google zuwa Meta. Duk ukun ba a iya gani a cikin hanyar sadarwa kuma kawai suna bayyana azaman ƙarancin aiki mara bayani.

Inda wannan zai bar ku

Bambancin yana ba da lada daidai gwargwado ta hanyar da yawancin tallan dijital ba sa yi. Babu wani hukunci mai ƙirƙira a cikin item_group_id - ko dai yana da karko kuma an raba shi, ko kuma ba haka ba ne. Ƙimar launi ko dai tana bin ƙa'idar, ko kuma a ƙi su. Hotunan ko dai sun dace da bambancin, ko kuma an ɓatar da dannawa.

Wannan shine labari mai daɗi: wannan matsala ce da za a iya warwarewa tare da amsa mai tabbas. Aikin yana kan kula da ita ne - saboda kasidu suna canzawa kowace rana, hannun jari yana motsawa kowace sa'a, kuma kowace tasha tana daidaita ƙayyadaddun bayanai bisa ga jadawalinta.

Kamfanonin da suka sami wannan dama suna ɗaukar abincin da aka saba da shi a matsayin kayan aiki maimakon fayil. Suna samo ID na rukuni daga bayanan tushe masu ƙarfi, suna daidaita halaye sau ɗaya a tushen, suna canza kowace tashar lokacin fitarwa, suna sake ƙididdige lafiyar hannun jari akan kowane daidaitawa, kuma suna sanar da lokacin da wani abu ya motsa ba zato ba tsammani.

Wannan shine ainihin matakin da aka gina Feedance don - ƙa'idodin ciyarwa don daidaita halaye a tushe, gano girman da ya karye wanda ke sake ƙididdigewa akan kowane daidaitawa, haɓaka GA4 don kiyaye alamun aiki na yanzu, da fitarwa ta tashoshi waɗanda ke amfani da canjin da ya dace ga kowane wurare sama da 200 ba tare da taɓa bayanan tushen ku ba.

Idan kana son sanin inda tsarin bambance-bambancen naka yake kafin canza komai, kayan aikin binciken abinci kyauta ɗinmu yana auna ci gaban da ke akwai akan cikawa, ingancin bayanai da lafiyar fasaha - gami da rarrabuwar bambance-bambancen - kyauta.